Email Marketing, Content and You
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Joe Pulizzi's presentation at the Email Marketing Insider conference on the power of moving content marketing beyond just the email channel, and how email marketers can become the chief content officers for their companies.
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Email Marketing, Content and You
- 1. Email, Content Marketing and YOU Joe Pulizzi Executive Director, Content Marketing Institute Co-Author, Get Content Get Customers
- 2. Content Marketing About Joe Pulizzi (@juntajoe) September 6-8, 2011 joepulizzi.com/bio
- 3. … a little history
- 17. The Difference? Marketers Publishers
- 18. The Difference? Marketers Publishers
- 21. “ Content Marketing Is the Only Marketing Left” - Seth Godin
- 22. Search Engine Optimization Lead Generation Social Media STORYTELLING “ must have content”
- 23. END OF HISTORY LESSON
- 26. YOU YOU YOU Your Content is always about
- 32. Readers SIGNIFICANTLY More Likely to Spec SW
- 34. OVER 6 MILLION OPT-INS Best R&D Activity for P&G
- 35. PROCESS
- 37. CHIEF EDITOR Story/Reader Focused Not Tool Focused
- 42. Email: Engagement Ammunition Blog Email Enewsletter
Editor's Notes
- We have to focus on what would make us interesting to our customers. Clearly, not our products and services (for the most part). In order to create a magnet to attract customers and prospects to us, we have to market differently than we have in the past.
- And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
- Now, all of this should be common sense, but the majority of content we create as companies still revolves around our products and services. Just look at your events, brochures, press releases. Are you creating more interesting information or more content about you you you.
- Case in point, this spread in MyFord magazine. All the highlighted areas are where Ford mentions their brands or Ford itself. Does this look like content that someone would want to engage in?
- Ask – Does anyone know who’s site this is? HomeMadeSimple.com Most will guess Martha Stewart, Better Homes and Gardens or Meredith.
- Ask – Does anyone know who’s site this is? HomeMadeSimple.com Most will guess Martha Stewart, Better Homes and Gardens or Meredith.