Web Analytics and Email Uses click-stream data to: Measure performance of each link in email: • Click-through (No. and Pct) • No. Orders Generated/Link • Revenue Generated/Link • Conversion % Maximize email effectiveness: • Refine product layout to optimize ROI • Conduct in-depth A/B product testing • Drive traffic to web site • Determine best day to send email
1. Configuration of SPF which stands for Sender Policy Framework. Here is the overview link: http://www.openspf.org/
This is a text entry to your DNS entry which lists the email servers (IP addresses) which are approved for sending email on your behalf.
2. Configuration of Sender ID. This is Microsoft’s version of SPF. This can be confusing because you sometimes see SPF and SenderID referenced in the same support docs. However, these two items are different. Each tests a different level of the email header.
3. Configuration of SPF 2.0 which needs to be configured. There is a useful overview doc here: http://en.wikipedia.org/wiki/Sender_ID
4. Setup of Domain Key. This is another piece of the technical puzzle to help with deliverability. The setup is similar to the SPF key but a little more involved.
5. Testing your SPF / SenderID and Domain Key setup. ** Once you have done the above, you can test it here.
6. Sender Score Certified Mail Program – This is becoming increasingly important as it weighs heavily towards deliverability at Hotmail. Joining the Sender Score program will also improve deliverability at Comcast, and RoadRunner, and is gaining momentum at additional ISPs and filtering companies like SpamAssassin, IronPort Systems--they own SpamCop, and Barracuda. There is a configuration and a maintenance fee for participating in this program.