34. デザインって何？
“Everyone designs who
devises courses of action
aimed at changing
existing situations into
preferred ones”
Herbert A. Simon(1996)
The sciences of the artificial
「システムの科学」
35. デザイン＝
変化
参照：M. Neumeier (2012) The designful company
36. デザイン＝
問題解決
参照：M. Neumeier (2012) The designful company
47. 共感とは？
“By the imagination we
place ourselves
in his situation,
we conceive
ourselves enduring all the
same torments”
Adam Smith
(Theory of Moral Sentiments, I.i.1.2)
48. ２つの共感
sympathize
• シンクロ
• 実体験から
参照：Vittorio Caggiano, Leonardo Fogassi, Giacomo Rizzolatti, Peter Thier, Antonino Casile. Mirror Neurons Differentially Encode the
Peripersonal and Extrapersonal Space of Monkeys, Science, Vol. 324, No. 5925. (DOI: 10.1126/science.1166818)
49. ２つの共感
empathiz
sympathize
e
• シンクロ • 中に入り込む
• 実体験から • 想像から
参照：Vittorio Caggiano, Leonardo Fogassi, Giacomo Rizzolatti, Peter Thier, Antonino Casile. Mirror Neurons Differentially Encode the
Peripersonal and Extrapersonal Space of Monkeys, Science, Vol. 324, No. 5925. (DOI: 10.1126/science.1166818)
50. ２つの共感
empathiz
sympathize
e
• シンクロ • 中に入り込む
• 実体験から • 想像から
受動的 能動的
参照：Vittorio Caggiano, Leonardo Fogassi, Giacomo Rizzolatti, Peter Thier, Antonino Casile. Mirror Neurons Differentially Encode the
Peripersonal and Extrapersonal Space of Monkeys, Science, Vol. 324, No. 5925. (DOI: 10.1126/science.1166818)
67. 参考：イノベーション・プロセス
参照：Beckman, S.L. and Barry, M. (2007) Innovation as a Learning Process: Embedding Design Thinking.
California Management Review, 50, 25–56.
100. 参考文献・参考資料
1. Beckman, S.L. and Barry, M. (2007) Innovation as a Learning Process: Embedding Design
Thinking. California Management Review, 50, 25–56.
2. Fleming, Lee, Perfecting Cross-Pollination. Harvard Business Review, 00178012, Sep2004, Vol.
82, issue 9.
3. Gray,D., Brown, S. & Macanufo, J. (2010) Gamestorming: A Playbook for Innovators,
Rulebreakers, and Changemakers.
4. Hasso Plattner Institute of Design at Stanford (d.school). The bootcamp bootleg.
5. Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan (2010) Marketing 3.0: From Products to
Costumers to the Human Spirit, Wiley.
6. Martin, R.(2009) The design of business, Harvard business press.
7. Neumeier, M. (2012) The designful company.
8. Patnaik, Dev. (2009) Wired to Care, FT Press.
9. Pink, D.(2006) A Whole New Mind: Why Right-Brainers Will Rule the Future, Riverhead Trade.
10. Simon, Herbert A. (1996) The Sciences of the Artificial, The MIT press.
11. Smith, Adam. (1875) Theory of Moral Sentiments.
101. 参考文献・参考資料
12. Vittorio Caggiano, Leonardo Fogassi, Giacomo Rizzolatti, Peter Thier, Antonino Casile. Mirror
Neurons Differentially Encode the Peripersonal and Extrapersonal Space of Monkeys, Science,
Vol. 324, No. 5925. (DOI: 10.1126/science.1166818)
13. F・ドゥ・ヴァール(2010)『共感の時代へ』 柴田裕之訳、紀伊國屋書店
14. L. マッガウ(2006)『記憶と情動の脳科学』久保田競＆大石高生監訳、講談社
15. P. F. ドラッカー(1989)『新しい現実』上田惇生訳、ダイヤモンド社
16. P. F. ドラッカー(1999)『断絶の時代』上田惇生訳、ダイヤモンド社
17. P. F. ドラッカー(1993)『ポスト資本主義社会』上田惇生訳、ダイヤモンド社
18. P. F. ドラッカー(2005)『テクノロジストの条件』上田惇生訳、ダイヤモンド社
19. T. ケリー＆J. リットマン(2002)『発想する会社!』鈴木主税＆秀岡 尚子訳、早川書房
20. T. ブラウン(2010)『デザイン思考が世界を変える』千葉敏生訳、早川書房
21. 奥出直人(2007)『デザイン思考の道具箱』早川書房
22. 奥出直人(2012)『デザイン思考と経営』NTT出版
23. 慶應義塾大学SDM研究科主催「慶應イノベーティブデザインスクール」
http://lab.sdm.keio.ac.jp/idc/
24. 紺野登(2010)『ビジネスのためのデザイン思考』東洋経済新報社
25. 堀公俊＆加留部貴行(2010)『教育研修ファシリテーター』日本経済新聞出版社
26. 堀公俊＆加藤彰(2008)『ワークショップデザイン』日本経済新聞社
“ . . . This is one of the few times in a design process when we have rules laid out. It may seem counter-intuitive to have rules for a mind-blowing-free-for-all-idea-fest. But these rules are actually to help be your best as a brainstorming team.”
“ . . . This is one of the few times in a design process when we have rules laid out. It may seem counter-intuitive to have rules for a mind-blowing-free-for-all-idea-fest. But these rules are actually to help be your best as a brainstorming team.”
“ . . . This is one of the few times in a design process when we have rules laid out. It may seem counter-intuitive to have rules for a mind-blowing-free-for-all-idea-fest. But these rules are actually to help be your best as a brainstorming team.”
