How to Increase Your Traffic by Deleting Your Content - Todd Tresidder
Increase Your Traffic
by Deleting Your
with Todd Tresidder
Perform a content
audit on your site
Create a spreadsheet with every
post on your blog. Include the
Name of post
URL of that post
EVERYTHING on your blog has to
be in alignment with your brand.
Figure out your brand
Analyse Relevant Statistics
Social media shares
Traffic and popularity
Links back to your posts
Place each post in one of four categories
KEEP: These are high-quality posts that are in
complete alignment with your brand.
IMPROVE: These are potentially high-quality posts
that match your brand
CONSOLIDATE: Series of posts that can be combined
to make one killer post.
REMOVE: These are posts that are out of date,
irrelevant, or simply low quality.
Do a 301 Redirect for Indexed Posts
Never simply remove a post that is indexed in
Google or is linked to from another post or site.
If you do, your visitors will reach a 404 error page.
Google penalizes sites for having too many 404
404 PAGE = POOR USER EXPERIENCE
301 REDIRECT tells Google (and any other site that links to your
content) that the content has been moved and the traffic is
passed on to the new location. There is no penalty for that.
How to Improve Old Posts
Visual posts get shared more on
Images enhance the user
Add relevant images with
proper tagging for SEO
Clean out all old images
Swap old images with newer and
Headings make the content easier
Add headings throughout your
Update your internal links
Make sure to link to relevant and
newer posts on your blog
Clean up your internal linking
Yoast SEO plugin
Social Warefare plugin
Have proper social media
More about Increasing Your Traffic by Deleting Your Content with Todd Tresidder at WWW.BECOMEABLOGGER.COM