Slides from the Space Studio Webinar - 10 Social Media Tips for Your Business We shared 10 great tips for using social media in your business marketing strategy.

4. “Building Brands Within a Well-Defined Space”

5. http://spacestud.io

9. Choose the best platform,
or platforms, for your
business

10. ● Channel your energy on the ones that will benefit
your company the most
● Start off choosing 2 or 3
● Businesses are recommended to be on LinkedIn
Choose the best platform, or platforms, for your business

11. ● Does your business depend on the visual experience
of your customers?
● Do your customers value your expertise within the
industry?
● Does your industry demand of you to be responsive
of customer concerns through customer support?
Ask Yourself These Questions:

13. ● Does your business depend on the visual experience
of your customers?
● Do your customers value your expertise within the
industry?
● Does your industry demand of you to be responsive
of customer concerns through customer support?
Ask Yourself These Questions:

15. ● Does your business depend on the visual experience
of your customers?
● Do your customers value your expertise within the
industry?
● Does your industry demand of you to be responsive
of customer concerns through customer support?
Ask Yourself These Questions:

17. Be intentional about your
target audience

18. ● Share humorous posts
● Tell meaningful stories about your brand
● Use surveys to gain thoughts from your audience
about your products and services.
Be intentional about your target audience

19. Be Consistent
Growth takes time and patience

20. ● Not posting to your social media account can make
your business look
○ Inconsistent
○ Uninteresting
○ Disconnected to what is relevant
Be consistent

21. Create a social media
content calendar

22. ● Saves you time and effort!
● Plan your posts ahead of time
● Use post scheduling on social network or social
media management tool
Create a social media content calendar

23. Post content at the right
time

25. Use Images and/or Videos

26. Be intentional about:
● Quality - Typically, higher quality videos and images
have greater potential for engaging viewers
● Video Length - Long enough to deliver a message,
but short enough not to lose viewers attention
Use Images and/or Videos

27. Be intentional about:
● Image Styles
○ Check your imagery by asking yourself:
■ “Is it easy for me to see it and read it? Does
everything flow well?”
■ Does your imagery clearly communicate
what you are trying to say?
Use Images and/or Videos

28. Create opportunity for
bonding with your
audience

30. ● Share humorous posts
● Tell meaningful stories about your brand
● Use surveys to gain thoughts from your audience
about your products and services
● Customer support
Create opportunity for bonding with your audience

31. Engage people on social
media

33. Provide positive
commentation

34. ● Put a positive twist on things
● Avoid choosing sides and keep away from
controversial matters
Provide positive commentation

35. Use social media analytics

36. ● Use analytics to see what is working and what is not
(Track the traffic caused by campaigns)
● Turn analytics into actions
Use social media analytics

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