As the market for e-books and mobile content grows, publishers are turning to DRM to protect content without fully contemplating the impact these DRM decisions have on their customers and the marketplace for digital content.
This session will examine the mistakes made by the music industry and lessons that publishers can learn from those mistakes.
DRM, Digital Content, and the Consumer Experience: More Lessons Learned from the Music Industry (2010 Edition)
1. DRM, Digital Content, and
the Consumer Experience
More Lessons Learned from the Music Industry
By Kirk Biglione
kirkb@medialoper.com
twitter: @kirkbiglione
#tocdrm
30. Diamond Rio
• MP3 becomes portable.
• A clear sign of things to come.
• The RIAA sues.
31. “We filed this lawsuit because unchecked
piracy on the Internet threatens the
development of a legitimate marketplace
that consumers want”
- RIAA Statement on the Diamond Rio lawsuit
June 1999
64. PFS Content Providers
• AOL MusicNow (closed) • Wal-Mart Music Downloads
(switched to MP3)
• Musicmatch Jukebox (closed)
• Yahoo! Music Unlimited • Ruckus Network (closed)
(closed) • PassAlong Networks (closed)
• Spiralfrog (closed) • Rhapsody (switched to MP3)
• MTV URGE (closed) • iMesh (switched to MP3)
• MSN Music (closed) • BearShare (switched to MP3)
• Musicmatch Jukebox (closed)
Source: wikipedia
65.
66. How did this happen?
• Consumer lust: iPod was THE mp3 player
• iPods and iTunes provided superior consumer
experience
• iPods weren’t PlaysForSure compatible
67. “We were just grateful that someone was
selling online. The problem is, he [Steve
Jobs] became the gatekeeper. We make a
lot of money from him, and suddenly
you’re wearing golden handcuffs.”
- Doug Morris, CEO, Universal Music Group
Wired, December 2007
91. “By standing still, or moving at a glacial
pace, we inadvertently went to war with
consumers by denying them what they
wanted and could otherwise find. As a
result, of course, consumers won”.
- Edgar Bronfman, CEO, Warner Music Group
November 2007
93. Photo Credits
too many cds - Tim / frumbert
http://www.flickr.com/photos/frumbert/198714112/
Cassette - Wikipedia
ttp://en.wikipedia.org/wiki/Compact_audio_cassette
8 Track - Wikipedia
http://en.wikipedia.org/wiki/Stereo_8
45 rpm - Wikipedia
http://en.wikipedia.org/wiki/45_RPM
Internet & Tacos - dro!d
http://www.flickr.com/photos/lecates/454787692/
T' Jolly Roger, aye. - Nick Humphries
http://www.flickr.com/photos/nickhumphries/1405653435/
Pirate fry,Yaarrrrr! - Lazy_Lightning
http://www.flickr.com/photos/drienne/1408143205/
A Year's Work - Jürgen Fauth / muckster
http://www.flickr.com/photos/muckster/348090465/
DRM - Noah Hall / rebopper
http://www.flickr.com/photos/71715246@N00/521723595/
Orwell & DRM
http://www.flickr.com/photos/jbonnain/523672080/
A lock on my door - Frank Loohuis / Almighty Photography
http://www.flickr.com/photos/frankloohuis/1249246740/
Bomberos - Stefan Sonntag / zerega
http://www.flickr.com/photos/zerega/1029076197/
Nesting Dolls - Andy Ihnatko / andyi
http://www.flickr.com/photos/andyi/482006549/