Chapter 4 Principles of Design visual weight and color Focal Point contrast Repetition/Rhythm Scale/PROPORTION BALANCE unity variety pattern

Unity/Harmony and Variety Unity - the appearance of oneness. The design works as a whole. Variety – provides diversity bringing movement/life to unity. Pattern – a repetitive ordering of design elements

Unity - the appearance of oneness. The design works as a whole.

Variety – provides diversity bringing movement/life to unity.

Pattern – a repetitive ordering of design elements

Unity and pattern create harmony

Balance Symmetrical balance – both sides of a composition are matching. Asymmetrical balance – both sides are not equal or matching. Radial balance – circular design with overall symmetrical balance.

Symmetrical balance – both sides of a composition are matching.

Asymmetrical balance – both sides are not equal or matching.

Radial balance – circular design with overall symmetrical balance.

Symmetrical designs – both sides of a composition are matching. Formal, stable, rigid, and permanence are suggested

Asymmetrical Designs - both sides are not equal or matching. Chaotic, unstable, loose and suggested.

Radial balance - circular design with overall symmetrical balance.

Visual Weight Large form is heavier, more attractive or gets more attention than a small form. This lets 2 small forms balance 1 larger form. Form gathers weight as it gets lower on the picture plane. Smaller forms near an edge can balance a larger form near the center Complex forms are heavier than simplified forms. Small complex forms can balance a larger simple form.

Large form is heavier, more attractive or gets more attention than a small form. This lets 2 small forms balance 1 larger form.

Form gathers weight as it gets lower on the picture plane. Smaller forms near an edge can balance a larger form near the center

Complex forms are heavier than simplified forms. Small complex forms can balance a larger simple form.

Large form is heavier, more attractive or gets more attention than a small form. This lets 2 small forms balance 1 larger form. Visual weight with emphasis on large vs. small

Visual Weight and Color Warm colors are heavier than cool colors Warm colors come forward, cool colors recede into the background Intense colors are heavier than pale colors Intense color comes forward, pale colors look farther way

Warm colors are heavier than cool colors

Warm colors come forward, cool colors recede into the background

Intense colors are heavier than pale colors

Intense color comes forward, pale colors look farther way

Emphasis Emphasis – position, contrast, color and size can all be used to draw attention or put emphasis on a specific area or figure creating a focal point

Emphasis – position, contrast, color and size can all be used to draw attention or put emphasis on a specific area or figure creating a focal point

Focal point – draws the eye into the art work first What is the focal point in this picture?

Focal Point Where is it?

Focal point is obvious in this picture or is it? What do you think? What about visual weight?

Directional Emphasis Directional emphasis or eye tracks – paths that lead the eye through and around the art work by actual or implied lines. Horizontal lines Vertical lines Diagonal lines Circular lines

Directional emphasis or eye tracks – paths that lead the eye through and around the art work by actual or implied lines.

Horizontal lines

Vertical lines

Diagonal lines

Circular lines

Contrast Contrast – dissimilar elements or dramatic effects can be produced with light against dark, large against small, bright against dull and rough against smooth. Light against Dark contrast

Contrast –

dissimilar elements or

dramatic effects can

be produced with light

against dark, large

against small, bright

against dull and rough

against smooth.

Contrast What gives this picture contrast? Obviously, light and dark but what else?

Repetition and Rhythm Repetition – gives a composition unity, continuity, flow and emphasis Rhythm – a regular occurrence of elements with related variations

Repetition – gives a composition unity, continuity, flow and emphasis

Rhythm – a regular occurrence of elements with related variations

Does this picture have rhythm and repetition? Why or why not?

Scale and Proportion Scale – relative size of one object to another object in one work of art Proportion – size relationships of the parts to the whole work of art

Scale – relative size of one object to another object in one work of art

Proportion – size relationships of the parts to the whole work of art

proportion

Scale

Visual Art Analysis Guide Artist/title Subject form – Still life – inanimate objects Landscape – view of scenery, trees, sky, mountains, etc. Portrait – a person’s likeness Narrative – tells a story Genre – everyday life such as a room Figure – depicting human figures Non-objective – no influence of real or natural forms

Artist/title

Subject form –

Still life – inanimate objects

Landscape – view of scenery, trees, sky, mountains, etc.

Portrait – a person’s likeness

Narrative – tells a story

Genre – everyday life such as a room

Figure – depicting human figures

Non-objective – no influence of real or natural forms

Degree of Abstraction – Realistic – resembling reality, looks real Impressionistic – immediate visual impression Expressionistic – expressions of emotion Stylized – to modify natural forms, make representation of Non-objective – no influence of real or natural forms Trompe l’oeil – painted with photographic realism to “fool the eye” Abstractionism – no attempt to represent forms realistically

Degree of Abstraction –

Realistic – resembling reality, looks real

Impressionistic – immediate visual impression

Expressionistic – expressions of emotion

Stylized – to modify natural forms, make representation of

Non-objective – no influence of real or natural forms

Trompe l’oeil – painted with photographic realism to “fool the eye”

Abstractionism – no attempt to represent forms realistically

Dominant Shape Motif – predominate shape in a composition. Triangle – pg 86 Pieta by Michelangelo upside down pg 349 Oath of the Horath by Jacques-Louis David Rectangle – pg 89 Large Reclining Nude by Matisse Square – pg 76 Portrait of the Hung- Chih Emperor Circle – pg 83 Madonna of the Chair by Raphael

Dominant Shape Motif – predominate shape in a composition.

Triangle – pg 86 Pieta by Michelangelo

upside down pg 349 Oath of the Horath by Jacques-Louis David

Rectangle – pg 89 Large Reclining Nude by Matisse

Square – pg 76 Portrait of the Hung- Chih Emperor

Circle – pg 83 Madonna of the Chair by Raphael

Eye tracks – where the eye is lead. Generally starts at the focal point then your eye is lead around the painting. There can be several “eye tracks” in any painting.

Eye tracks – where the eye is lead. Generally starts at the focal point then your eye is lead around the painting. There can be several “eye tracks” in any painting.

Center Upper left quadrant Lower left quadrant Upper right quadrant Lower right quadrant Location of Focal Point –

Center

Upper left quadrant

Lower left quadrant

Upper right quadrant

Lower right quadrant

Location of Focal Point –

Focus by – Anomaly – different object in the group Isolation – one object away from the group Placement – object is focal point by placement of other objects in group Direction – directing the eye with objects to the focal point

Focus by –

Anomaly – different object in the group

Isolation – one object away from the group

Placement – object is focal point by placement of other objects in group

Direction – directing the eye with objects to the focal point

Format Shape – is the shape of the work of art Rectangle – horizontal or vertical Square Circle Triangle Other

Format Shape – is the shape of the work of art

Rectangle – horizontal or vertical

Square

Circle

Triangle

Other

Content Analysis – What is the work of art trying to convey to the viewer? Decoration Communication Persuasion Expression Celebration Using your book find one work of art that conveys one or more of these words. Briefly describe in a few sentences why it “says” this to you. Due at the beginning of the next class. Give artist, title and page number.

Content Analysis – What is the work of art trying to convey to the viewer?

Decoration

Communication

Persuasion

Expression

Celebration

Using your book find one work of art that conveys one or more of these words. Briefly describe in a few sentences why it “says” this to you. Due at the beginning of the next class. Give artist, title and page number.