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Integrated Content Strategies
 

Integrated Content Strategies

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Updated version of my previous Content Strategy presentation 4/23/12

Updated version of my previous Content Strategy presentation 4/23/12

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    Integrated Content Strategies Integrated Content Strategies Presentation Transcript

    • WHERE IS YOURCONTENT TAKINGYOU?Intentional Strategies forContent CreationKathryn GorgesMarketing Consulting
    • © 2012 KATHRYN GORGES MA R K E T I N G P O S S I B I L I T Y 2
    • ROADMAP FOR TODAYWhere are we?The Big PictureThe ChoiceCommitmentWhat It Will TakeOn the Horizon © 2012 KATHRYN GORGES MA R K E T I N G P O S S I B I L I T Y 3
    • WHERE ARE WE NOW?  Promotions  Blog entries  Links to interesting  Tweets articles  Content calendar  Questions  Themes  Pictures and graphics  Metrics © 2012 KATHRYN GORGES MA R K E T I N G P O S S I B I L I T Y 4
    • ROADMAP FOR TODAYWhere are we?The Big PictureThe ChoiceCommitmentWhat It Will TakeOn the Horizon © 2012 KATHRYN GORGES MA R K E T I N G P O S S I B I L I T Y 5
    • THE BIG PICTURE Create visibility Attract new customers Build relationship with loyal customers Increase perceived value  Maintain or increase price  Increase revenues Connect with best fit target market segments © 2012 KATHRYN GORGES MA R K E T I N G P O S S I B I L I T Y 6
    • EXPERIENCE MARKETINGSEQUENCE © 2012 KATHRYN GORGES MA R K E T I N G P O S S I B I L I T Y 7
    • ADOPTION CURVE © 2012 KATHRYN GORGES MA R K E T I N G P O S S I B I L I T Y 8
    • ONLINE ENGAGEMENT ISCONTENT Storytelling Sharing Useable Information Simplifying complexity How to Exclusive information Depth and transparency Curiosity Inspiration and emotion © 2012 KATHRYN GORGES MA R K E T I N G P O S S I B I L I T Y 9
    • ROADMAP FOR TODAYWhere are we?The Big PictureThe ChoiceCommitmentWhat It Will TakeOn the Horizon © 2012 KATHRYN GORGES MA R K E T I N G P O S S I B I L I T Y 10
    • CONTENT OPTIONS (OR… WHAT IS YOUR BUSINESS?)1. Play around2. Experimentation with intention3. Rhythm, process, metrics4. Integrated with job positions and the culture5. Monetized content © 2012 KATHRYN GORGES MA R K E T I N G P O S S I B I L I T Y 11
    • PRODUCT COMPANIESBECOMING MEDIA COMPANIES © 2012 KATHRYN GORGES MA R K E T I N G P O S S I B I L I T Y 12
    • ROADMAP FOR TODAYWhere are we?The Big PictureThe ChoiceCommitmentWhat It Will TakeOn the Horizon © 2012 KATHRYN GORGES MA R K E T I N G P O S S I B I L I T Y 13
    • COMMITMENT AND POTENTIALINFORM YOUR STRATEGYResourcesYour business values and cultureIntegrating Inbound and OutboundFocus © 2012 KATHRYN GORGES MA R K E T I N G P O S S I B I L I T Y 14
    • ROADMAP FOR TODAYWhere are we?The Big PictureThe ChoiceCommitmentWhat It Will TakeOn the Horizon © 2012 KATHRYN GORGES MA R K E T I N G P O S S I B I L I T Y 15
    • RESOURCES REQUIRED Structure that enables creation and publishing Staff combined with subject matter expert Agencies, creative resources Metrics that reflect your business objectives Mindset – 24x7 tools Skills © 2012 KATHRYN GORGES MA R K E T I N G P O S S I B I L I T Y 16
    • ROADMAP FOR TODAYWhere are we?The Big PictureThe ChoiceCommitmentWhat It Will TakeOn the Horizon © 2012 KATHRYN GORGES MA R K E T I N G P O S S I B I L I T Y 17
    • ON THE HORIZON…MobilePersonalizedAnticipatoryGamifiedExperience for itself © 2012 KATHRYN GORGES MA R K E T I N G P O S S I B I L I T Y 18
    • WHERE CONTENT IS GOING… © 2012 KATHRYN GORGES MA R K E T I N G P O S S I B I L I T Y 19
    • Kathryn Gorges Facebook.com/SocialMarketingDiMarketing Consulting va831-325-6158 LinkedIn.com/in/KathrynGorges @kagorges @SocialMktgDivaMarketing Possibility Be Powerfully Irresistible © 2012 KATHRYN GORGES MA R K E T I N G P O S S I B I L I T Y 20