5. Sales and Marketing are extremely
interlinked in the age of Mobile and Web
Marketing > Users on the site
Users on the site >
installs/purchase/engagement
11. How to build a great Story?
Not everyone is your customer
Understand them inside out
Understand your competitors
What is your value proposition given
your customer in face of competition?
12.
13. Do the first “x” no of sales yourself,
Face to Face
Everyone in your team needs to be
Selling all the Time
14. Early Adopters
Listen to your early adopters very very
closely
Spend all your energy on them, because
they can literally make or break your
product!
15. After you have a decent story
(that is ever evolving by the way)
20. Social Media
•Beyond no of Likes – look at engagement
•Create Content that can be shared
•Be as visual as possible
•Facebook Groups – great way to build a Community
•The best engagement happens on Friday
21. •Create relevant #
•Use TweetDeck to find relevant users
•Respond within 1 hour
•Engage in Conversations
•Share useful information wherever possible
31. Use Twitter to identify influencers – no of
followers
Check out the Klout scores
Read their blog entries/previous articles to
understand what they write: Relevance
Start Engagement: twitter, comment on blogs
33. Google Adwords
What would someone type in google to find
your startup’s website?
Start with core keyword list of 3-5
Set a daily budget (USD 5-10/day)
Use Google Keyword Planner
34. SEO
Optimize Content on your site
Content created on your blog, facebook
pages are indexed by google
Link Building
36. How to Choose the right mix?
Understand your resources and team strengths
Understand the time taken for each activity
Understand the RoI of each activity
Iterate, Iterate, Iterate
37. Broadly
In the beginning: Influencers, in app
virality gets you the initial traction
Use the other channels to constantly
engage with your users
No resources for startups in terms of people and money
You get to be creative
Step 1
At parties, anyone you meet, conferences, etc.
Use these tools to start generating hype even before you launch the product and gather your early adopters
Follow relevant topics and answer questions relevant to your startup
But very powerful
The video went viral and also got Dropbox into YC
Use the blog to help your customers
The content of the blog can be optimized for SEO and people can go to your site from within the blog
Great way to reach out to a large no of people
They can be any of your customers, opinion leaders such as Robert Scoble, Bloggers in your industry, journalists such as people for TechCrunch journalists for magazines relevant to your business
For example ask your customers to put up a link to your site, get listed in directories
As you can see this is a lot of stuff for marketing that you can do but again limited resources
