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How to Increase Your Traffic by Deleting Your Content - Todd Tresidder

How do you increase traffic by deleting content? This is based from an interview with Todd Tresidder at becomeablogger.com who increased his traffic three times by deleting a third of his content.

How to Increase Your Traffic by Deleting Your Content - Todd Tresidder

  1. 1. How to Increase Your Traffic by Deleting Your Content with Todd Tresidder WWW.BECOMEABLOGGER.COM
  2. 2. Perform a content audit on your site WWW.BECOMEABLOGGER.COM 1
  3. 3. WWW.BECOMEABLOGGER.COM Create a spreadsheet with every post on your blog. Include the following: Name of post URL of that post Category
  4. 4. WWW.BECOMEABLOGGER.COM EVERYTHING on your blog has to be in alignment with your brand. Figure out your brand
  5. 5. WWW.BECOMEABLOGGER.COM Analyse Relevant Statistics Social media shares Traffic and popularity Links back to your posts
  6. 6. WWW.BECOMEABLOGGER.COM Place each post in one of four categories KEEP: These are high-quality posts that are in complete alignment with your brand. IMPROVE: These are potentially high-quality posts that match your brand CONSOLIDATE: Series of posts that can be combined to make one killer post. REMOVE: These are posts that are out of date, irrelevant, or simply low quality.
  7. 7. WWW.BECOMEABLOGGER.COM Do a 301 Redirect for Indexed Posts Never simply remove a post that is indexed in Google or is linked to from another post or site. Why? If you do, your visitors will reach a 404 error page. Google penalizes sites for having too many 404 errors. 404 PAGE = POOR USER EXPERIENCE 301 REDIRECT tells Google (and any other site that links to your content) that the content has been moved and the traffic is passed on to the new location. There is no penalty for that. 404 ERROR PAGE
  8. 8. How to Improve Old Posts WWW.BECOMEABLOGGER.COM 2
  9. 9. WWW.BECOMEABLOGGER.COM Visual posts get shared more on social media. Images enhance the user experience significantly Add relevant images with proper tagging for SEO Clean out all old images Swap old images with newer and optimized images.
  10. 10. WWW.BECOMEABLOGGER.COM Headings make the content easier to consume Add headings throughout your posts Update your internal links Make sure to link to relevant and newer posts on your blog Clean up your internal linking
  11. 11. WWW.BECOMEABLOGGER.COM Yoast SEO plugin Social Warefare plugin Have proper social media conventions Tools available:
  12. 12. More about Increasing Your Traffic by Deleting Your Content with Todd Tresidder at WWW.BECOMEABLOGGER.COM

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