Social media is a
not a deliverable.

1. Trends: Shi. Happens

April 2009 “The Future Of The Social Web”
Timing Of The Five Overlapping Eras

April 2009 “The Future Of The Social Web”
The Steady Rise Of Social Network AdopCon

2. The Market
Abhors A
Vacuum

3. Tools

What
IS
A
Blog?

How to Build a Community
Around Your Brand

Facebook Stats:
• More than 200 million acCve users
• More than 100 million users log on to
Facebook at least once each day
• More than two‐thirds of Facebook users are
not in college
• Fastest growing demographic is 35 years old+

Facebook Tools
• Create a Page: hRp://www.facebook.com/
adverCsing/?pages
• Create a Badge: hRp://www.facebook.com/
badges.php
• Feed Your Blog:
– SeUngs ‐> ApplicaCons ‐> Notes ‐> Import a Blog

twiRer + poliCcs

What’s Important:
ConnecCons Not
“Followers”

Who Should Represent You
• Someone who is already on TwiRer (or
Facebook) and who is passionate – about the
organizaCon, about the social network

Tips (Across Networks)
• Be relevant, engaging!
• Externally focused
• Listening v bullhorn
• Support your brand ‐ don’t sell, share
• Be human
• Write well!

4. Homework

Read / Watch
• Books: Clay Shirky, Here Comes Everybody; Charlene Li
and Josh Bernoff , Groundswell; Don Tapsco:,
Wikinomics; Christopher Locke et al, The Cluetrain
Manifesto
• Bloggers/Journalists: Howard Rheingold and Jay Rosen
• Blogs: TheReadWriteWeb, MarkeCngProfs.com
• Videos: RSS (et al) In Plain English
• Video: A Fair(y) Use Tale (copyright)
• Video: EPIC2015
• Slides: Social Media Academy Webinar

CC License:
share&share alike, aRribuCon,
non‐commercial
This presentaCon will be on WiredPen later
today, with resource links.
Kathy E. Gill
– hRp://faculty.washington.edu/kegill or @kegill, @kegill_uw
– hRp://wiredpen.com/ and hRp://slideshare.net/kegill

Credits
• Forrester slides are from The Future of the
Social Web, hRp://www.forrester.com/go?docid=46970
• Photos are iStockPhoto or fair use except:
– Tools, hRp://www.flickr.com/photos/willemvelthoven/100371987/
– Blog, hRp://www.flickr.com/photos/royblumenthal/2574833687/
– Homework, hRp://www.flickr.com/photos/vonbjort/2399552152/