Kristy Amy, President of OnMark Solutions, discusses eMail Marketing Essentials at the eMarketing Techniques Conference at Corporate College. Brought to you by the Key Entrepreneur Development Center.
12. Eye Tracking for a Newsletter Emphasis on reading the first two words of the headlines.
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15. Email works best when relevant “ Relevant e-mail campaigns increase net profit by an average of 18 times more than broadcast e-mailings.” Source: Jupiter Research Curious
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22. Web Analytics and Email Uses click-stream data to: Measure performance of each link in email: • Click-through (No. and Pct) • No. Orders Generated/Link • Revenue Generated/Link • Conversion % Maximize email effectiveness: • Refine product layout to optimize ROI • Conduct in-depth A/B product testing • Drive traffic to web site • Determine best day to send email