Maria Tereza Dickson's portfolio includes skills in analytics, statistics, forecasting, website design, graphic design, fashion design, photo and video editing, marketing strategy, branding, and customer service. She has experience analyzing data to understand markets and trends, creating marketing plans and campaigns, designing websites and content for clients in several industries and languages, and meeting with customers. Her areas of expertise also involve utilizing frameworks and best practices to build strong brands through branding, colors, messages, and storytelling.

1. PORTFOLIO.
MARIA TEREZA DICKSON

2. ANALYTICS
STATISTICS
FORECASTING
AND REPORTS
Analyzing analytics and statistics for building a
successful marketing strategy and campaign.
Using the data to understand the market and
demand. Forecasting current and future trends.

3. WEBSITE DESIGN
MANAGEMENT &
ONLINE CONTENT
Startup Brand - Personal blog
www.startup-brand.com
Dandy Puku
www.dandypuku.com
Radio Satellite Finland
www.rsf.fi
Spirit FM
www.spirit6fm.fi
Minatex Oy
www.minatex.fi
Oma Riviera
www.omariviera.net
Dualsis
www.dualsis.net
Querida Charter
http://www.queridacharter.com/
@terezadickson
Design, planning and execution.
Content writing and planning for
websites, blogs and social media on
three languages: English, Russian and
Finnish.
Created content is SEO friendly with
hot/trending selected keywords and
backlinks.
Website management
Writing
Website visuals
Post content
Hashtags

4. GRAPHIC DESIGN
FASHION DESIGN
PHOTO EDITING
AND VIDEOS
Using free and paid software's and online
tools for graphic and fashion design, photo
and video editing.

6. MARKETING STRATEGY
CAMPAIGNS
AND ACTION PLAN
Online and offline marketing actions,
execution, reporting and follow-ups.
Inbound- and outbound marketing
tactics, such as:
Exhibitions and events
Press releases and PR
Radio advertisement
Direct mail
Print advertisement
Social media advertisement
Search engine advertisement
Email/Newsletter + automation
Retargeting
Content marketing

7. JUNE 2017
HELSINKIFASHIONWEEKLIVE.COM
H E L S I N K I F A S H I O N W E E K
HELSINKI FASHION WEEK / MARIA TEREZA DICKSON
Short description of the current market
size and demographics of the target
group.
With the marketing mix framework, how
to target, market and promote the
event.
One year marketing plan for Helsinki
Fashion Week, that includes both
traditional and digital tactics.
MARKET
ANALYSIS
ACTION
PROGRAM
MARKETING
SCHEDULE

8. Choosing brand colors
Setting brand tone
Selecting brand fonts
Using all 5 senses
Creating a brand story
Selecting and creating logo
BRANDING
PROFILING
AND IMAGE
Great brands appeal to the brain (common sense) as
well as to the heart (feelings), and offer functional and
emotional benefits. Branding helps to build
relationships with the customers and strong brands are
normally well trusted (Baines et al. 2013).
Well designed brand has better control of itself and
its promises.
COLORS
MESSAGE
FONTS

9. FRAMEWORKS
BEST PRACTICES
MODELS AND METHODS.
Utilizing well-known and latest strategies and methods in marketing and branding, to built
a strong, competitive and unique business. Merging and developing new ways to get
attention, stay on top of the customers mind and attracting new leads and prospects.

10. MEETINGS
PROMOTIONS AND
CUSTOMER SERVICE
B2B and B2C customer service, face-to-face
business meetings and product/service promotions
in-store and during various events.
Communications
Assistance
Contracts
Information
Sales

11. DATA DRIVEN.
DATA NATIVE.
CREATIVE.
INNOVATIVE.
PASSIONATE.
Maria Tereza Dickson
tereza.dickson@gmail.com
+358 46 812 8129
www.startup-brand.com
Facebook: BrandMyLabel
LinkedIn: tereza-dickson
Instagram: @terezadickson
Twitter: @terezadickson