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Striking a Balance Between Staying Connected and Time Management
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Striking a Balance Between Staying Connected and Time Management

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There's Facebook, Twitter, LinkedIn, and YouTube. Then you have the niche social networks that you belong to, Facebook Fan Pages and Groups, and any of the LinkedIn Groups that you've joined. All of ...

There's Facebook, Twitter, LinkedIn, and YouTube. Then you have the niche social networks that you belong to, Facebook Fan Pages and Groups, and any of the LinkedIn Groups that you've joined. All of these generate a never-ending flow of conversations that each demand your time, attention and response. Sprinkle in your personal and corporate blogs, RSS feeds and hundreds of new emails.

The demand to stay constantly connected can seem like a daunting, overwhelming and all consuming recipe for disaster. But, it doesn't have to be that way.

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    Striking a Balance Between Staying Connected and Time Management Striking a Balance Between Staying Connected and Time Management Presentation Transcript

    • Striking a Balance Between Staying Connected and Time Management Presented by: Justin Levy [email_address] http://justinrlevy.com @justinlevy
    • Housekeeping © Copyright 2009, New Marketing Labs, LLC.
      • To ask questions during the webinar:
        • On Twitter: #NML
        • On GoToWebinar: Q&A Feature
      • The webinar is being recorded and will be available for download at the end of the webinar.
      • The slide deck will be uploaded to Slideshare: http://slideshare.net/newmarketinglabs
    • Housekeeping © Copyright 2009, New Marketing Labs, LLC.
      • To ask questions during the webinar:
        • On Twitter: #NML
        • On GoToWebinar: Q&A Feature
      • The webinar is being recorded and will be available for download at the end of the webinar.
      • The slide deck will be uploaded to Slideshare: http://slideshare.net/newmarketinglabs
    • Housekeeping © Copyright 2009, New Marketing Labs, LLC.
      • To ask questions during the webinar:
        • On Twitter: #NML
        • On GoToWebinar: Q&A Feature
      • The webinar is being recorded and will be available for download at the end of the webinar.
      • The slide deck will be uploaded to Slideshare: http://slideshare.net/newmarketinglabs
    • Agenda © Copyright 2009, New Marketing Labs, LLC.
      • Who we are
      • Analyzing your current situation
      • Constructing a social media data flow
      • Setting up a daily checklist
      • Questions
    • About New Marketing Labs… © Copyright 2009, New Marketing Labs, LLC. Ongoing Measurement Tracking Leads, Sales, Awareness, Community Growth, Press, Visits, Downloads, etc. Content Development, Community Management & Campaign Execution Content Publishing/Sharing Breed Authority SEO. Video, Facebook / iPhone Apps Advocacy & Influencer Programs Proactive Engagement Programs to Enrich, Support & Outreach ID & Engage Online Influencers Responding / Engaging Conduct Responsive Outreach Relationship /Community Building Listening Indentify Trends, Conversations about Brand – Validate Assumptions; assess tone of conversations – ID Service, Sales, Support Opportunities Education / Guidance Establish Social Guidelines for Company / Employees. Provide Boot Camp Training to Execs & Managers Research Online Audit of Corporate & Competitive on-line Social Presence & Reputations
    • A few New Marketing Labs clients… © Copyright 2009, New Marketing Labs, LLC.
    • Agenda © Copyright 2009, New Marketing Labs, LLC.
      • Who we are
      • Analyzing your current situation
      • Constructing a social media data flow
      • Setting up a daily checklist
      • Questions
      • Socialized media is empowering us
      • … to not only consume content, but also create it
        • Brian Solis
        • PR 2.0 | Future-Works
      © Copyright 2009, New Marketing Labs, LLC.
    • Creating content allows us to… © Copyright 2009, New Marketing Labs, LLC.
    • Your options… © Copyright 2009, New Marketing Labs, LLC.
    • You’re not getting a lot sleep... © Copyright 2009, New Marketing Labs, LLC.
    • To stay awake you resort to a lot of… © Copyright 2009, New Marketing Labs, LLC.
    • You feel like pulling your hair out… © Copyright 2009, New Marketing Labs, LLC. Source: http://www.flickr.com/photos/29223627@N04/2977546462
      • Social Media is not a trend.
      • It represents a fundamental change in the way companies reach their audiences.
      © Copyright 2009, New Marketing Labs, LLC.
    • Don’t worry, help is on the way… © Copyright 2009, New Marketing Labs, LLC. Source: http://www.flickr.com/photos/29223627@N04/2977546462 Source: http://www.flickr.com/photos/niemster/115838917
    • Agenda © Copyright 2009, New Marketing Labs, LLC.
      • Who we are
      • Analyzing your current situation
      • Constructing a social media data flow
      • Setting up a daily checklist
      • Questions
    • First step…deciding what tools to use © Copyright 2009, New Marketing Labs, LLC. Source: http://www.flickr.com/photos/29223627@N04/2977546462 Source: http://www.flickr.com/photos/niemster/115838917 Source: http://www.flickr.com/photos/stitch/6162233
    • The Conversation Prism © Copyright 2009, New Marketing Labs, LLC.
      • Created by Brian Solis and JESS3
      • Used to visualize and map the shifting landscape of social networks and micro communities
      • Provides a visual representation of the expansiveness of the Social Web and the conversations that define it.
      • www.theconversationprism.com
    • Understanding your social media data flow… © Copyright 2009, New Marketing Labs, LLC. Source: http://www.flickr.com/photos/29223627@N04/2977546462 Source: http://www.flickr.com/photos/niemster/115838917 Source: http://blog.louisgray.com/2009/05/know-and-master-your-social-media-data.html
    • Agenda © Copyright 2009, New Marketing Labs, LLC.
      • Who we are
      • Analyzing your current situation
      • Constructing a social media data flow
      • Setting up a daily checklist
      • Questions
    • Set up a daily checklist… © Copyright 2009, New Marketing Labs, LLC.
      • Twitter
        • Find 7 things worth retweeting and share them.
        • Reply to at least 5 tweets with full responses.
        • Point out a few people you admire.
        • Follow back at least 10 people.
        • Hang out for about 10 minutes at a time and chat.
      Source: http://www.chrisbrogan.com/19-presence-management-chores-you-could-do-every-day/
    • Set up a daily checklist… © Copyright 2009, New Marketing Labs, LLC.
      • Facebook
        • Check in on birthdays and send them a tweet or email
        • Respond to any recent comments on your wall
        • Post a daily status message – make it engaging
        • Comment on at least 7 people’s statuses or updates
        • Share at least 3 interesting updates that you find
        • If you belong to Groups or Pages, check in there too
      Source: http://www.chrisbrogan.com/19-presence-management-chores-you-could-do-every-day/
    • Set up a daily checklist… © Copyright 2009, New Marketing Labs, LLC.
      • LinkedIn
        • Accept any invitations that make sense to accept.
        • Enter any recent business cards to invite them to LinkedIn.
        • Drop into LinkedIn Answers and answer 2-3 questions.
        • Provide 1 recommendation every few days
        • Add any relevant slide decks to the Slideshare app or books to the Amazon app
      Source: http://www.chrisbrogan.com/19-presence-management-chores-you-could-do-every-day/
    • Set up a daily checklist… © Copyright 2009, New Marketing Labs, LLC.
      • Blogs
        • Comment back to any comments on your blog
        • Read a post or two from those that comment on your blog
        • While on those sites, use StumbleUpon and promote them
        • Write an occasional post promoting the good work of a member of your community.
      Source: http://www.chrisbrogan.com/19-presence-management-chores-you-could-do-every-day/
    • Set up a daily checklist… © Copyright 2009, New Marketing Labs, LLC.
      • Other Ways to Stay Connected
        • Choose 5 blog posts and comment on them
        • Write 3-5 hand-written notes per week
        • Attend a few meetups per month
        • Attend one webinar per month
    • How to best manage your time… © Copyright 2009, New Marketing Labs, LLC. Source: http://www.flickr.com/photos/wwarby/3297205226
    • Use an egg timer… © Copyright 2009, New Marketing Labs, LLC. Source: http://www.flickr.com/photos/csiknor/3261481234
    • Try Rescue Time… © Copyright 2009, New Marketing Labs, LLC. Source: http://www.rescuetime.com/tour
    • Agenda © Copyright 2009, New Marketing Labs, LLC.
      • Who we are
      • Analyzing your current situation
      • Constructing a social media data flow
      • Setting up a daily checklist
      • Questions
    • Any Questions… © Copyright 2009, New Marketing Labs, LLC.
      • http://newmarketinglabs.com
      • Justin Levy
      • [email_address]
      • http://justinrlevy.com
      • @justinlevy • justinlevy • in/justinlevy
      © Copyright 2009, New Marketing Labs, LLC.