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Diversify Your Marketing Mix
- 1. DIVERSIFY YOUR MARKETING MIX Insights and best practices for a robust marketing mix to use on your social channels
- 2. JESSICA NEWLAND Senior Marketing Manager Media Frenzy Global @jessicanewland7 @mediafrenzyglob
- 3. DEFINE YOUR AUDIENCE Know who you’re speaking to. • Demographics – age, gender, job roles, etc. • Behaviors – introvert/extrovert, buying cycles, thinking style, etc.
- 4. FIND THEIR OUTLETS Meet Your Audience where they are. • Social Platforms – More than 56% of online adults use more than one social media platform • Forums – Where are they having conversations? • Publications – What are they reading?
- 5. DETERMINE YOUR MESSAGE Share what your audience needs to know. • Stick to your brand – Stay true to yourself • Solve a problem – Show your audience you can help with their pain points • Add value – Give your audience a reason to follow you
- 6. DIVERSIFY YOUR CONTENT Expand your reach by stretching your content. • Repurpose – Find ways to create different types of content to fit each social channel • Don’t be afraid – User generated content can do wonders (and it’s free!) • Videos, videos and more videos – By 2017, video content will represent 74% of all internet traffic • The sky is the limit – There’s nothing that can’t be done
- 8. EDUCATIONAL • Tips • How Tos • Blog Posts • Interviews • And more!
- 9. VISUAL • Data • Quotes • Memes • GIFs • Videos • And more!
- 10. INTERACTIVE • Polls • Quizzes • Live Streaming • Q&As • And more!
- 11. TOPICAL • Holiday based gift ideas • Hijack events • Breaking news • And more!
- 12. HUMANIZING • Behind the scenes • Team activities • Emotional stories • And more!
- 13. SHOUT OUTS • Follower of the week • Partner spotlight • Leader spotlight • Follower submissions • And more!
- 14. CREATE YOUR CAMPAIGN Distribute the content across platforms in a cohesive campaign • Bite size – pull it apart into bite size pieces to get the most out of it • Hashtags – Create relevant hashtags to drive engagement • Make it visual – Use custom graphics and short videos to promote
- 15. MEASURE What content was successful? • Engagement – Which pieces received the most engagement? • Actionable – Plan future campaigns based on successes and failures
- 16. SOCIAL CONTENT BEST PRACTICES • Look past the products – Don’t be so salesy • Beware of mobile – Almost 80% of time spent on social media platforms happens on mobile • The more visual, the better – Tweets with images receive 150% more retweets than tweets without images • Tell a story – Make it easy to understand • Communication is a two-way street – react in real-time) • Stay topical – It will keep you noticable on a timeline
- 17. SOCIAL CONTENT BEST PRACTICES • Make it emotional – Appeal to your audience’s emotions to pull them in • Keep videos short – You’ll lose about 1/3 of your viewers by 30 seconds, 45% of them by 1 minute and almost 60% by 2 minutes • Stay classy – Don’t trash talk your competition • Quality over quantity – Make it mean something • Give stuff away – People LOVE free stuff, and they’ll do just about anything for it
- 18. TOOLS
- 19. FUN FACT Pizza is the most widely instagrammed food, directly ahead of steak and sushi.
- 20. Lowe’s NPR
- 21. HubSpot
- 23. WeWorks Arby’s
- 24. Always Terminus