Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Making the most of business blogging

707 views

Published on

Presentation to the Huntingdonshire Business Network.

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Making the most of business blogging

  1. 1. Making the Most of Business Blogging Gareth Howell Business Continuity UK
  2. 2. Disclaimer I am not a social media expert I use social media marketing quite a lot in my business, but the following are my personal, uninformed, views on this subject.
  3. 3. Assumptions <ul><li>You know what a blog is
  4. 4. You know the mechanics of how to blog </li></ul>
  5. 5. What we will cover <ul><li>Why you should be blogging for your business
  6. 6. How to approach business blogging for maximum effect
  7. 7. Anything else? </li></ul>
  8. 8. Why should I Blog? <ul><li>To improve visibility of yourself and your business </li><ul><li>help people get to know you
  9. 9. demonstrate competence
  10. 10. build trust and reliance </li></ul><li>To generate leads </li><ul><li>and engage with potential clients </li></ul></ul>
  11. 11. How to make the most out of Business Blogging <ul><li>Choose appropriate topics
  12. 12. Improve your exposure
  13. 13. Encourage engagement </li></ul>
  14. 14. Choose appropriate topics - 1 <ul><li>Demonstrate your competence </li><ul><li>Tell people about what you do
  15. 15. Tell people how you do it
  16. 16. Expose your product/service knowledge
  17. 17. Provide in depth explanations
  18. 18. Use anecdotes </li></ul></ul>
  19. 19. Choose appropriate topics - 2 <ul><li>Build people's trust in you </li><ul><li>Use case studies </li></ul><li>Expose yourself! </li><ul><li>Tell people why you do what you do </li></ul></ul>
  20. 20. Choose appropriate topics - 3 <ul><li>Build reliance on you </li><ul><li>Become a trusted source of information </li></ul></ul>
  21. 21. Know Your Customer <ul><li>Understand their needs
  22. 22. Speak their language
  23. 23. View things from their perspective
  24. 24. Use anecdotes that click with them </li></ul>
  25. 25. Improve your exposure <ul><li>SEO </li><ul><li>Produce good quality content
  26. 26. Post regularly </li><ul><li>not necessarily often </li></ul><li>Produce keyword rich content
  27. 27. Include a picture
  28. 28. Use headings </li></ul></ul>
  29. 29. _
  30. 30. Further Promotion <ul><li>Use Twitter
  31. 31. Use LinkedIn </li><ul><li>if it's appropriate </li></ul><li>Consider creating a Facebook page </li><ul><li>again, if it's appropriate </li></ul></ul>
  32. 32. Encourage readers to engage with you <ul><li>creating comments
  33. 33. subscribing to receive the blog by email
  34. 34. Share content on other media
  35. 35. Liking your posts on Facebook </li></ul>
  36. 36. What we have covered <ul><li>Why you should be blogging for your business
  37. 37. How to approach business blogging for maximum effect </li></ul>
  38. 38. Questions?

×