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  • Official Welcome
  • Pre-Conference CallInformation for Participants Login Information866-740-1260Code: 740-5939http://www.readytalk.comTechnical InformationAs people arrive, welcome them by name – tell them you’ll be getting starting promptly on the hourAs people arrive, remind them about mute and un mute commands and ask them to mute their phonesEvery few minutes give a count down until you’re getting startingAs new people arrive, tell them who is already on the line – give organization name, person name Tell people that the conference call is going to be interactive and that each person is going to have an opportunity to speak or type into the chat
  • http://www.flickr.com/photos/malinki/2621920871/sizes/o/Start recording about 2 minutes late to let people join *2
  • Official Welcome
  • Beth will read list of participantsBeth will introduce herself“The last few calls I realized that it was hard for me to moderate, work the software, take notes, read the chat and present. So, I’m lucky to have recruited a fabulous co-moderator, Becky Jain. She is going to help me with the back channel – the chat.Becky is a blogger and active on many social media communities. After studying at Wesleyan and the London School of Economics, she came to India to live with her husband, and to work in the development sector. She recently moved to back to the US and in NYC.Say hello!
  • The reason we’re asking you to keep a journal is because it will make the final face-to-face workshop the week of October 10th easier.
  • How To Be Prepared for October 11th WorkshopTrack 1Poster Session: When you arrive, your organization will create a poster using FLIP CHART paper and magic markers. Put words (or drawings) that summarize the key points in your presentation. You have time to create the poster in the morning before we begin. Please think about what you want to share on your poster before the session.Speed Geek: Presentation ContentThis questions are similar to what you will be answering on the grant application.Organization Name and Elevator SpeechExperiment Type: Twitter, Facebook, or ListeningWhat were the objectives, audience, and how did support your marketing plan or audience development plan?What were some tactics that you tried?What worked? What didn’t?What are your three big ah has or insights that you'll use in your next social media experiment?What’s your next social media experiment?Please bring a hard-copy one-page summary (can be bullet points) of your presentation and copy on a word document on a USB. Speed Geek: Delivery Speed Geeking is a great way to quickly view a lot of presentations in a short time. The 5 minute limit keeps presentations short and interesting. One person from each organization will present the five-minute verbal presentation. If a second person from the organization is present, they will listen to the other presentations. All the presenters are arranged in a large circle along the edge of the room. The remaining workshop participants are assigned to a presenter. The facilitator rings a bell to start proceedings. Each participant goes to one of the presenters. Presenters have 5 minutes, to give their presentation and 2 minutes to answer questions. At the end of the eight minutes, the facilitator rings a bell. At this point, each group moves over to the presenter to their right and the timer starts once more. The session ends when every participant has attended all the presentations.  
  • Speed Geek: Presentation ContentThis questions are similar to what you will be answering on the grant application.Organization Name and Elevator SpeechExperiment Type: Twitter, Facebook, or ListeningWhat were the objectives, audience, and how did support your marketing plan or audience development plan?What were some tactics that you tried?What worked? What didn’t?What are your three big ah has or insights that you'll use in your next social media experiment?What’s your next social media experiment?Please bring a hard-copy one-page summary (can be bullet points) of your presentation and copy on a word document on a USB.
  • Track 1: Beginner GrantsGuidelines and Frequently Asked QuestionsWhat is the size of this grant?Grants of $2,500 will be issued; organizations will have the option of directing funds to a vetted consultant through Theatre Bay Area.Who is eligible for this grant?To apply for this grant, the organization must have completed the Beginner courses of Leveraging Social Media (LSM) in either 2010 or 2011, and must not have participated in the Intermediate courses offered in 2011. It is not a requirement that the same staff that participated in classes still be at the organization. However, continuity of knowledge will be taken into account and should be addressed in the application.What is required to apply for this grant?Applicants will briefly describe a small-scale experiment in social media to be completed over the course of six to twelve months starting on January 1, 2012. This experiment should be based on insights gained from a previous social media experiment implemented during the organization’s participation in LSM. The experiment can be conducted with any social media platform, as long as the objectives and methods of measurement are clearly articulated, confined, measureable, and executable within the allotted time. Applicants should also describe their experience and results integrating social media prior to LSM workshops; discuss how their social media practice has changed due to LSM workshops, and how they expect to further benefit from conducting this experiment. Applicants will be required to submit a final report outlining the results of the experiment, what the organization learned, and how the organization plans to improve future social media efforts based on those lessons.What are eligible expenses that this grant can be used for?Grants may be used to pay for staff time, hardware, software or consulting. Grants may cover all or part of the expenses of the proposed project but, should the budget exceed $2,500, an explanation of how the remaining funds will be secured must be included in the application.When are applications available?Applications for the Beginner grants of Leveraging Social Media will be available September 19, 2011 via the San Francisco Foundation website. The application must be completed online.  When must applications be completed?Completed applications must be submitted via the San Francisco Foundation’s website by 11:59 PM on October 20, 2011. Late or incomplete applications will not be considered.How many grants are available?There are twenty grants available. The total possible applicant pool is thirty-eight organizations.On what criteria will applications be evaluated?Applications will be evaluated on how clear and realistic they are regarding the scale, structure and funding of the proposed experiment. Close attention will be paid to the design of the experiment and the nature and specificity of the benchmarks that will be used to evaluate the outcomes. While innovation is encouraged, the most important consideration will be whether the proposed experiment has a high likelihood of truly enlightening the organization about a particular aspect of social media.In addition, because the applicant pool is limited to previous participants in the LSM program, applications will be evaluated on what they learned from their previous experiences and experiments. Applicants are encouraged to discuss both successes and failures and will not be penalized for experiments that did not work but evaluated on the insights they gained from them.If I have questions about the application, to whom should I speak?Questions regarding the content of your application can be directed to Clayton Lord at clay@theatrebayarea.org. No phone calls please.For questions regarding The San Francisco Foundation’s Grantee Center online application, please contact Kevin Seaman at kls@sff.org or (415) 733-8508.  
  • What are eligible expenses that this grant can be used for?Grants may be used to pay for staff time, hardware, software or consulting. Grants may cover all or part of the expenses of the proposed project but, should the budget exceed $2,500, an explanation of how the remaining funds will be secured must be included in the application.When are applications available?Applications for the Beginner grants of Leveraging Social Media will be available September 19, 2011 via the San Francisco Foundation website. The application must be completed online.  When must applications be completed?Completed applications must be submitted via the San Francisco Foundation’s website by 11:59 PM on October 20, 2011. Late or incomplete applications will not be considered.How many grants are available?There are twenty grants available. The total possible applicant pool is thirty-eight organizations.On what criteria will applications be evaluated?Applications will be evaluated on how clear and realistic they are regarding the scale, structure and funding of the proposed experiment. Close attention will be paid to the design of the experiment and the nature and specificity of the benchmarks that will be used to evaluate the outcomes. While innovation is encouraged, the most important consideration will be whether the proposed experiment has a high likelihood of truly enlightening the organization about a particular aspect of social media.In addition, because the applicant pool is limited to previous participants in the LSM program, applications will be evaluated on what they learned from their previous experiences and experiments. Applicants are encouraged to discuss both successes and failures and will not be penalized for experiments that did not work but evaluated on the insights they gained from them.If I have questions about the application, to whom should I speak?Questions regarding the content of your application can be directed to Clayton Lord at clay@theatrebayarea.org. No phone calls please.For questions regarding The San Francisco Foundation’s Grantee Center online application, please contact Kevin Seaman at kls@sff.org or (415) 733-8508.  
  • What are eligible expenses that this grant can be used for?Grants may be used to pay for staff time, hardware, software or consulting. Grants may cover all or part of the expenses of the proposed project but, should the budget exceed $2,500, an explanation of how the remaining funds will be secured must be included in the application.When are applications available?Applications for the Beginner grants of Leveraging Social Media will be available September 19, 2011 via the San Francisco Foundation website. The application must be completed online.  When must applications be completed?Completed applications must be submitted via the San Francisco Foundation’s website by 11:59 PM on October 20, 2011. Late or incomplete applications will not be considered.How many grants are available?There are twenty grants available. The total possible applicant pool is thirty-eight organizations.On what criteria will applications be evaluated?Applications will be evaluated on how clear and realistic they are regarding the scale, structure and funding of the proposed experiment. Close attention will be paid to the design of the experiment and the nature and specificity of the benchmarks that will be used to evaluate the outcomes. While innovation is encouraged, the most important consideration will be whether the proposed experiment has a high likelihood of truly enlightening the organization about a particular aspect of social media.In addition, because the applicant pool is limited to previous participants in the LSM program, applications will be evaluated on what they learned from their previous experiences and experiments. Applicants are encouraged to discuss both successes and failures and will not be penalized for experiments that did not work but evaluated on the insights they gained from them.If I have questions about the application, to whom should I speak?Questions regarding the content of your application can be directed to Clayton Lord at clay@theatrebayarea.org. No phone calls please.For questions regarding The San Francisco Foundation’s Grantee Center online application, please contact Kevin Seaman at kls@sff.org or (415) 733-8508.  
  • What are eligible expenses that this grant can be used for?Grants may be used to pay for staff time, hardware, software or consulting. Grants may cover all or part of the expenses of the proposed project but, should the budget exceed $2,500, an explanation of how the remaining funds will be secured must be included in the application.When are applications available?Applications for the Beginner grants of Leveraging Social Media will be available September 19, 2011 via the San Francisco Foundation website. The application must be completed online.  When must applications be completed?Completed applications must be submitted via the San Francisco Foundation’s website by 11:59 PM on October 20, 2011. Late or incomplete applications will not be considered.How many grants are available?There are twenty grants available. The total possible applicant pool is thirty-eight organizations.On what criteria will applications be evaluated?Applications will be evaluated on how clear and realistic they are regarding the scale, structure and funding of the proposed experiment. Close attention will be paid to the design of the experiment and the nature and specificity of the benchmarks that will be used to evaluate the outcomes. While innovation is encouraged, the most important consideration will be whether the proposed experiment has a high likelihood of truly enlightening the organization about a particular aspect of social media.In addition, because the applicant pool is limited to previous participants in the LSM program, applications will be evaluated on what they learned from their previous experiences and experiments. Applicants are encouraged to discuss both successes and failures and will not be penalized for experiments that did not work but evaluated on the insights they gained from them.If I have questions about the application, to whom should I speak?Questions regarding the content of your application can be directed to Clayton Lord at clay@theatrebayarea.org. No phone calls please.For questions regarding The San Francisco Foundation’s Grantee Center online application, please contact Kevin Seaman at kls@sff.org or (415) 733-8508.  
  • On what criteria will applications be evaluated?Applications will be evaluated on how clear and realistic they are regarding the scale, structure and funding of the proposed experiment. Close attention will be paid to the design of the experiment and the nature and specificity of the benchmarks that will be used to evaluate the outcomes. While innovation is encouraged, the most important consideration will be whether the proposed experiment has a high likelihood of truly enlightening the organization about a particular aspect of social media.In addition, because the applicant pool is limited to previous participants in the LSM program, applications will be evaluated on what they learned from their previous experiences and experiments. Applicants are encouraged to discuss both successes and failures and will not be penalized for experiments that did not work but evaluated on the insights they gained from them.If I have questions about the application, to whom should I speak?Questions regarding the content of your application can be directed to Clayton Lord at clay@theatrebayarea.org. No phone calls please.For questions regarding The San Francisco Foundation’s Grantee Center online application, please contact Kevin Seaman at kls@sff.org or (415) 733-8508.  
  • On what criteria will applications be evaluated?Applications will be evaluated on how clear and realistic they are regarding the scale, structure and funding of the proposed experiment. Close attention will be paid to the design of the experiment and the nature and specificity of the benchmarks that will be used to evaluate the outcomes. While innovation is encouraged, the most important consideration will be whether the proposed experiment has a high likelihood of truly enlightening the organization about a particular aspect of social media.In addition, because the applicant pool is limited to previous participants in the LSM program, applications will be evaluated on what they learned from their previous experiences and experiments. Applicants are encouraged to discuss both successes and failures and will not be penalized for experiments that did not work but evaluated on the insights they gained from them.If I have questions about the application, to whom should I speak?Questions regarding the content of your application can be directed to Clayton Lord at clay@theatrebayarea.org. No phone calls please.For questions regarding The San Francisco Foundation’s Grantee Center online application, please contact Kevin Seaman at kls@sff.org or (415) 733-8508.  
  •   
  • Reflection and Closing (5 minutes)I want everyone to take a silent minute and reflect on what steps you need to do this month before we meet again for your Listening experiment. Type it into the chat.
  • Transcript

    • 1. LEVERAGING SOCIAL MEDIA:
      BECOMING A NETWORKED ARTS NONPROFIT
      September Calls
      Track 1: Beginner
      Beth Kanter
    • 2. Welcome!
      If you experience any technical difficulties logging into the system, please contact Ready/Talk Customer support: 800.843.9166
      Please use *6 to Mute your conference line
      While we’re waiting for everyone to arrive
      Type into the chat: What have you learned from your experiment this month?
    • 3. This call is being recorded
      * 2
      Flickr Photo by Malinki
    • 4. LEVERAGING SOCIAL MEDIA:
      BECOMING A NETWORKED ARTS NONPROFIT
      September Calls
      Track 1: Beginner
      Beth Kanter
    • 5. Don’t forget to jot down your reflections in your “wiki journal”
      On The Call Today
      Beth Kanter Becky Jain
    • 6. Agenda
      Roll Call (5 minutes)October 11th Workshop: How To Be Prepared
      The Grant
      Peer Assist
    • 7. Roll Call: Phone/Voice
      When I call your name, Unmute by *7, say hello and Mute by *6
    • 8. Wiki: Remember Your Journals
      http://zoetica-training.wikispaces.com/Participants+Track+1
      Reflections to add as you:
      What did you do?
      What did you learn?What is not yet clear?
    • 9. Learning Culmination WorkshopTuesday, October 11th9:00 am
      Jewish Contemporary Museum
      Learning ObjectivesTo share insights learned from experiments (Track 1)
      To share insights learned from developing strategy (Track 2)
      To answer questions about the grant application process
      For participants to get feedback to help finalize their grant application
      To explore ideas of how participants support each other via social media
    • 10. Agenda
      9:00- 9:30 Welcome and Arrival9:30- 10:45 Speed Geek Round 111:00-11:15 Insight Harvesting11:15-12:20 Speed Geek Round 212:15-12:30 Insight Harvesting12:30-12:45 Reflection12:45- 1:30 Lunch on Your Own
      1:30-2:00 Grant Overview/Questions
      Track 2 Session starts at 2:00 PM
      http://zoetica-training.wikispaces.com/Culmination+Workshop
    • 11. How To Be Prepared
      Speed Geek Presentations
      Posters
    • 12. How to Be Prepared
      This questions are similar to what you will be answering on the grant application.
      Organization Name and Elevator Speech
      Experiment Type: Twitter, Facebook, or Listening
      What were the objectives, audience, and how did it support your marketing plan or audience development plan?
      What were some tactics that you tried?
      What worked? What didn’t?
      What are your three big ah has or insights that you'll use in your next social media experiment?
      What’s your next social media experiment?
      Please bring a hard-copy one-page summary (can be bullet points) of your presentation and copy on a word document on a USB.
      http://zoetica-training.wikispaces.com/How+To+Be+Prepared
    • 13. Implementation Grant: $2,500
    • 14. Implementation Grant
      What is the size of this grant?
      Grants of $2,500 will be issued; organizations will have the option of directing funds to a vetted consultant through Theatre Bay Area.
      Who is eligible for this grant?
      To apply for this grant, the organization must have completed the Beginner courses of Leveraging Social Media (LSM) in either 2010 or 2011, and must not have participated in the Intermediate courses offered in 2011. It is not a requirement that the same staff that participated in classes still be at the organization. However, continuity of knowledge will be taken into account and should be addressed in the application.
    • 15. Implementation Grant
      What is required to apply for this grant?
      Applicants will briefly describe a small-scale experiment in social media to be completed over the course of six to twelve months starting on January 1, 2012. This experiment should be based on insights gained from a previous social media experiment implemented during the organization’s participation in LSM. The experiment can be conducted with any social media platform, as long as the objectives and methods of measurement are clearly articulated, confined, measureable, and executable within the allotted time.
      Applicants should also describe their experience and results integrating social media prior to LSM workshops; discuss how their social media practice has changed due to LSM workshops, and how they expect to further benefit from conducting this experiment.
      Applicants will be required to submit a final report outlining the results of the experiment, what the organization learned, and how the organization plans to improve future social media efforts based on those lessons.
    • 16. Implementation Grant
      What is required to apply for this grant?
      Applicants will briefly describe a small-scale experiment in social media to be completed over the course of six to twelve months starting on January 1, 2012. This experiment should be based on insights gained from a previous social media experiment implemented during the organization’s participation in LSM. The experiment can be conducted with any social media platform, as long as the objectives and methods of measurement are clearly articulated, confined, measureable, and executable within the allotted time.
      Applicants should also describe their experience and results integrating social media prior to LSM workshops; discuss how their social media practice has changed due to LSM workshops, and how they expect to further benefit from conducting this experiment.
      Applicants will be required to submit a final report outlining the results of the experiment, what the organization learned, and how the organization plans to improve future social media efforts based on those lessons.
    • 17. Implementation Grant
      What are eligible expenses that this grant can be used for?
      Grants may be used to pay for staff time, hardware, software or consulting. Grants may cover all or part of the expenses of the proposed project but, should the budget exceed $2,500, an explanation of how the remaining funds will be secured must be included in the application.
      When are applications available?
      Applications for the Beginner grants of Leveraging Social Media will be available September 19, 2011 via the San Francisco Foundation website. The application must be completed online.
       
       When must applications be completed?
      Completed applications must be submitted via the San Francisco Foundation’s website by 11:59 PM on October 20, 2011. Late or incomplete applications will not be considered.
      How many grants are available?
      There are twenty grants available. The total possible applicant pool is thirty-eight organizations.
    • 18. Implementation Grant
      On what criteria will applications be evaluated?
      Applications will be evaluated on how clear and realistic they are regarding the scale, structure and funding of the proposed experiment. Close attention will be paid to the design of the experiment and the nature and specificity of the benchmarks that will be used to evaluate the outcomes. While innovation is encouraged, the most important consideration will be whether the proposed experiment has a high likelihood of truly enlightening the organization about a particular aspect of social media.
      In addition, because the applicant pool is limited to previous participants in the LSM program, applications will be evaluated on what they learned from their previous experiences and experiments. Applicants are encouraged to discuss both successes and failures and will not be penalized for experiments that did not work but evaluated on the insights they gained from them.
    • 19. Implementation Grant
      If I have questions about the application, to whom should I speak?
      Questions regarding the content of your application can be directed to Clayton Lord at clay@theatrebayarea.org. No phone calls please.
      For questions regarding The San Francisco Foundation’s Grantee Center online application, please contact Kevin Seaman at kls@sff.org or (415) 733-8508.
       
       
    • 20. Peer Assist
      Where are you in your experiment?
      -Describe-What worked? What didn’t?
      -Your major insights?
      -Thoughts about next experiment
      *6 mute
      *7 unmute
    • 21. Reflection and Closing
      • One minute of silence
      • 22. Type into Chat: What is one thing you are going to do for your presentation?
      Notes on the Wiki, Next Meeting October 11th
      Grant application opens week of September 19th
      Deadline October 20th

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