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Why Do You Blog Saptarshi Roy Chaudhury http://seo-kolkata.blogspot.com Email:saptarshi.rc@gmail.com Mobile: +91 9963111179
Objectives <ul><li>Make Money  </li></ul><ul><li>Build Brands </li></ul><ul><li>Knowledge Management  </li></ul><ul><li>Co...
How The Objectives Relate Make Money Branding Service Ads Affiliate Prog. Misc. Products Knowledge Mgmt. Corporate Bloggin...
5 Types of Corporate Blogs <ul><li>Employee blog  </li></ul><ul><ul><li>Participant in Conversation </li></ul></ul><ul><ul...
Corporate Blogs – Various Types Taken from (23) Deutsche Bank Research.  Blogs:  The new magic formula for corporate commu...
A  Prerequisite <ul><li>To be successful with any of the objectives you must meet one criteria –  </li></ul>TRAFFIC !! YOU...
How to get traffic? Content Syndication SEO Social Media
And if you are rich … <ul><li>Paid Search Advertisement  </li></ul><ul><ul><li>Adwords, Yahoo Sponsored Search etc </li></...
How to be rich? <ul><li>Sell Advertisement </li></ul><ul><ul><li>Adsense, banner ads, links sales etc </li></ul></ul><ul><...
Shoot Your Questions
http://seo-kolkata.blogspot.com Saptarshi Roy Chaudhury Email:saptarshi.rc@gmail.com Mobile: +91 9963111179 Thank You !
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Why Do You Blog

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This presentation covers objectives of blogging, how to get traffic to blogs and how to make money from blogs. This was presented at Kolkata Bloggers Meet 2009, on 8th August, 2009.

Published in: Business, Technology

Why Do You Blog

  1. 1. Why Do You Blog Saptarshi Roy Chaudhury http://seo-kolkata.blogspot.com Email:saptarshi.rc@gmail.com Mobile: +91 9963111179
  2. 2. Objectives <ul><li>Make Money </li></ul><ul><li>Build Brands </li></ul><ul><li>Knowledge Management </li></ul><ul><li>Corporate Blogging </li></ul><ul><li>Passion </li></ul>
  3. 3. How The Objectives Relate Make Money Branding Service Ads Affiliate Prog. Misc. Products Knowledge Mgmt. Corporate Blogging Blogging for Passion
  4. 4. 5 Types of Corporate Blogs <ul><li>Employee blog </li></ul><ul><ul><li>Participant in Conversation </li></ul></ul><ul><ul><li>Varies in content & format – either independent or company sponsored </li></ul></ul><ul><li>2. Group blog </li></ul><ul><ul><li>Closed Blog </li></ul></ul><ul><ul><li>Focuses on specific topic-hosted by company on specific project </li></ul></ul><ul><li>3. Executive blog </li></ul><ul><ul><li>Participant in Conversation </li></ul></ul><ul><ul><li>CEO </li></ul></ul><ul><li>4. Promotional blog </li></ul><ul><ul><li>Participant in Conversation </li></ul></ul><ul><ul><li>Promotes products & services </li></ul></ul><ul><li>5. Newsletter blog </li></ul><ul><ul><li>Conduit of information </li></ul></ul><ul><ul><li>Covers company news </li></ul></ul>Adapted from (42) Lee, Sang., et. all. Corporate blogging strategies of the Fortune 500 companies. 2008.
  5. 5. Corporate Blogs – Various Types Taken from (23) Deutsche Bank Research. Blogs: The new magic formula for corporate communications. 2005.
  6. 6. A Prerequisite <ul><li>To be successful with any of the objectives you must meet one criteria – </li></ul>TRAFFIC !! YOUR BLOG MUST HAVE READERS!
  7. 7. How to get traffic? Content Syndication SEO Social Media
  8. 8. And if you are rich … <ul><li>Paid Search Advertisement </li></ul><ul><ul><li>Adwords, Yahoo Sponsored Search etc </li></ul></ul><ul><li>Distribute Freebies </li></ul><ul><ul><li>WP themes, Wallpapers, widgets etc </li></ul></ul><ul><li>Paid Post, Blog Reviews etc </li></ul><ul><li>Media Buys </li></ul>
  9. 9. How to be rich? <ul><li>Sell Advertisement </li></ul><ul><ul><li>Adsense, banner ads, links sales etc </li></ul></ul><ul><li>Paid Posts </li></ul><ul><ul><li>Product reviews, promotional posts, paid interviews </li></ul></ul><ul><li>Affiliate Programs </li></ul><ul><li>Sell Products </li></ul><ul><li>Donations </li></ul><ul><li>Indirect Incomes </li></ul>
  10. 10. Shoot Your Questions
  11. 11. http://seo-kolkata.blogspot.com Saptarshi Roy Chaudhury Email:saptarshi.rc@gmail.com Mobile: +91 9963111179 Thank You !

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