This document provides an introduction to social media and how small businesses can use social media to compete. It lists popular social media sites like Facebook, LinkedIn, and Twitter and their user numbers. It then discusses best practices for blogging and getting started in social media. Contact information is provided at the end for the author to be contacted regarding social media strategies.

1. a voyage into new media your captain: justin levy

2. who is your captain?

3. who does your captain sail for?

4. what does all of that mean?

6. what is social media?

8. F A C E B O O K

9. L I N K E D I N

10. T W I T T E R

11. Y O U T U B E

12. F L I C K R

13. 150 million 75 million 8 th 35 170 450,000 10,000 54.5 million 812.7% 125.6% 6 million 3.8% 33 million 8 million 146.6%

16. how can a small business compete?

22. Increase in sales = 5x Total # of views = 100 million

28. READY! SET! GO!

30. BEST PRACTICES

31. What blogging is not …

35. What blogging is …

37. How can I get started …

41. Ohh, I really like those blogs…

43. Feed Reader

44. L I S T E N I N G P O S T S

56. … to stalk me email: [email_address] blogs: justinrlevy.com primecutsblog.com social scene twitter: twitter.com/justinlevy facebook: [email_address] linkedin: linkedin.com/in/justinlevy flickr: flickr.com/photos/justinlevy

57. Photo credits http://flickr.com/photos/danielgreene/548054663/ http://flickr.com/photos/anvilimage/3217688292/ http://flickr.com/photos/paulm/53253278/ http://flickr.com/photos/elliottng/2796053937/ http://www.flickr.com/photos/briansolis/2735401175/ http://flickr.com/photos/ian_ruotsala/73669664/ http://flickr.com/photos/ppym1/299939646/ http://flickr.com/photos/mexicanwave/2404978535/ http://flickr.com/photos/thomashawk/2681744739/ http://flickr.com/photos/sarcasmo/8983750/ http://www.flickr.com/photos/traj/305953704/