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Social Media for Events Industry - Beginners<br />June 2011<br />Kelvin Newman<br />@kelvinnewman<br />
understand edge rank<br />
support related groups to your events<br />
get 25 fans for a custom url<br />
offer people something for<br />liking your page<br />
your profile picture is really important<br />
use the opportunity to cross <br />promote other accounts<br />
iframes allow better design<br />
video and photos work amazingly<br />
apps increase functionality<br />
https://ads.youtube.com/keyword_tool<br />
consider adding several videos at once<br />
copy tags of successful videos<br />
think about thumbnails<br />
think about transcription & captions<br />
make sure you have a<br />call to action at the end<br />
comment on other videos<br />
buy a kodak zi8<br />
their ad platform offers<br />amazing targeting<br />
join and participate in groups<br />
Questions can <br />establish credibility <br />
you can pull RSS feeds into groups<br />
recommendations help everyone<br />
pull in your presentations<br />from slideshare<br />
polls can be a great way to <br />gain attention & info<br />
status updates work like twitter<br />
linkedin events can work well<br />
ready to start?<br />
What’s your goal?<br />
how are you going to get there?<br />
WHISPER<br />…a social media strategy<br />
Words<br />
Hear<br />
Influencers<br />
Story<br />
Entertainment<br />Information<br />Value<br />
Platform<br />
Engage<br />
Respond<br />
Would you like a half hour follow up phone call?<br />
Social Media for the Events Industry - Beginners
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Social Media for the Events Industry - Beginners

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Last week I was asked to provide a training session introducing members of the event industry to social media.

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  • joffhopkins Twitter was designed to be a two-way medium. Please don&apos;t just use a robot to tell me about new blog posts - have a conversation instead.
  • chriscathcart&quot;Pick who you follow carefully, your feed can become cluttered quickly and it&apos;s key that its useful and interesting to you.&quot;
  • doctorpodUse search.twitter to see what folks are saying about you
  • ciaranj&quot;Understand it may not be right for your brand. If it is, decide whether you wish to broadcast, converse or monitor. And learn to be brief!&quot;
  • Transcript of "Social Media for the Events Industry - Beginners "

    1. 1. Social Media for Events Industry - Beginners<br />June 2011<br />Kelvin Newman<br />@kelvinnewman<br />
    2. 2.
    3. 3.
    4. 4.
    5. 5.
    6. 6.
    7. 7.
    8. 8.
    9. 9.
    10. 10.
    11. 11.
    12. 12.
    13. 13.
    14. 14. understand edge rank<br />
    15. 15. support related groups to your events<br />
    16. 16. get 25 fans for a custom url<br />
    17. 17. offer people something for<br />liking your page<br />
    18. 18. your profile picture is really important<br />
    19. 19. use the opportunity to cross <br />promote other accounts<br />
    20. 20. iframes allow better design<br />
    21. 21.
    22. 22. video and photos work amazingly<br />
    23. 23. apps increase functionality<br />
    24. 24.
    25. 25.
    26. 26.
    27. 27.
    28. 28.
    29. 29.
    30. 30.
    31. 31.
    32. 32.
    33. 33.
    34. 34.
    35. 35.
    36. 36. https://ads.youtube.com/keyword_tool<br />
    37. 37. consider adding several videos at once<br />
    38. 38. copy tags of successful videos<br />
    39. 39. think about thumbnails<br />
    40. 40. think about transcription & captions<br />
    41. 41. make sure you have a<br />call to action at the end<br />
    42. 42.
    43. 43. comment on other videos<br />
    44. 44. buy a kodak zi8<br />
    45. 45.
    46. 46.
    47. 47. their ad platform offers<br />amazing targeting<br />
    48. 48. join and participate in groups<br />
    49. 49. Questions can <br />establish credibility <br />
    50. 50. you can pull RSS feeds into groups<br />
    51. 51. recommendations help everyone<br />
    52. 52. pull in your presentations<br />from slideshare<br />
    53. 53. polls can be a great way to <br />gain attention & info<br />
    54. 54. status updates work like twitter<br />
    55. 55. linkedin events can work well<br />
    56. 56. ready to start?<br />
    57. 57. What’s your goal?<br />
    58. 58. how are you going to get there?<br />
    59. 59. WHISPER<br />…a social media strategy<br />
    60. 60. Words<br />
    61. 61.
    62. 62.
    63. 63.
    64. 64.
    65. 65. Hear<br />
    66. 66.
    67. 67. Influencers<br />
    68. 68.
    69. 69. Story<br />
    70. 70. Entertainment<br />Information<br />Value<br />
    71. 71. Platform<br />
    72. 72.
    73. 73. Engage<br />
    74. 74.
    75. 75. Respond<br />
    76. 76.
    77. 77. Would you like a half hour follow up phone call?<br />
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