Social Media for the Events Industry - Beginners
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Social Media for the Events Industry - Beginners

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Last week I was asked to provide a training session introducing members of the event industry to social media.

Last week I was asked to provide a training session introducing members of the event industry to social media.

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  • joffhopkins Twitter was designed to be a two-way medium. Please don't just use a robot to tell me about new blog posts - have a conversation instead.
  • chriscathcart"Pick who you follow carefully, your feed can become cluttered quickly and it's key that its useful and interesting to you."
  • doctorpodUse search.twitter to see what folks are saying about you
  • ciaranj"Understand it may not be right for your brand. If it is, decide whether you wish to broadcast, converse or monitor. And learn to be brief!"

Social Media for the Events Industry - Beginners Social Media for the Events Industry - Beginners Presentation Transcript

  • Social Media for Events Industry - Beginners
    June 2011
    Kelvin Newman
    @kelvinnewman
  • understand edge rank
  • support related groups to your events
  • get 25 fans for a custom url
  • offer people something for
    liking your page
  • your profile picture is really important
  • use the opportunity to cross
    promote other accounts
  • iframes allow better design
  • video and photos work amazingly
  • apps increase functionality
  • https://ads.youtube.com/keyword_tool
  • consider adding several videos at once
  • copy tags of successful videos
  • think about thumbnails
  • think about transcription & captions
  • make sure you have a
    call to action at the end
  • comment on other videos
  • buy a kodak zi8
  • their ad platform offers
    amazing targeting
  • join and participate in groups
  • Questions can
    establish credibility
  • you can pull RSS feeds into groups
  • recommendations help everyone
  • pull in your presentations
    from slideshare
  • polls can be a great way to
    gain attention & info
  • status updates work like twitter
  • linkedin events can work well
  • ready to start?
  • What’s your goal?
  • how are you going to get there?
  • WHISPER
    …a social media strategy
  • Words
  • Hear
  • Influencers
  • Story
  • Entertainment
    Information
    Value
  • Platform
  • Engage
  • Respond
  • Would you like a half hour follow up phone call?