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Linkedin for business

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A presentation on how to use linkedin features to give your business a professional image.

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Linkedin for business

  1. 1. Using features for business<br />Presenter: RabiyaJilani<br />Director, Business Incubation Center<br />CEO, Lumenica LLC<br />
  2. 2. © 2009 Business Incubation Center at CBP<br />
  3. 3. 91% say consumer reviews are the #1 aid to buying decisions<br />87% trust a friends recommendation over critics review <br />Online social network users were 3 times more likely to trust their peers decisions over advertising when making purchase decisions<br />26% of search results link to user-generated content<br />© 2009 Business Incubation Center at CBP<br />
  4. 4. Advertising/Promotion <br />Opportunity to establish yourself as the expert<br />The 5 Cs of Social Media<br />Content<br />Connections<br />Community<br />Conversations<br />Constantly Changing<br />© 2009 Business Incubation Center at CBP<br />
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  6. 6. © 2009 Business Incubation Center at CBP<br />
  7. 7.
  8. 8. For more info about linkedin: <br />http://learn.linkedin.com/what-is-linkedin/<br />© 2009 Business Incubation Center at CBP<br />
  9. 9. Profiles<br />© 2009 Business Incubation Center at CBP<br />
  10. 10. © 2009 Business Incubation Center at CBP<br /><ul><li>Go to:www.linkedin.com
  11. 11. List your current and past positions
  12. 12. List Education
  13. 13. Add a profile picture (make sure its professional)
  14. 14. Add a Summary paragraph
  15. 15. Update your status</li></li></ul><li>© 2009 Business Incubation Center at CBP<br />Private Profile<br />Public Profile<br />
  16. 16. © 2009 Business Incubation Center at CBP<br />More info about profiles:<br />http://learn.linkedin.com/profiles/#<br />Specifying account privacy/settings: https://www.linkedin.com/secure/settings?trk=hb_acc<br />
  17. 17. Connecting with Others<br />© 2009 Business Incubation Center at CBP<br />
  18. 18. © 2009 Business Incubation Center at CBP<br /><ul><li>Import Contacts via outlook
  19. 19. Find Contacts via custom search
  20. 20. You can add individual email address
  21. 21. See who your contacts are connected to</li></li></ul><li>Applications<br />© 2009 Business Incubation Center at CBP<br />
  22. 22. © 2009 Business Incubation Center at CBP<br />
  23. 23. Company Profiles<br />© 2009 Business Incubation Center at CBP<br />
  24. 24. © 2009 Business Incubation Center at CBP<br />Adding a Company Profile: <br />Step 1: Go to http://www.linkedin.com/companies?didentcompy=<br />Add email address<br />Step 2: Confirm Email address<br />
  25. 25. © 2009 Business Incubation Center at CBP<br />Step 3: <br />*Company Name<br />*Email Domain(s)<br />* Website URL<br />* Description<br />* Industry<br />* # of employees<br />* Type<br />* Country<br />*Postal Code<br />
  26. 26. © 2009 Business Incubation Center at CBP<br />Company info<br />Related Companies<br />Company Description<br />Company Employees<br />Recent Promos<br />Key Stats<br />
  27. 27. Groups<br />© 2009 Business Incubation Center at CBP<br />
  28. 28. © 2009 Business Incubation Center at CBP<br />A good idea: <br />Sign up for a group <br />Listen<br />Participate <br />create<br />
  29. 29. © 2009 Business Incubation Center at CBP<br />Great Video: http://learn.linkedin.com/training_source/creategroup/Creating%20A%20Group_demo.htm<br />Click on screenshot to see video <br />
  30. 30. Events<br />© 2009 Business Incubation Center at CBP<br />
  31. 31. © 2009 Business Incubation Center at CBP<br /><ul><li>Go to: http://events.linkedin.com/
  32. 32. Fill out relevant information</li></li></ul><li>© 2009 Business Incubation Center at CBP<br /><ul><li>Add Event Category</li></li></ul><li>© 2009 Business Incubation Center at CBP<br />
  33. 33. © 2009 Business Incubation Center at CBP<br /><ul><li>Step 1: Create a personal profile</li></ul>(Make sure you COMPLETE the profile)<br /><ul><li>Step 2: Complete the Public Profile (with URL)
  34. 34. Step 3: Connect with people
  35. 35. Step 4: Explore Applications
  36. 36. Step 5: Create Company Profile
  37. 37. Step 6: Join a Group
  38. 38. Step 7: Create a group
  39. 39. Step 8: Explore Events
  40. 40. Step 9: Keep updating status (1-2 times a week)
  41. 41. Step 10: Connect, Explore, Engage Update</li></li></ul><li>© 2009 Business Incubation Center at CBP<br />Cross Promote<br />
  42. 42. © 2009 Business Incubation Center at CBP<br /><ul><li>Learn what people are saying about your brand
  43. 43. Covert customers into brand advocates
  44. 44. Encourage referrals
  45. 45. Create a buzz
  46. 46. Increase brand exposure/website traffic</li></li></ul><li>© 2009 Business Incubation Center at CBP<br />Contacting me<br />Email: rabiya@cbponline.org<br />http://www.cbponlne.org/bic/facebook<br />http://www.linkedin.com/in/rabiya<br />http://www.twitter.com/bizincubation<br />http://www.slideshare.net/rabiyaj<br />

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