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eMarketing Techniques - Blogs, RSS Feeds And Podcasts by Andy Halko of Insivia

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Andy Halko, President of Insivia, discusses blogs, RSS feeds, and podcasts at the eMarketing Techniques Series at Corporate College. Brought to you by the Key Entrepreneur Development Center at www.KeyEntrepreneurs.org

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eMarketing Techniques - Blogs, RSS Feeds And Podcasts by Andy Halko of Insivia

  1. 1. | June 25, 20 07 New Ways to Distribute Your Business' News: All about Blogs, RSS, and Podcasts Andy Halko, CEO of insivia
  2. 2. A blog is a website where entries are written in chronological order and displayed in reverse chronological order. Wikipedia | June 25, 2007
  3. 3. Why use a blog in the corporate environment ? <ul><li>Relate to the reader. </li></ul><ul><li>Distribute information quickly. </li></ul><ul><li>Create a following. </li></ul><ul><li>Establish expertise. </li></ul><ul><li>Improve Search Engine Optimization </li></ul><ul><li>Stay with the Trends </li></ul> | June 25, 2007
  4. 4. What should my blog content be? <ul><li>Developing your subject matter : defining your goals. </li></ul><ul><li>Following the Golden Rules : keep it interesting, keep it focused. </li></ul><ul><li>Checking the examples : Meet the Bloggers, finefrog, GoDaddy </li></ul><ul><li>Putting it together : defining your corporate blog branding strategy. </li></ul> | June 25, 2007
  5. 5. What technology should I use to start my blog? <ul><li>Branded versus non-branded blog sites : the right integration </li></ul><ul><li>Third-Party sites and software or integrated : the right software </li></ul><ul><li>Workflow : the right procedures </li></ul> | June 25, 2007
  6. 6. RSS ( Really Simple Syndication) is a way to distribute or syndicate information in a standard format that allows third-party softwares to obtain those feeds of information and uniformly understand the structure of that information so they can work with it. | June 25, 2007 Website 1 Content Website 2 Content Website 3 Content Website 4 Content Standard Information Format RSS RSS Reader displays information from multiple sites.
  7. 7. How can RSS fit into the corporate environment ? <ul><li>External to Internal Employees Get customer, competitive, industry information to their desktops. </li></ul><ul><li>Internal to External Audience Provide news, deals, updates, and much more to customers. </li></ul><ul><li>Internal to Internal Employees and organizations sharing information in one place. </li></ul> | June 25, 2007
  8. 8. What tools can I use to read RSS feeds ? <ul><li>From the specific to the personalized </li></ul><ul><li>Google's personalized pages (http://www.google.com/ig) </li></ul><ul><li>Feed Gator </li></ul><ul><li>Insivia's company intranet software </li></ul> | June 25, 2007
  9. 9. What kinds of feeds can I create and how do I create them? <ul><li>Reaching great numbers: news and information </li></ul><ul><li>Using marketing opportunities and providing information in an inventive way: coupons, software updates, policy updates, job openings </li></ul> | June 25, 2007
  10. 10. A podcast is the use of both blogs and RSS specifically relating to audio and video media . | June 25, 2007
  11. 11. How do podcasts fit into the corporate environment ? <ul><li>Audio and video media take the presenting online information </li></ul><ul><li>to the next level. </li></ul><ul><li>Adding interest : adding a personal touch and a human element </li></ul><ul><li>Visualizing it: making a message more impactful by appealing to different senses </li></ul> | June 25, 2007
  12. 12. Why podcast in the corporate environment ? | June 25, 2007 <ul><li>Relate to the reader. </li></ul><ul><li>Distribute information quickly. </li></ul><ul><li>Create a following. </li></ul><ul><li>Establish expertise. </li></ul><ul><li>Improve Search Engine Optimization </li></ul><ul><li>Stay with the Trends </li></ul>
  13. 13. What should my podcast content include? <ul><li>Developing your subject matter : defining your goals. </li></ul><ul><li>Following the Golden Rules : keep it interesting, focused — think first. </li></ul><ul><li>Checking the examples : Meet the Bloggers, podcast.com </li></ul><ul><li>Putting it together : defining your corporate podcast branding strategy. </li></ul> | June 25, 2007
  14. 14. What should I consider in my podcast strategy ? <ul><li>Quality </li></ul><ul><li>Branding </li></ul><ul><li>Structure and organization </li></ul><ul><li>Podcast subjects and missions </li></ul><ul><li>Guidelines </li></ul>
  15. 15. What technology will I need to podcast ? <ul><li>Recording: quality counts </li></ul><ul><li>Publishing: using both blogs and RSS with tools like iTunes </li></ul>
  16. 16. Thank you! Questions? | June 25, 2007

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