Making mobile work

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  • Session description: Mobile is on the rise - many students have the devices, and they want the services to match. With Blackboard Mobile Central, you can create a 'one stop shop' for your students, providing all the learning and support information they need in the palm of their hands. In this session, participants will find out what's possible with Blackboard Mobile Central, as well as getting guidance from an institution's perspective on how to make it a reality.
  • My job is to find useful technologies, and support staff and students using it. I am not a salesperson.
  • Practical advice on:Why mobile? Building a case What it can do (use cases)How to make it happenReview objectives after each
  • Why are you here?One reason why mobile is important for your institution?
  • Research - plan – build – test – release
  • Research - plan – build – test – release
  • In groups (staff / student / prospective), what information would you want on your mobile?Northampton results:StaffRated Useful/Very usefulDirectory79%Library75%NILE75%StudentsRated Useful/Very usefulNILE85%Timetables84%Library77%
  • Dedicated mobile development company (show timeline of OS changes)
  • Why Blackboard? (apart from VLE integration, clarify distinction between mobile learn and mobile central)http://www.blackboard.com/Platforms/Mobile/Products/Mobile-Central/Features.aspx
  • Feel free to download these as we’re talkingLive demos / screenshots
  • Demaray Hall 359
  • Feel free to download these as we’re talkingLive demos / screenshots
  • Research - plan – build – test – release
  • Implementation guideData feeds (static / web services)show JIRA?!Testing: different devices, mention user group
  • Research - plan – build – test – release
  • show JIRA?!Testing: different devices, mention user group
  • Research - plan – build – test – release
  • show JIRA?!Testing: different devices, mention user group
  • show JIRA?!Testing: different devices, mention user group
  • Lessons from Npton’s experience
  • Julie Usher Learning TechnologyUniversity of Northampton Boughton Green RoadNorthampton NN2 7ALUK Phone: +44 (0)1604 892558Skype: jules_u1Twitter: @LearnTechUoNWeb: northampton.ac.uk/learntech  

Transcript

  • 1. Making Mobile Work for You Julie Usher
  • 2. Julie UsherLearning TechnologistUniversity of NorthamptonMALT Project leaderCo-facilitator of UK & Ireland Mobile User Group
  • 3. In this workshop, participants will...• Identify aims and objectives for their mobile project• Consider the evidence required to build a case for Mobile• Develop understanding of the Blackboard Mobile product• Discover how the Blackboard Mobile development team works with clients• Review the options available for encouraging engagement with Mobile• Consider how to measure the impact of your mobile project
  • 4. Why mobile?• Identify the drivers for your own institution
  • 5. The path to mobile successResearch Plan Build Evaluate Test Release
  • 6. The path to mobile successResearch Plan Build Evaluate Test Release
  • 7. Research: Why mobile?Driver: Learning and Teaching opportunities New Learning New Technology Personalised Personal Learner centred User centred Situated Mobile Collaborative Networked Ubiquitous Ubiquitous Lifelong Durable Source: Sharples, M., J. Taylor, & G. Vavoula (2007). “A Theory of Learning for the Mobile Age”. In K. Littleton & P. Light (Eds.), The Sage Handbook of E-Learning Research (pp. 221-247). London: Sage, p224
  • 8. Research: Why mobile?Driver: Marketing to prospective studentsWhat % of our market owns a smartphone? Global sales: 149m units in Q4 20111 50.3% of the UK population, as of Feb 20122 71% of 16-24 yr olds in the UK use the web from their mobile3 1Source: Gartner Inc 2Source:Kantar Worldpanel ComTech 3Source: Office of National Statistics
  • 9. Research: Why mobile?Driver: Marketing to prospective studentsAre students using apps to research universitychoices?• 7,500 downloads of the UCAS Connect app (August 2011)
  • 10. Research: Why mobile?Driver: Marketing to prospective studentsHow many other HEIs have an app?
  • 11. Research: Why mobile?Driver: Demand from current studentsHow many of your students and staff havesmartphones, and what kind?- 53% staff, 67% students- 45% iOS, 33% Android, 16% BlackberryWhat services do they need to access?
  • 12. Plan: What can mobile do for me?• What information or services would your current students, prospective students and staff want to have on their mobile devices?
  • 13. Plan: Choose a supplier• In-house or external? Major updates to Apple and Android Mobile OS, Jan 2010 – Mar 2012 Add in Blackberry and Mobile Web versions to this…
  • 14. Blackboard Mobile Centralhttp://www.blackboard.com/Platforms/Mobile/Products/Mobile-Central/Features.aspx
  • 15. Blackboard Mobile Central
  • 16. Examples and use caseshttp://m.northampton.ac.uk iPhone app Android appYou are a prospective student, consideringapplying for a fashion degree at Northampton. Youwant to find out what the standard is like.When and where is the Graduate Fashion Showbeing held this year?
  • 17. Examples and use caseshttp://mobile.spu.edu iPhone app Android appYou are delivering a guest lecture on theundergraduate level Communicationcourse, module COM 1321. Your lecture is onFriday at 11.Which room are you teaching in?
  • 18. Examples and use caseshttp://m.vcu.edu/ iPhone app Android appYou’re a student arranging to meet up with friends.What’s happening at your favourite eatery (Market810) next Monday night?
  • 19. Examples and use caseshttp://m.northampton.ac.uk iPhone app Android appYou’re a member of admin staff, trying to find sometracking information on a student’s activity inBlackboard. You don’t use Blackboard often andcould use some help.What’s the phone number of your friendly localLearning Technologist?
  • 20. Customising Mobile CentralNot quite the tools you wanted? Add your ownlinks:• Admissions at Northern Arizona University• Lab finder at Clemson Universityor use the SDK to build you own:• Photo sharing at Loyola Marymount University• Medical apps at The Medical College of Georgia
  • 21. Plan: Who needs to be involved? CIS (Timetabling) Marketing Course info Mobile web page Jpg files Flickr YoutubeWeb Library Staff directoryteam Systems Talis integration Events listings LearnTech News feeds Blackboard Learn
  • 22. The path to mobile successResearch Plan Build Evaluate Test Release
  • 23. Building the app• Supplying the data• Communicating with the development team: http://jira.medu.com• Testing builds of the app
  • 24. The path to mobile successResearch Plan Build Evaluate Test Release
  • 25. Release and promotionVisit the Blackboard Mobile Central Marketing Resource Center for ideas, examples, templates and more!
  • 26. The path to mobile successResearch Plan Build Evaluate Test Release
  • 27. Evaluation: qualitative dataGet as much feedback from users as you can• Twitter (create a hashtag, e.g. #iNorthampton)• Facebook• Email (create an address for suggestions)• Blog• Spot surveys• Focus groups• Pilots
  • 28. Evaluation: quantitative dataMobile Central Analytics portal
  • 29. Quick re-cap• Identify aims and objectives for their mobile project• Consider the evidence required to build a case for Mobile• Develop understanding of the Blackboard Mobile product• Discover how the Blackboard Mobile development team works with clients• Review the options available for encouraging engagement with Mobile• Consider how to measure the impact of your mobile project
  • 30. Questions / comments?
  • 31. Contact detailsJulie UsherLearning TechnologyUniversity of NorthamptonEmail: julie.usher@northampton.ac.ukTwitter: @jules_uWeb: northampton.ac.uk/learntech