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Information Shifting (2001)


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One of my first presentations about "information shifting" and how things were about to change. Future iterations incorporated more about the "heavenly jukebox" and ubiquitous wireless services. See more at

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Information Shifting (2001)

  1. 1. INFORMATION SHIFTING Friday, February 23, 2001 Jenny Levine
  2. 2. Jenny’s Theory of Library Relevancy Generation Y is the first generation that has been “information shifted” from birth and expects it. Time-shifting = 1984 court term for recording shows on VCRs and watching want you want when you want Space-shifting = 1999 court term for making digital music files portable on MP3 players The Library is not portable. The Library will have to become portable. We’re getting there.
  3. 3. The Immovable Library How was the Library portable before 1998? Telephone (landlines only; limited services available) Homebound service (seniors only) Booktalks (only librarian-selected titles) Bookmobiles (ditto, maybe some different formats) Fax (maybe)
  4. 4. The More Portable Library How is the Library portable in 2001? E-mail Web site Remote databases for access from home or anywhere else Internet-accessible catalogs
  5. 5. The Even More Portable Library What else can we do? Chat Wireless access (cell phones, pagers, PDAs) MP3s PDA channels Webcams & videoconferencing Distance education (e.g., LibraryU) Common denominator is the digital format.
  6. 6. Technologies You May Already Know About E-books Wireless (cell phones/pagers) PDAs MP3s
  7. 7. The Next Level of Technologies Audio e-books E-ink Bluetooth Heavenly Jukebox Napster MP4
  8. 8. The Fun Part -- The Toys MP3 players Wireless Web PDAs (Palms vs. PocketPCs) Cybiko FRS (Family Radio Service) Chat Instant Messenger ICQ PVRs (Personal Video Recorders) ReplayTV Tivo
  9. 9. Tomorrow’s Toys GPS (Global Positioning System) Pervasive Internet, pervasive computing Bluetooth devices All-in-one devices Information will come to you, not the other way around.
  10. 10. Everyone Loves Portability “[In 2000], more cell phones were sold than computers, televisions, PDAs and pagers combined…. It has even been predicted that by 2004 more people will connect to the Web via cell phone than by computer.” -- Time Digital, January/February 2001
  11. 11. Other Countries Are More Portable than the U.S. 34% of the U.S. population uses mobile phones; 50% of the population of western Europe uses mobile phones; 50% of the population of Japan uses mobile phones (more than land-lines!); 71% of the population of Finland uses mobile phones! -- Scientific American, October 2000
  12. 12. Portable Examples Elsewhere Download new characters to their phones each day Get pictures of the “10 most wanted” criminals on your phone Get your child’s school schedule on your phone Pay for vending machines & parking meters Play “Street Fighter III” on their phones “Handy Dandy” from the Industry Standard
  13. 13. Generation Y Will Be Able to... PAN themselves Personal Area Networks Use wireless and geographic positioning to get customized information Use E-ink and GPS for continuously-changing maps Get new music or movies via their cell phone Play any game on their Java-enabled wireless devices
  14. 14. Generation Y Can Already... Locate each other and/or chat Mobile Young Friends Online Network (MYFON) -- Interact with their cars and clothing (wearable audio)
  15. 15. See For Yourself! Philips vision of wireless -- /index_flash.html?mp3
  16. 16. Important Problems to Solve How do we interact with our patrons when wireless access is more important than physical ownership? How do we make sure we are prepared to serve Generation Y in their world? Answer: Become portable.
  17. 17. Some Things You Can Do Now There is no certification for “gadgets”, so be willing to play. Do email and do it efficiently, including mailing lists Learn how to chat. On both ends. Register your library’s name in ICQ, IM, etc. just in case. Learn about the Digital Millennium Copyright Act (DCMA), keep informed, and be prepared to write letters.
  18. 18. Some Things You Can Do Now Come to the SLS Tech Summits. Maintain a teen advisory group, teen friends group, whatever to get feedback from them. Talk to your vendors. Prioritize remote database access and Web-based catalog enhancements.
  19. 19. Any Questions?