Demand Generation through Consistent Content Marketing
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Webinar slides from the Junta42/DemandGen Report presentation on developing a demand generation program through consistent content creation. Includes focus on developing content that is not about you or your products, how to find the "secret sauce" that positions you as a trusted solutions provider, and more.
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Demand Generation through Consistent Content Marketing
- 1. You are a Publisher! Consistent Content as Demand Generation Joe Pulizzi Co-Author, Get Content Get Customers Founder, Junta42
- 4. How Most of Your Content is Developed
- 9. Forrester Research They are not looking for you…
- 16. Your Knowledge Their Needs
- 18. Content that makes you interesting
- 19. Content Marketing 1.0 Website Blog Community Video Channel Articles
- 20. Website Blog Community Video Channel Articles
- 22. Content 2.0 Website Blog Community Video Channel Articles
- 23. Content 2.0 Website Blog Community Video Channel Articles
- 26. Lower Your Cost / Lead www.HubSpot.com /ROI
- 27. A Content Case Study
- 33. Launched October 2, 2009
- 36. News Release
- 38. What if…Everything about Your Niche
- 40. What if…a helpful Video Series
- 41. What if…a Twitter Tips Channel
- 42. What if…a Weekly Educational Update
- 43. Slideshare – Your Preso on Steroids
- 44. What if…Easy-to-use Free Web App
- 45. What if…a Blog Your Customers Relied On
- 46. What if…a helpful Video Series
- 47. What if…The Helpful Listener - Tweetdeck
- 50. Questions? Joe Pulizzi [email_address] (216) 941-5842 Site: www.junta42.com About Joe: www.joepulizzi.com Blog: blog.junta42.com Book Site: www.getcontentgetcustomers.com Ways to Connect: LinkedIn: Joe Pulizzi Facebook: juntajoe Twitter: juntajoe
Editor's Notes
- Over 90% of consumers use the internet as part of their decision-making process. If you are not there, you may get left out of the buying process.
- Over 90% of consumers use the internet as part of their decision-making process. If you are not there, you may get left out of the buying process.
- Like it or not, we are all publishers. Just look at the ways we are going to market. Looks a lot like publishing, right?
- And that’s why I believe that content marketing needs to be the core of your marketing program, which will be the engine of your entire marketing program. Content marketing is the art of understanding what your customers need to know and delivering it to them in a compelling way. Instead of focusing on your product or service and selling them, you devote resources to creating information that your customers and prospects need. Discuss Terms for a minute
- Like it or not, we are all publishers. Just look at the ways we are going to market. Looks a lot like publishing, right?
- So, what do you have to do? Ask this question before, during and after the content creation process. "How can our business help their business be more successful?" While the “Strategic” component of your content relates directly to your business, the “Behavioral,” “Essential,” and “Targeted” components are all about your reader. Place your B.E.T.s Demographics : What generation are they a part of? How comfortable are they with technology? How are they used to getting information? What are their trust issues? Psychographics : Are they in a logical or emotional frame of mind? How much information do they need? What calls to action will spur interest? How immediate is their need? Their Story : Why are they coming to your at this particular time? What’s their motivation? What problem are they trying to solve? What pain are they trying to erradicate? Are they new or returning visitors? Your Offering : How will you guide them toward solving their problem?
- Anything you create needs to have the possibility of spreading. Have you ever seen people spread around a print ad, or an online display ad? Probably not. Create information that people talk about.