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The Social Media Publishing Model for Publishers

by Joe Pulizzi on May 21, 2010

4,786 views

Presentation given by Joe Pulizzi at the Minnesota Magazine and Publishing Association. Covers 5 steps to leveraging social media and process changes to expand your online footprint as a publisher. ...

Presentation given by Joe Pulizzi at the Minnesota Magazine and Publishing Association. Covers 5 steps to leveraging social media and process changes to expand your online footprint as a publisher. Also includes other new ideas where leveraging social media tools can create new revenue opportunities.

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Ryan Hogarth, Communication Speaker, Social Media Catalyst at Ryan Hogarth - Professional Keynote and Business Speaker Very nice Joe, appreciate you putting this out there, I found it good value and added positively to my knowledge. Thanks again. 1 year ago
Are you sure you want to

Circulation – Going Social Media Kicking and Screaming Joe Pulizzi, Founder, Junta 42, A division of Z Squared Media, LLC What does audience development have to do with social media? Well, too much to answer here. Here’s the deal: Social media needs to go from something you should be doing or should be doing better to something you just do. We’ll tell you why, how, what’s next, and why Twitter isn’t really that stupid. You’ll have some fun in this session with content marketing expert Joe Pulizzi, author of Get Content Get Customers.
How does the audience solve problems? How are you marketing? 2% of attendees used direct mail to make a buying decision in the last few months. Same for yellow pages. 90% used Google or a search engine over the last few months to make a buying decision or recommendation. 75% using Facebook. 20% using Twitter
Our goal today is to be the trusted expert for our customers. That’s how we will grow our businesses.
According to a May, 2010 study from Junta42, Mprofs, BMA and ABM, these are the five leading social media sites (and the % of companies) that distribute content through these sites.
Identify where your customers are hanging out at…
Besides blogs, where are they. Get your list together and figure out the five or so communities that you are going to be super active in.
Indium takes their rock star employees and truly makes them rock stars. The majority of our content and stories are within our employees. Give them the opportunity to share. Plus, just think…it’s just you and a few or many that can spread the word.
2% of attendees used direct mail to make a buying decision in the last few months. Same for yellow pages. 90% used Google or a search engine over the last few months to make a buying decision or recommendation. 75% using Facebook. 20% using Twitter
Listen first…here are some great examples of listening…not only to gather information and research, but to truly show you are human beings. The comcast guy now has a book out.
Leveraging Tweetmeme
Don’t use Auto Directs
2% of attendees used direct mail to make a buying decision in the last few months. Same for yellow pages. 90% used Google or a search engine over the last few months to make a buying decision or recommendation. 75% using Facebook. 20% using Twitter

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amatetic 1 month ago
Jolante van Hemert, Social media research at Social Inc. 2 years ago
alexandrevermeulen 2 years ago
Meg selv at Meg selv 2 years ago
Clo Willaerts, Business Unit Manager at Sanoma Media Belgium 2 years ago
Youssef Rahoui, Entrepreneur at Madmagz.com Tags custom publishing content markeing 2 years ago
Michael Weisfeld, Senior Strategist at BusinessOnLine Tags content strategy 2 years ago
Job Folbert, consultant at iMocial - Mobile, Social, Me! Tags social media marketing corporate 2 years ago
Mustafa DURAN, Marketing Consultant at Imagine Production 2 years ago