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Making the most of business blogging


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Presentation to the Huntingdonshire Business Network.

Published in: Business, Technology
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Making the most of business blogging

  1. 1. Making the Most of Business Blogging Gareth Howell Business Continuity UK
  2. 2. Disclaimer I am not a social media expert I use social media marketing quite a lot in my business, but the following are my personal, uninformed, views on this subject.
  3. 3. Assumptions <ul><li>You know what a blog is
  4. 4. You know the mechanics of how to blog </li></ul>
  5. 5. What we will cover <ul><li>Why you should be blogging for your business
  6. 6. How to approach business blogging for maximum effect
  7. 7. Anything else? </li></ul>
  8. 8. Why should I Blog? <ul><li>To improve visibility of yourself and your business </li><ul><li>help people get to know you
  9. 9. demonstrate competence
  10. 10. build trust and reliance </li></ul><li>To generate leads </li><ul><li>and engage with potential clients </li></ul></ul>
  11. 11. How to make the most out of Business Blogging <ul><li>Choose appropriate topics
  12. 12. Improve your exposure
  13. 13. Encourage engagement </li></ul>
  14. 14. Choose appropriate topics - 1 <ul><li>Demonstrate your competence </li><ul><li>Tell people about what you do
  15. 15. Tell people how you do it
  16. 16. Expose your product/service knowledge
  17. 17. Provide in depth explanations
  18. 18. Use anecdotes </li></ul></ul>
  19. 19. Choose appropriate topics - 2 <ul><li>Build people's trust in you </li><ul><li>Use case studies </li></ul><li>Expose yourself! </li><ul><li>Tell people why you do what you do </li></ul></ul>
  20. 20. Choose appropriate topics - 3 <ul><li>Build reliance on you </li><ul><li>Become a trusted source of information </li></ul></ul>
  21. 21. Know Your Customer <ul><li>Understand their needs
  22. 22. Speak their language
  23. 23. View things from their perspective
  24. 24. Use anecdotes that click with them </li></ul>
  25. 25. Improve your exposure <ul><li>SEO </li><ul><li>Produce good quality content
  26. 26. Post regularly </li><ul><li>not necessarily often </li></ul><li>Produce keyword rich content
  27. 27. Include a picture
  28. 28. Use headings </li></ul></ul>
  29. 29. _
  30. 30. Further Promotion <ul><li>Use Twitter
  31. 31. Use LinkedIn </li><ul><li>if it's appropriate </li></ul><li>Consider creating a Facebook page </li><ul><li>again, if it's appropriate </li></ul></ul>
  32. 32. Encourage readers to engage with you <ul><li>creating comments
  33. 33. subscribing to receive the blog by email
  34. 34. Share content on other media
  35. 35. Liking your posts on Facebook </li></ul>
  36. 36. What we have covered <ul><li>Why you should be blogging for your business
  37. 37. How to approach business blogging for maximum effect </li></ul>
  38. 38. Questions?