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Kapost
Kapost

Brady Corp may be a 100-year old brand, but their marketing is modern. This deck comes from Brady Corp's recent webinar with Kapost on how they're building a modern content operation.

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WEBINAR
#ContentOps Yes! There will be a recording. Jesse Noyes, Senior Director of Content Marketing at Kapost Adelyn Zamora, Global Marketing Manager at Brady Corporation HOUSEKEEPING
HOW IS YOUR MARKETING TEAM ORGANIZED?
4 Global   Digital   Marke/ng   Global   Product   Marke/ng   Global   Markets   Global   Business     Dev.   Global   Pricing   NA     Product   Marke/ng   NA   Marke/ng   Comm.   EMEA     Marke/ng   Comm.   EMEA   Product   Marke/ng     APAC   Marke/ng     Regional Marketing Groups Global Marketing Groups The groups in yellow are the main content creators in our process.All other groups are contributors to the content ideation and production process. The groups in yellow are responsible for all aspects of content (planning, build, publishing, analysis).As you can imagine, a lot of coordination has to be done with the various stakeholders in marketing.
WHAT STRATEGIC GOALS ARE YOU TRYING TO MOVE TOWARDS?
WHY MARKETING SOFTWARE? WHY KAPOST?
SFID Printer eBook V1 completed 11/18 Press Release 12/16 Email Invite 12/16 Safety News Email 1/13 PPC 12/16 LinkedIn Ad 12/16 Social 12/16 Landing Page With Form 12/16 BradyID Homepage Banner 12/16 Publication Advertising On going Starts 12/16 Scheduled Webinar Demo BradyID Sub Category Ads Banner 12/16 Email signature 12/16 Email – Salesforce template 12/2 Sample Packs Discovery Post Sale Marcomm Digital Product Content SEO Optimization Videos How To Videos SFID Printer Lead Gen Campaign Right Nav. Button Image 12/16 Display Ads 12/16 Email Campaign BradyID Sub Category Ads Banner BradyID Homepage Banner
CAN YOU DESCRIBE YOUR FIRST CAMPAIGN LAUNCH INSIDE KAPOST?
HOW DO YOU SUBMIT CONTENT IDEAS AND GET APPROVAL?
CAN YOU WALK US THROUGH YOUR CONTENT WORKFLOWS?
WHAT IS THE VALUE OF CREATING CONTENT INSIDE KAPOST?
WHAT INSIGHTS HAVE YOU GAINED FROM HAVING A CENTRALIZED CALENDAR?
HOW MANY ASSETS DID YOU CREATE IN YOUR FIRST CAMPAIGN?
WHAT ARE THE KEY WINS TO DATE FROM WORKING WITH KAPOST?
WHAT’S NEXT FOR 2015 AND BEYOND?
“PURPOSEFUL PRODUCTIVITY” KEY KAPOST TAKEAWAY?
QUESTIONS?
THANK YOU FROM

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Brady Corp Presentation for SlideShare

  • 2. #ContentOps Yes! There will be a recording. Jesse Noyes, Senior Director of Content Marketing at Kapost Adelyn Zamora, Global Marketing Manager at Brady Corporation HOUSEKEEPING
  • 3. HOW IS YOUR MARKETING TEAM ORGANIZED?
  • 4. 4 Global   Digital   Marke/ng   Global   Product   Marke/ng   Global   Markets   Global   Business     Dev.   Global   Pricing   NA     Product   Marke/ng   NA   Marke/ng   Comm.   EMEA     Marke/ng   Comm.   EMEA   Product   Marke/ng     APAC   Marke/ng     Regional Marketing Groups Global Marketing Groups The groups in yellow are the main content creators in our process.All other groups are contributors to the content ideation and production process. The groups in yellow are responsible for all aspects of content (planning, build, publishing, analysis).As you can imagine, a lot of coordination has to be done with the various stakeholders in marketing.
  • 5. WHAT STRATEGIC GOALS ARE YOU TRYING TO MOVE TOWARDS?
  • 6.
  • 8. SFID Printer eBook V1 completed 11/18 Press Release 12/16 Email Invite 12/16 Safety News Email 1/13 PPC 12/16 LinkedIn Ad 12/16 Social 12/16 Landing Page With Form 12/16 BradyID Homepage Banner 12/16 Publication Advertising On going Starts 12/16 Scheduled Webinar Demo BradyID Sub Category Ads Banner 12/16 Email signature 12/16 Email – Salesforce template 12/2 Sample Packs Discovery Post Sale Marcomm Digital Product Content SEO Optimization Videos How To Videos SFID Printer Lead Gen Campaign Right Nav. Button Image 12/16 Display Ads 12/16 Email Campaign BradyID Sub Category Ads Banner BradyID Homepage Banner
  • 9. CAN YOU DESCRIBE YOUR FIRST CAMPAIGN LAUNCH INSIDE KAPOST?
  • 10.
  • 11.
  • 12. HOW DO YOU SUBMIT CONTENT IDEAS AND GET APPROVAL?
  • 13.
  • 14. CAN YOU WALK US THROUGH YOUR CONTENT WORKFLOWS?
  • 15.
  • 16.
  • 17.
  • 18. WHAT IS THE VALUE OF CREATING CONTENT INSIDE KAPOST?
  • 19.
  • 20. WHAT INSIGHTS HAVE YOU GAINED FROM HAVING A CENTRALIZED CALENDAR?
  • 21.
  • 22. HOW MANY ASSETS DID YOU CREATE IN YOUR FIRST CAMPAIGN?
  • 23. WHAT ARE THE KEY WINS TO DATE FROM WORKING WITH KAPOST?
  • 24. WHAT’S NEXT FOR 2015 AND BEYOND?