Planning an mLearningProjectJudy BrownWeek 2 mobiMOOC(9-15 April)11 April 2011
Let’s DiscussDefinitionsPlanningQuestionsOpportunitiesResources2
HardwareIt’s not about devices, but capabilitiesIt’s about the experience—not the technology3
Define MobileWearable or Combination (e-book reader/USB Drive)Player(Audio/Video)Game DeviceNetbook/ Micro PCUMPC/MIDTablet PC/iPadHandheld/ PDA  LaptopCell Phone4
Mobile LifeAvailablePersonalConnectedUbiquitous5
Mobile Stats5.2 billion subscribers
> 625M access Internet
only through mobile
3x all Internet 2000
> 1/3 have 2 accounts
225M have 3 accounts
Look at device 6-1/2 min
4.2B use text messaging
> 1/2 shipped next year
smartphone6
Morgan Stanley7
8
9
10
Growth11
MobileHas 8 Unique BenefitsMobile is first personal mass mediumPermanently ConnectedAlways CarriedBuilt-in Payment ChannelAvailable at Creative ImpulseHas Most Accurate Audience InfoCaptures Social Context of ConsumptionEnables Augmented Reality12Source: TomiAhonen book 
Mobile as 7th of the Mass Media, 2008
Project Tomorrow Speak UpApril 2011http://www.tomorrow.org/speakup/13
ADL Mobile Learning DefinitionADL defines mobile learning as the use of handheld or wearable computing devices to provide access to learning content and information resources.14
From Twitter Just This Week15
Recent Tweets16
Think Outside the Course17
Types of Mobile LearningCredit: OnPointhttp://mlearning.com/18
Five Moments of Learning NeedsWhen learning for the first time
When wanting to learn more
When trying to remember
When things change
When something goes wrongDr. Conrad Gottfredson19
Seymour Papert, MIT"You can't teach people everything they need to know. The best you can do is position them where they can find what they need to know when they need to know it."20
Army Learning Concepts 2015Mobile computing as a game-changer:“Memorizing is less important than referencing information so perishable knowledge (such as infrequently used procedural information) should not be taught in the schoolhouse, but instead converted to applications.” (p.22)21
ObjectivesWhy?What?Goals?22
Audience and StakeholdersWho?Stakeholders?Stakeholders needs?Survey23
Ball State University Research99.8 percent of students have a cell phoneNearly nine in 10 students with smart phones access the Internet97% of students send/receive text message; 30% e-mail; 25% IM97% smart phone owners take and send photographs; 87% take and send video24
ForcesInternalUsage?ChangeSupport?ExternalIndustryFuture25
Instructional StrategiesIs this for formal learning programs, informal learning or performance support?Interactivity?Content ownership?26
ImplementationWho create? Convert?Content creation tools?What standards?What devices?Tracking?27
TechnicalWhere?Distribution?Network?28
EvaluationEffective?How assess learning?Reports?Test groupMobile Learning (m-learning): Current Research and Assessment Methods [Schreyer Institute Research Kit for mobile learning - PDF] - http://www.psu.edu/dept/site/Mobile_learning.pdfThe Schreyer Institute for Teaching ExcellenceThe Pennsylvania State University29
ChallengesFundingEquipment & chargesSustainmentSecurity30
OpportunitiesSpecific initiative?Repurpose contentAdditional audience?CapabilitiesResearch31
Explore Capabilities32
text4baby.orgFree mobile information servicePromote maternal and child healthTexting BABY (or BEBE for Spanish) to 511411Free SMS text messages each week, timed to their due date or baby’s date of birthGovernment, corporations, academic institutions, professional associations, tribal agencies and non-profit organizations33
Text4baby | Message Content Health Care Access
 Immunization

Mobimooc Week 2 - Planning mLearning

Editor's Notes

  • #3 Definitions and follow up from last weekGood project planning
  • #5 Agree?Always carried/availableConnected (not always)Charge lasts day
  • #6 AVAILABLE - Within arm’s reach 80% timePERSONAL – Seldom sharedWHAT DOES THIS MEAN FOR LEARNING?Horizon Report – “People expect to be able to work, learn, and study whenever and wherever they want.”In posts last week, John Traxler commented: “Mobile devices increasingly allow users to generate, share and discuss ideas, images, interpretations and information, specific to them, their locations and their own physical and virtual communities, in effect to determine and manage their own learning and knowledge. – Week 5Honored to serve as a judge for the Global Mobile Learning Awards in February in BarcelonsFor those in the corporate training and development world there is an interesting article in the current edition by Lisa Bodell entitled “A Micro Module A Day” in which she predicts that training will be continuous like checking email or taking a lunch break – a basic part of everyone’s workday.”
  • #7 More mobile devices than toothbrushesAverage looks at device 150 times per day
  • #8 Mary MeekerOther stat site
  • #9 Ambient Insight defines Mobile Learning as knowledge transfer events, content, tools, and applications accessed on handheld computing devices.
  • #12 Unlike anything we have seen before.No more why, but what? And how?
  • #13 All really except 4
  • #14 294,399 Students | 42,267 Parents37,720 Teachers/Librarians | 4,969 Administrators/Tech Leaders Students Want: BYOD (Bring Your Own Device)The annual survey found that 67 percent of parents said they would purchase a mobile device for their child to use for schoolwork if the school allowed it, and 61 percent said they liked the idea of students using mobile devices to access online textbooks.
  • #15 Not necessarily about mobile, but availibility/access – could be in classroom
  • #16 I especially like John Seely Brown’s name as curiosity amplifiers,We are becoming a mobile society with access to everything all the time. Education had been lagging.
  • #18 Think DifferentlyBottom line is that mobile needs to be an integral part of technology infrastructure/environment
  • #19 Content – language and culture, medical, behavioral changeIn addition to language learning, professional development and continuing education (CE)
  • #20 POLL – appropriateDiscussion
  • #21 ReachbackPerformance support / job aidStudy aid
  • #22 ChangeScrap learning?Grainne Hamilton had a great post last week on memorization
  • #23 Why do you want to implement a mobile learning project?Depends upon your sector
  • #25 Institute for Mobile Media Research
Mobile devices are enabling a new mobile lifestyle. No personal communication technology has influenced our lives and culture as quickly. And we are just beginning to understand the opportunities and challenges these untethered devices bring.1st time smartphones > feature phones53% now vs. 27% Feb. 09Campus Computing Casey Green – 86.5% IT believe ebook content important source for instructional resources in 5 years
  • #27 TIP project12 modules by experts using different toolsDon’t underestimate the power of engagement – Unexpected ACU typography
  • #28 App or HTML5Blackboard or MoodleePub?
  • #29 Market to users?AccessUpdate?
  • #30 How will you evaluate your effectiveness?How will you assess learning?What reports will be generated and for whom?Do you have a core group available for testing and evaluation?
  • #31 Budget – fundingTimingPoliciesWhat do you need to get the project done?
  • #34 Discussion in chat last week135,000 -> 1 millionBonnie Johnson had an interesting post about sending text messages in a paper based distance learning course
  • #36 One of most exciting opportunities to meMicro LearningContinuousIV dripSnack learning
  • #39 Merrill Lynch – same devices, but had 154 variations between models and carriers
  • #40 small
  • #41 QR Codes discussionGoogle Goggles mentioned in post