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2013 © GroupMe. Commercially Confidential.
GroupMe + Brands
2GroupMe | 2013
Marketing,
Evolved
Familiarity
Consideration
Conversion
Loyalty/Advocacy
Awareness
TV,
Print,
OOH,
& Socia...
3GroupMe | 2013
Marketing,
Evolved
Familiarity
Consideration
Conversion
Loyalty/Advocacy
Awareness
4GroupMe | 2013
Marketing,
Evolved
Familiarity
Consideration
Conversion
Loyalty/Advocacy
Awareness
BUT TODAY, THE CONSUMER...
5GroupMe | 2013
Marketing,
Evolved
Familiarity
Consideration
Conversion
Loyalty/Advocacy
Awareness
Evaluation
WHAT’S NEEDE...
6GroupMe | 2013
Marketing,
Evolved
Familiarity
Consideration
Conversion
Loyalty/Advocacy
Awareness
Evaluation
WHAT’S NEEDE...
2013 © GroupMe. Commercially Confidential.
Thank You
@tanujparikh | tanuj@groupme.com
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GroupMe: an evolved brand marketing funnel

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GroupMe: an evolved brand marketing funnel

  1. 1. 2013 © GroupMe. Commercially Confidential. GroupMe + Brands
  2. 2. 2GroupMe | 2013 Marketing, Evolved Familiarity Consideration Conversion Loyalty/Advocacy Awareness TV, Print, OOH, & Social Digital Advertising ~3 YEARS AGO: THE TRADITIONAL MARKETING FUNNEL
  3. 3. 3GroupMe | 2013 Marketing, Evolved Familiarity Consideration Conversion Loyalty/Advocacy Awareness
  4. 4. 4GroupMe | 2013 Marketing, Evolved Familiarity Consideration Conversion Loyalty/Advocacy Awareness BUT TODAY, THE CONSUMER JOURNEY STARTS AT CONSIDERATION
  5. 5. 5GroupMe | 2013 Marketing, Evolved Familiarity Consideration Conversion Loyalty/Advocacy Awareness Evaluation WHAT’S NEEDED IS A WAY TO INFLUENCE CONSUMER EVALUATION
  6. 6. 6GroupMe | 2013 Marketing, Evolved Familiarity Consideration Conversion Loyalty/Advocacy Awareness Evaluation WHAT’S NEEDED IS A WAY TO INFLUENCE CONSUMER EVALUATION
  7. 7. 2013 © GroupMe. Commercially Confidential. Thank You @tanujparikh | tanuj@groupme.com

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