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Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
Social Media for the Events Industry - Beginners
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Social Media for the Events Industry - Beginners

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Last week I was asked to provide a training session introducing members of the event industry to social media.

Last week I was asked to provide a training session introducing members of the event industry to social media.

Published in: Business, Technology
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  • joffhopkins Twitter was designed to be a two-way medium. Please don't just use a robot to tell me about new blog posts - have a conversation instead.
  • chriscathcart"Pick who you follow carefully, your feed can become cluttered quickly and it's key that its useful and interesting to you."
  • doctorpodUse search.twitter to see what folks are saying about you
  • ciaranj"Understand it may not be right for your brand. If it is, decide whether you wish to broadcast, converse or monitor. And learn to be brief!"
  • Transcript

    • 1. Social Media for Events Industry - Beginners<br />June 2011<br />Kelvin Newman<br />@kelvinnewman<br />
    • 2.
    • 3.
    • 4.
    • 5.
    • 6.
    • 7.
    • 8.
    • 9.
    • 10.
    • 11.
    • 12.
    • 13.
    • 14. understand edge rank<br />
    • 15. support related groups to your events<br />
    • 16. get 25 fans for a custom url<br />
    • 17. offer people something for<br />liking your page<br />
    • 18. your profile picture is really important<br />
    • 19. use the opportunity to cross <br />promote other accounts<br />
    • 20. iframes allow better design<br />
    • 21.
    • 22. video and photos work amazingly<br />
    • 23. apps increase functionality<br />
    • 24.
    • 25.
    • 26.
    • 27.
    • 28.
    • 29.
    • 30.
    • 31.
    • 32.
    • 33.
    • 34.
    • 35.
    • 36. https://ads.youtube.com/keyword_tool<br />
    • 37. consider adding several videos at once<br />
    • 38. copy tags of successful videos<br />
    • 39. think about thumbnails<br />
    • 40. think about transcription & captions<br />
    • 41. make sure you have a<br />call to action at the end<br />
    • 42.
    • 43. comment on other videos<br />
    • 44. buy a kodak zi8<br />
    • 45.
    • 46.
    • 47. their ad platform offers<br />amazing targeting<br />
    • 48. join and participate in groups<br />
    • 49. Questions can <br />establish credibility <br />
    • 50. you can pull RSS feeds into groups<br />
    • 51. recommendations help everyone<br />
    • 52. pull in your presentations<br />from slideshare<br />
    • 53. polls can be a great way to <br />gain attention & info<br />
    • 54. status updates work like twitter<br />
    • 55. linkedin events can work well<br />
    • 56. ready to start?<br />
    • 57. What’s your goal?<br />
    • 58. how are you going to get there?<br />
    • 59. WHISPER<br />…a social media strategy<br />
    • 60. Words<br />
    • 61.
    • 62.
    • 63.
    • 64.
    • 65. Hear<br />
    • 66.
    • 67. Influencers<br />
    • 68.
    • 69. Story<br />
    • 70. Entertainment<br />Information<br />Value<br />
    • 71. Platform<br />
    • 72.
    • 73. Engage<br />
    • 74.
    • 75. Respond<br />
    • 76.
    • 77. Would you like a half hour follow up phone call?<br />

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