12. Facebook Stats:
• More than 200 million acCve users
• More than 100 million users log on to
Facebook at least once each day
• More than two‐thirds of Facebook users are
not in college
• Fastest growing demographic is 35 years old+
13.
14.
15.
16. Facebook Tools
• Create a Page: hRp://www.facebook.com/
adverCsing/?pages
• Create a Badge: hRp://www.facebook.com/
badges.php
• Feed Your Blog:
– SeUngs ‐> ApplicaCons ‐> Notes ‐> Import a Blog
21. Tips (Across Networks)
• Be relevant, engaging!
• Externally focused
• Listening v bullhorn
• Support your brand ‐ don’t sell, share
• Be human
• Write well!
23. Read / Watch
• Books: Clay Shirky, Here Comes Everybody; Charlene Li
and Josh Bernoff , Groundswell; Don Tapsco:,
Wikinomics; Christopher Locke et al, The Cluetrain
Manifesto
• Bloggers/Journalists: Howard Rheingold and Jay Rosen
• Blogs: TheReadWriteWeb, MarkeCngProfs.com
• Videos: RSS (et al) In Plain English
• Video: A Fair(y) Use Tale (copyright)
• Video: EPIC2015
• Slides: Social Media Academy Webinar
24. CC License:
share&share alike, aRribuCon,
non‐commercial
This presentaCon will be on WiredPen later
today, with resource links.
Kathy E. Gill
– hRp://faculty.washington.edu/kegill or @kegill, @kegill_uw
– hRp://wiredpen.com/ and hRp://slideshare.net/kegill
25. Credits
• Forrester slides are from The Future of the
Social Web, hRp://www.forrester.com/go?docid=46970
• Photos are iStockPhoto or fair use except:
– Tools, hRp://www.flickr.com/photos/willemvelthoven/100371987/
– Blog, hRp://www.flickr.com/photos/royblumenthal/2574833687/
– Homework, hRp://www.flickr.com/photos/vonbjort/2399552152/