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INFORMATION SHIFTING




                                Friday, February 23, 2001
                                             Jenny Levine
                                       levinej@sls.lib.il.us
http://www.sls.lib.il.us/infotech/presentations/shifting/
Jenny’s Theory of Library Relevancy

  Generation Y is the first generation that has
  been “information shifted” from birth and
  expects it.
    Time-shifting = 1984 court term for recording shows
    on VCRs and watching want you want when you want
    Space-shifting = 1999 court term for making digital
    music files portable on MP3 players
  The Library is not portable.
  The Library will have to become portable.
  We’re getting there.
The Immovable Library

How was the Library portable before 1998?
  Telephone (landlines only; limited services available)
  Homebound service (seniors only)
  Booktalks (only librarian-selected titles)
  Bookmobiles (ditto, maybe some different formats)
  Fax (maybe)
The More Portable Library

How is the Library portable in 2001?
  E-mail
  Web site
  Remote databases for access from home or anywhere
  else
  Internet-accessible catalogs
The Even More Portable Library

What else can we do?
  Chat
  Wireless access (cell phones, pagers, PDAs)
  MP3s
  PDA channels
  Webcams & videoconferencing
  Distance education (e.g., LibraryU)



Common denominator is the digital format.
Technologies You May Already
         Know About

E-books
Wireless (cell phones/pagers)
PDAs
MP3s
The Next Level of Technologies

Audio e-books
  http://www.audible.com/
E-ink
  http://www.eink.com/
  http://www.parc.xerox.com/dhl/projects/gyricon/
Bluetooth
Heavenly Jukebox
  Napster
  MP4
The Fun Part -- The Toys

MP3 players
Wireless Web
PDAs (Palms vs. PocketPCs)
Cybiko
FRS (Family Radio Service)
Chat
  Instant Messenger
  ICQ
PVRs (Personal Video Recorders)
  ReplayTV
  Tivo
Tomorrow’s Toys

  GPS (Global Positioning System)
  Pervasive Internet, pervasive computing
    Bluetooth devices
  All-in-one devices


Information will come
to you, not the other
     way around.
Everyone Loves Portability

“[In 2000], more cell phones were sold
  than computers, televisions, PDAs and
  pagers combined…. It has even been
  predicted that by 2004 more people will
  connect to the Web via cell phone than
  by computer.”


        -- Time Digital, January/February 2001
Other Countries Are More
 Portable than the U.S.
34% of the U.S. population uses mobile
phones;
50% of the population of western Europe
uses mobile phones;
50% of the population of Japan uses
mobile phones (more than land-lines!);
71% of the population of Finland uses
mobile phones!

         -- Scientific American, October 2000
Portable Examples Elsewhere
 Download new characters to their phones
    each day
 Get pictures of the “10 most wanted” criminals
    on your phone
 Get your child’s school schedule on
    your phone
 Pay for vending machines & parking
    meters
 Play “Street Fighter III” on their phones

“Handy Dandy” from the Industry Standard
Generation Y Will Be Able to...

  PAN themselves
    Personal Area Networks
  Use wireless and geographic positioning to
    get customized information
    Use E-ink and GPS for continuously-changing
      maps
  Get new music or movies via their cell
     phone
  Play any game on their Java-enabled
     wireless devices
Generation Y Can Already...

Locate each other and/or chat
   Mobile Young Friends Online Network (MYFON)
   -- http://www.wapthis.com/
Interact with their cars and clothing (wearable
    audio)
See For Yourself!

Philips vision of wireless --
http://www.semiconductors.philips.com/3g
  /index_flash.html?mp3
Important Problems to Solve

How do we interact with our patrons
when wireless access is more
important than physical ownership?

How do we make sure we are
prepared to serve Generation Y in
their world?

      Answer: Become portable.
Some Things You Can Do Now

 There is no certification for “gadgets”, so be
 willing to play.
 Do email and do it efficiently, including mailing
 lists
 Learn how to chat. On both ends.
 Register your library’s name in ICQ, IM, etc. just
 in case.
 Learn about the Digital Millennium Copyright Act
 (DCMA), keep informed, and be prepared to
 write letters.
Some Things You Can Do Now

 Come to the SLS Tech Summits.
 Maintain a teen advisory group, teen friends
 group, whatever to get feedback from them.
 Talk to your vendors. Prioritize remote database
 access and Web-based catalog enhancements.
Any Questions?

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Information Shifting (2001)

  • 1. INFORMATION SHIFTING Friday, February 23, 2001 Jenny Levine levinej@sls.lib.il.us http://www.sls.lib.il.us/infotech/presentations/shifting/
  • 2. Jenny’s Theory of Library Relevancy Generation Y is the first generation that has been “information shifted” from birth and expects it. Time-shifting = 1984 court term for recording shows on VCRs and watching want you want when you want Space-shifting = 1999 court term for making digital music files portable on MP3 players The Library is not portable. The Library will have to become portable. We’re getting there.
  • 3. The Immovable Library How was the Library portable before 1998? Telephone (landlines only; limited services available) Homebound service (seniors only) Booktalks (only librarian-selected titles) Bookmobiles (ditto, maybe some different formats) Fax (maybe)
  • 4. The More Portable Library How is the Library portable in 2001? E-mail Web site Remote databases for access from home or anywhere else Internet-accessible catalogs
  • 5. The Even More Portable Library What else can we do? Chat Wireless access (cell phones, pagers, PDAs) MP3s PDA channels Webcams & videoconferencing Distance education (e.g., LibraryU) Common denominator is the digital format.
  • 6. Technologies You May Already Know About E-books Wireless (cell phones/pagers) PDAs MP3s
  • 7. The Next Level of Technologies Audio e-books http://www.audible.com/ E-ink http://www.eink.com/ http://www.parc.xerox.com/dhl/projects/gyricon/ Bluetooth Heavenly Jukebox Napster MP4
  • 8. The Fun Part -- The Toys MP3 players Wireless Web PDAs (Palms vs. PocketPCs) Cybiko FRS (Family Radio Service) Chat Instant Messenger ICQ PVRs (Personal Video Recorders) ReplayTV Tivo
  • 9. Tomorrow’s Toys GPS (Global Positioning System) Pervasive Internet, pervasive computing Bluetooth devices All-in-one devices Information will come to you, not the other way around.
  • 10. Everyone Loves Portability “[In 2000], more cell phones were sold than computers, televisions, PDAs and pagers combined…. It has even been predicted that by 2004 more people will connect to the Web via cell phone than by computer.” -- Time Digital, January/February 2001
  • 11. Other Countries Are More Portable than the U.S. 34% of the U.S. population uses mobile phones; 50% of the population of western Europe uses mobile phones; 50% of the population of Japan uses mobile phones (more than land-lines!); 71% of the population of Finland uses mobile phones! -- Scientific American, October 2000
  • 12. Portable Examples Elsewhere Download new characters to their phones each day Get pictures of the “10 most wanted” criminals on your phone Get your child’s school schedule on your phone Pay for vending machines & parking meters Play “Street Fighter III” on their phones “Handy Dandy” from the Industry Standard
  • 13. Generation Y Will Be Able to... PAN themselves Personal Area Networks Use wireless and geographic positioning to get customized information Use E-ink and GPS for continuously-changing maps Get new music or movies via their cell phone Play any game on their Java-enabled wireless devices
  • 14. Generation Y Can Already... Locate each other and/or chat Mobile Young Friends Online Network (MYFON) -- http://www.wapthis.com/ Interact with their cars and clothing (wearable audio)
  • 15. See For Yourself! Philips vision of wireless -- http://www.semiconductors.philips.com/3g /index_flash.html?mp3
  • 16. Important Problems to Solve How do we interact with our patrons when wireless access is more important than physical ownership? How do we make sure we are prepared to serve Generation Y in their world? Answer: Become portable.
  • 17. Some Things You Can Do Now There is no certification for “gadgets”, so be willing to play. Do email and do it efficiently, including mailing lists Learn how to chat. On both ends. Register your library’s name in ICQ, IM, etc. just in case. Learn about the Digital Millennium Copyright Act (DCMA), keep informed, and be prepared to write letters.
  • 18. Some Things You Can Do Now Come to the SLS Tech Summits. Maintain a teen advisory group, teen friends group, whatever to get feedback from them. Talk to your vendors. Prioritize remote database access and Web-based catalog enhancements.