Stop Talking about Yourself! Marketing is Now Publishing (and what to do about it) Joe Pulizzi Co-Author,  Get Content Get...
Hi! I’m Joe Pulizzi (@juntajoe) <ul><li>Evangelist, speaker, author for content marketing – why marketers need to be publi...
Let’s Start Off with Some Questions
This presentation is NOT about… <ul><li>CMS Systems </li></ul><ul><li>Proper Programming Languages </li></ul><ul><li>Inter...
How Most Web Content is Developed
 
<ul><li>Who Cares? </li></ul>
Forrester Research
What this is all about… <ul><li>To Attract and Retain Customers: Deliver valuable, relevant and compelling content to your...
How to Create Engagement/Community <ul><li>Give your customers relevant, compelling information or </li></ul><ul><li>Give ...
You are the Publisher!
It’s all about…
 
The Big Shift <ul><li>Then… </li></ul><ul><li>A provider of XYZ products and services </li></ul>
The Big Shift <ul><li>Now… </li></ul><ul><li>The trusted, expert resource for something relevant to your customers (and yo...
 
 
 
It’s Not about You! <ul><li>Provide relevant content that gives solutions to some of the toughest problems customers are f...
Your Ideas Spread! <ul><li>Position yourself as the trusted solutions provider for your industry and help people spread th...
10+ Media Channels You Can Leverage Now
The Online Media Site
The Online Media Site
 
 
An Educational Enewsletter
slideshare Channel
The Free Web App
Twitter Tips Channel
The Facebook Movement
Raid Traditional Media
The Mobile Helper
Digital Magazine Versions from Gen. Mills
The Video Microsite
Yes, the Blog
Free Stuff <ul><li>Get this presentation at  slideshare.net/juntajoe </li></ul><ul><li>Learn how to create your own conten...
Questions? Joe Pulizzi [email_address] (216) 941-5842 Site: www.junta42.com Blog: blog.junta42.com Book Site: www.getconte...
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Please Stop Talking about Yourself - Joe Pulizzi Web Content 2009

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Presentation from 2009 Web Content conference in Chicago from Joe Pulizzi. Covers the importance of developing first rate content and gives 10+ ideas for developing media channels using online and social media

Please Stop Talking about Yourself - Joe Pulizzi Web Content 2009

  1. Stop Talking about Yourself! Marketing is Now Publishing (and what to do about it) Joe Pulizzi Co-Author, Get Content Get Customers Founder, Junta42
  2. Hi! I’m Joe Pulizzi (@juntajoe) <ul><li>Evangelist, speaker, author for content marketing – why marketers need to be publishers. </li></ul><ul><li>Founder and Chief Content Officer for Junta42 </li></ul><ul><li>Co-author of Get Content Get Customers (McGraw-Hill) </li></ul><ul><li>Former Vice President at Penton Media, Inc., North America’s largest independent b-to-b media company </li></ul>
  3. Let’s Start Off with Some Questions
  4. This presentation is NOT about… <ul><li>CMS Systems </li></ul><ul><li>Proper Programming Languages </li></ul><ul><li>Internal Content Processes </li></ul><ul><li>Conversion Pages </li></ul><ul><li>Or anything at all Technical in Nature </li></ul>
  5. How Most Web Content is Developed
  6.  
  7. <ul><li>Who Cares? </li></ul>
  8. Forrester Research
  9. What this is all about… <ul><li>To Attract and Retain Customers: Deliver valuable, relevant and compelling content to your customers on a consistent basis. </li></ul>
  10. How to Create Engagement/Community <ul><li>Give your customers relevant, compelling information or </li></ul><ul><li>Give them a good time… </li></ul>
  11. You are the Publisher!
  12. It’s all about…
  13.  
  14. The Big Shift <ul><li>Then… </li></ul><ul><li>A provider of XYZ products and services </li></ul>
  15. The Big Shift <ul><li>Now… </li></ul><ul><li>The trusted, expert resource for something relevant to your customers (and your business)! </li></ul>
  16.  
  17.  
  18.  
  19. It’s Not about You! <ul><li>Provide relevant content that gives solutions to some of the toughest problems customers are facing. </li></ul><ul><li>(and leave out the sales pitch!) </li></ul>
  20. Your Ideas Spread! <ul><li>Position yourself as the trusted solutions provider for your industry and help people spread the word! </li></ul>
  21. 10+ Media Channels You Can Leverage Now
  22. The Online Media Site
  23. The Online Media Site
  24.  
  25.  
  26. An Educational Enewsletter
  27. slideshare Channel
  28. The Free Web App
  29. Twitter Tips Channel
  30. The Facebook Movement
  31. Raid Traditional Media
  32. The Mobile Helper
  33. Digital Magazine Versions from Gen. Mills
  34. The Video Microsite
  35. Yes, the Blog
  36. Free Stuff <ul><li>Get this presentation at slideshare.net/juntajoe </li></ul><ul><li>Learn how to create your own content marketing strategy www.junta42.com/free-white-paper/ </li></ul>
  37. Questions? Joe Pulizzi [email_address] (216) 941-5842 Site: www.junta42.com Blog: blog.junta42.com Book Site: www.getcontentgetcustomers.com Ways to Connect: LinkedIn: Joe Pulizzi Facebook: juntajoe Twitter: juntajoe

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