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#305 Successful Strategies for
 Mobile Course Conversions:
Lessons from the Field (Part 1)
            21 June 2011
    Judy Brown and Jason Haag
ADL Mobile Team Focus




                        2
Let’s Look At...

•   Problem
•   Conversion
•   Lessons Learned
•   Vendor Solutions
•   Next Steps
•   Discussion



                        3
What is TIP?

• Trafficking in Persons (TIP) is a general
  awareness course mandated by DoD
  Instruction 2200.01 Combating Trafficking in
  Persons
     • Commercial sex trade industry
     • Labor trafficking
• DoD is committed to curtailing the demand
  for victims of human trafficking.
     • Chargeable offense for service members under
       Article 134 of the Uniform Code of Military Justice



                                                             4
Background

•   Online e-learning course since 2005
•   Mandatory for ALL DoD
•   ~60% completion
•   Online course created by Academic
    ADL Co-Lab




                                          5
Desktop Online Version

• HTML and Flash
• Intro plus 6
  modules
• Pre-test
• Check your
  knowledge
• Post-test
• Glossary
• Resource links
• SCORM®


                              6
Mobile TIP Decisions

• Platform(s) supported - detection
• Overall UI
• Template design
• Screen content size
• Progressive enhancement
• Graphics (size and learning value)
• Interactions and animations
• Tests and quizzes
• Time per module



                                       7
Process




          8
Tools Used

•   HTML editor
•   Graphics editor
•   jQuery Mobile Framework
•   Books
    – “Programming the Mobile Web”,
      Maximiliano Firtman
    – “Mobile Design and Development”, Brian
      Fling
    – “HTML5: Up and Running”, Mark Pilgrim
                                               9
Phase I

• Phase I Conversion: 30-40 hour effort
• Video can be played or downloaded
  on any mobile device
• Can also run as Mobile Web App
  (iPhone)
• Content renders consistently on all
  mobile devices

    http://tip.adlnet.mobi/menu.html
                                       10
Results




          11
Lessons Learned

•   Progressive enhancement is a best practice necessary to
    support low end mobile devices
•   Each device and browser-specific interfaces presents challenges for
    providing a consistent experience
•   Device and browser detection is necessary for addressing device
    specific interface features and browsers (e.g. Add to Home Screen
    on iPhone)
•   Full screen mode (hide address bar) is consistently supported on
    most devices
•   Some device & browser default settings must be configured
•   Device detection is necessary for delivering video
•   .png should be your preferred format (not .gif)
•   Flash animations are not supported so alternative slides shows
    were created using static images

                                                                       12
Module 1 TIP Initiative

To see additional possibilities, ADL
worked with vendors who used their
tools to develop Module 1 prototype
• Achieve Labs Inc.           •   D2 TEAM-Sim
• eXact learning solutions    •   Questionmark
  N.A. Inc.                   •   Problem Solutions
• Intuition Publishing Inc.   •   MentorMate iQpakk
• OnPoint Digital             •   ReadyGo
• OutStart                    •   Rapid Intake
• Trivantis                   •   Desire2Learn
                                                      13
Issues to Address

•   Slide shows
•   Animated bullets
•   Videos
•   Other animations




                         14
Slide Shows




              15
Info plus Captions




                     16
Slide Shows - Captions




                         17
Slide Shows




Trivantis     LearnCast   eXact mobile

                                         18
Slide Shows (cont.)




OnPoint CellCast
                      Rapid Intake
                                     19
Slide Shows (cont.)




Desire2Learn   ReadyGo   OutStart

                                    20
Animated Bullets




                   21
Stories




          22
D2 TEAM-Sim




              23
Videos




         24
Video Solutions




ADL   LearnCast   Trivantis   Desire2Learn

                                             25
Video Solutions (cont.)




ReadyGo
          Rapid Intake     MentorMate
                                        26
Animations




             27
Animations (from Intro)




             ADL

                          28
Additional Information




                         29
Problem Solutions




                    30
Builds




         31
Illustration




               32
Other Interactions




                     33
Interactivity




                ADL

                      34
Trivantis Lectora




                    35
Intuition Rubicon




                    36
Other Features

•   Glossary
•   Resources
•   Audio
•   Help
•   Quizzes




                      37
Glossary




           ADL
                 38
Other Features




LearnCast   eXact mobile   OnPoint CellCast

                                              39
MentorMate iQpakk

• Comments
• Assessment -
  timed
• iPad only
• Glossary
• Available later
  this month




                         40
Interface




ADL         LearnCast
                        41
Menu Options




eXact mobile   OnPoint CellCast   ReadyGo
                                            42
Other Options




OutStart    Trivantis   Rapid Intake

                                       43
Achieve Labs Inc.

Product: LearnCast
Website: http://www.LearnCast.com
Contact: David S. Clemons –
david@AchieveLabs.com
Access: http://www.learncast.com/mobi/
sim.php?c=297&o=1
Platforms: MS Windows 7 , Apple iOS
BlackBerry RIM , Android OS, and Palm



                                         44
Achieve Labs Inc.

• Received SMS push notification of
  module availability
• Created separate objectives for
  lesson
• Checked objective when completed
• Included quiz with results at end
• Added poll
• Completed conversion in less than
  one day
• Device Detection for 1,000+ devices
  to support various images sizes and
  video formats

                                        45
eXact learning solutions N.A. Inc.


Product: eXact Mobile
Website: www.exact-learning.com
Contact: Alessio Artuffo, info@exactls.com
Access: Contact company
Platforms: Apps for iPhone, iPad, Android
and Blackberry series




                                             46
eXact learning solutions N.A. Inc.


• Two versions
  – SCORM 1.2 “lite
    sequencing”
  – Learner choice
• Plays from app
• GEO location
• Interface 3rd
  party LMS

                                        47
Intuition Publishing Inc.

Product: Intuition Rubicon
Website: http://www.intuition.com/mobile
Contact: Grant Kreft – gkreft@intuition.com
Access: Contact vendor (pushed to app)
Platforms: BlackBerry, iOS (iPad/iPhone/
iPod Touch), Android, Windows Mobile/Phone




                                          48
Intuition Publishing Inc.

• Keeps look and
  feel of original
• Downloads and
  plays (followed by
  sync)
• Video integrated




                               49
OnPoint Digital

Product: CellCast Solution for Mobile Learning
Website: http://www.mlearning.com
Contact: Robert Gadd -
rgadd@onpointlearning.com
Access: Register at http://mlj.mlearning.com
Platforms: Most popular smartphones including
any Android devices, Apple iOS (iPhone, iPod
Touch or iPad), media-capable BlackBerry,
Windows Mobile 6.x, Windows Phone 7, any
Symbian S/60 smartphone as well as Windows
or Android-based PCs/netbooks/tablets

                                             50
OnPoint Digital

• Device player
• Two versions
• Additional
  capability
• Tracks
  progress
• Video
• Push or pull
                     51
OnPoint Digital Slide Show




                             52
OutStart

Product: Hot Lava Mobile
Website: http://www.outstart.com/about-
hot-lava-mobile.htm
Contact: jwhitney@outstart.com
Access: http://
hotlavamobiletrial.outstart.com/ADL (demo/
demo)
Platforms: Browser today or viewer app for
BlackBerry 4.2+, Apple iPad, Apple iPhone/Touch,
Android 2.2+

                                                   53
OutStart

• SCORM Support (e.g.
  Bookmarking, etc.)
• PowerPoint conversion
• Screen capture of
  original course images
• Assessment feedback
• No demonstration of video
  support
• Intuitive interface with
  course menu


                              54
Trivantis

Product: Lectora and Lectora Online
Website: http://www.trivantis.com
Contact: Tanya Seidel -
seidel@trivantisdev.com
Access: http://dev.trivantis.com/tip
Platforms: iPhone, Android




                                       55
Trivantis

• Uses Dynamic HTML
• Closest to original course
  functionality
• Limited to smartphones only
• SCORM 1.2 Support
• Quick turnaround
• Requires authoring tool
  experience
• Provides assessment feedback



                                 56
D2 TEAM-Sim

Product: DIF: D2 Interactive Multimedia
Instruction Framework
Website: http://d2teamsim.com/
Contact: jcimino@d2teamsim.com
Access: Contact vendor for .apk
Platforms: Android




                                          57
D2 TEAM-Sim

• Currently doesn’t support
  SCORM
• Download .APK file and install
  to Android (only)
• Working on supporting an
  iPhone client version
• Recreated / modified original
  Flash course.
   – Changed navigation to move
     forward/back
   – Allows user to pinch zoom into
     interface.

                                      58
Questionmark

Product: Perception
Website: http://questionmark.com
Contact: jeff@questionmark.com
Access: http://tinyurl.com/tipqm
Platforms: BlackBerry, Apple iPhone, iPad, iPod
Touch, Android




                                              59
Questionmark

• Mobile Delivery of
  Quizzes, Surveys,
  and Tests
• Auto-sensing and
  auto-sizing
• Use in combination
  with .ePub?


                       60
Problem Solutions

Product: Custom mobile content management
system (mCMS) built on the Microsoft® ASP.NET
framework and SQL Server.
Website: http://www.problemsolutions.net
Contact: mike@problemsolutions.net
Access: http://www.problemsolutions.net/tips
Platforms: Browser access




                                            61
Problem Solutions

• Mobile resource guide to
  help aid a learning course
• Uses a combination of
  master page
  manipulation and
  different CSS file to
  render the same base of
  content across different
  devices.


                               62
MentorMate iQpakk

Product: iQpakk
Website: http://iqpakk.com
Contact: pete.freeberg@mentormate.com
Access: http://demo.iqpakk.com (TIP/Tip1234)
Platforms: iPad only plus browser




                                           63
MentorMate iQpakk

• Click and drag
  development
  functionality
• Offline disconnected
  mode
• Management and
  development system
• Allows for memo
  notes

                         64
Rapid Intake

Product: mLearning Studio
Website: http://www.rapidintake.com
Contact: Chris Marcum
chrismarcum@rapidintake.com
Access: https://beta.rapidintake.com/access/
Publish/17782/index.html
Platforms: Flash, Mobile, or Flash & Mobile (HTML5)




                                                 65
Rapid Intake

•   New product
•   Menu
•   Glossary
•   Comments
•   Status
•   12 hour develop



                      66
ReadyGo

Product: ReadyGo WCB
Website: http://www.ReadyGo.com
Contact: Chloe Peterson; chloe@readygo.com
Access: http://www.readygoweb.com/
trafficking/map.htm
Platforms: Blackberry, Android/Chrome,
iPhone/Safari, Minimo, HP, Samsung, Nokia
Symbian/Opera, Windows Mobile, or Windows
CE



                                             67
ReadyGo

• Navigation
  arrows
• Home return at
  bottom
• Multi-level menus




                      68
Desire2Learn

Product: Desire2Learn
Website: http://www.desire2learn.com/mobile/
highered/
Contact: David Kris - dkruis@desire2learn.com
Access: Native application (contact vendor)
Platforms: Android, BlackBerry, iOS




                                            69
Desire2Learn

• Menu
• Navigation - next
  and previous plus
  done
• Quiz
• Native app
• About feedback


                      70
Results

✓ Phase I Analyze & Prototype
✓ Phase II Requirements & Refinement
  •   Revise
  •   Test
  •   Package for iPhone and Android
✓ Phase III Field Testing & Evaluation
  •   LMS integration
  •   2 weeks + Sheppard Air Force Base
• Phase IV Measurement & Reports
                                          71
TIP Evaluation




ADL              Questionmark
                                72
Three Versions




iPhone App   Android App   Browser
                                     73
iPhone iBooks .epub




                      74
iBooks




         75
Firefox EPUBReader




                     76
Examples Available

• Visit us to check
  out examples
  – iPhone
  – iPad
  – Android
  – Nokia
  – BlackBerry
  – Windows Phone


                        77
Questions / Discussion




         Judy Brown
         judy.brown.ctr@adlnet.gov
         @judyb

         Jason Haag
         jason.haag.ctr@adlnet.gov
         @J_Haag




                                     78

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ADL TIP Project June 2011

  • 1. #305 Successful Strategies for Mobile Course Conversions: Lessons from the Field (Part 1) 21 June 2011 Judy Brown and Jason Haag
  • 2. ADL Mobile Team Focus 2
  • 3. Let’s Look At... • Problem • Conversion • Lessons Learned • Vendor Solutions • Next Steps • Discussion 3
  • 4. What is TIP? • Trafficking in Persons (TIP) is a general awareness course mandated by DoD Instruction 2200.01 Combating Trafficking in Persons • Commercial sex trade industry • Labor trafficking • DoD is committed to curtailing the demand for victims of human trafficking. • Chargeable offense for service members under Article 134 of the Uniform Code of Military Justice 4
  • 5. Background • Online e-learning course since 2005 • Mandatory for ALL DoD • ~60% completion • Online course created by Academic ADL Co-Lab 5
  • 6. Desktop Online Version • HTML and Flash • Intro plus 6 modules • Pre-test • Check your knowledge • Post-test • Glossary • Resource links • SCORM® 6
  • 7. Mobile TIP Decisions • Platform(s) supported - detection • Overall UI • Template design • Screen content size • Progressive enhancement • Graphics (size and learning value) • Interactions and animations • Tests and quizzes • Time per module 7
  • 9. Tools Used • HTML editor • Graphics editor • jQuery Mobile Framework • Books – “Programming the Mobile Web”, Maximiliano Firtman – “Mobile Design and Development”, Brian Fling – “HTML5: Up and Running”, Mark Pilgrim 9
  • 10. Phase I • Phase I Conversion: 30-40 hour effort • Video can be played or downloaded on any mobile device • Can also run as Mobile Web App (iPhone) • Content renders consistently on all mobile devices http://tip.adlnet.mobi/menu.html 10
  • 11. Results 11
  • 12. Lessons Learned • Progressive enhancement is a best practice necessary to support low end mobile devices • Each device and browser-specific interfaces presents challenges for providing a consistent experience • Device and browser detection is necessary for addressing device specific interface features and browsers (e.g. Add to Home Screen on iPhone) • Full screen mode (hide address bar) is consistently supported on most devices • Some device & browser default settings must be configured • Device detection is necessary for delivering video • .png should be your preferred format (not .gif) • Flash animations are not supported so alternative slides shows were created using static images 12
  • 13. Module 1 TIP Initiative To see additional possibilities, ADL worked with vendors who used their tools to develop Module 1 prototype • Achieve Labs Inc. • D2 TEAM-Sim • eXact learning solutions • Questionmark N.A. Inc. • Problem Solutions • Intuition Publishing Inc. • MentorMate iQpakk • OnPoint Digital • ReadyGo • OutStart • Rapid Intake • Trivantis • Desire2Learn 13
  • 14. Issues to Address • Slide shows • Animated bullets • Videos • Other animations 14
  • 17. Slide Shows - Captions 17
  • 18. Slide Shows Trivantis LearnCast eXact mobile 18
  • 19. Slide Shows (cont.) OnPoint CellCast Rapid Intake 19
  • 20. Slide Shows (cont.) Desire2Learn ReadyGo OutStart 20
  • 22. Stories 22
  • 24. Videos 24
  • 25. Video Solutions ADL LearnCast Trivantis Desire2Learn 25
  • 26. Video Solutions (cont.) ReadyGo Rapid Intake MentorMate 26
  • 31. Builds 31
  • 34. Interactivity ADL 34
  • 37. Other Features • Glossary • Resources • Audio • Help • Quizzes 37
  • 38. Glossary ADL 38
  • 39. Other Features LearnCast eXact mobile OnPoint CellCast 39
  • 40. MentorMate iQpakk • Comments • Assessment - timed • iPad only • Glossary • Available later this month 40
  • 41. Interface ADL LearnCast 41
  • 42. Menu Options eXact mobile OnPoint CellCast ReadyGo 42
  • 43. Other Options OutStart Trivantis Rapid Intake 43
  • 44. Achieve Labs Inc. Product: LearnCast Website: http://www.LearnCast.com Contact: David S. Clemons – david@AchieveLabs.com Access: http://www.learncast.com/mobi/ sim.php?c=297&o=1 Platforms: MS Windows 7 , Apple iOS BlackBerry RIM , Android OS, and Palm 44
  • 45. Achieve Labs Inc. • Received SMS push notification of module availability • Created separate objectives for lesson • Checked objective when completed • Included quiz with results at end • Added poll • Completed conversion in less than one day • Device Detection for 1,000+ devices to support various images sizes and video formats 45
  • 46. eXact learning solutions N.A. Inc. Product: eXact Mobile Website: www.exact-learning.com Contact: Alessio Artuffo, info@exactls.com Access: Contact company Platforms: Apps for iPhone, iPad, Android and Blackberry series 46
  • 47. eXact learning solutions N.A. Inc. • Two versions – SCORM 1.2 “lite sequencing” – Learner choice • Plays from app • GEO location • Interface 3rd party LMS 47
  • 48. Intuition Publishing Inc. Product: Intuition Rubicon Website: http://www.intuition.com/mobile Contact: Grant Kreft – gkreft@intuition.com Access: Contact vendor (pushed to app) Platforms: BlackBerry, iOS (iPad/iPhone/ iPod Touch), Android, Windows Mobile/Phone 48
  • 49. Intuition Publishing Inc. • Keeps look and feel of original • Downloads and plays (followed by sync) • Video integrated 49
  • 50. OnPoint Digital Product: CellCast Solution for Mobile Learning Website: http://www.mlearning.com Contact: Robert Gadd - rgadd@onpointlearning.com Access: Register at http://mlj.mlearning.com Platforms: Most popular smartphones including any Android devices, Apple iOS (iPhone, iPod Touch or iPad), media-capable BlackBerry, Windows Mobile 6.x, Windows Phone 7, any Symbian S/60 smartphone as well as Windows or Android-based PCs/netbooks/tablets 50
  • 51. OnPoint Digital • Device player • Two versions • Additional capability • Tracks progress • Video • Push or pull 51
  • 53. OutStart Product: Hot Lava Mobile Website: http://www.outstart.com/about- hot-lava-mobile.htm Contact: jwhitney@outstart.com Access: http:// hotlavamobiletrial.outstart.com/ADL (demo/ demo) Platforms: Browser today or viewer app for BlackBerry 4.2+, Apple iPad, Apple iPhone/Touch, Android 2.2+ 53
  • 54. OutStart • SCORM Support (e.g. Bookmarking, etc.) • PowerPoint conversion • Screen capture of original course images • Assessment feedback • No demonstration of video support • Intuitive interface with course menu 54
  • 55. Trivantis Product: Lectora and Lectora Online Website: http://www.trivantis.com Contact: Tanya Seidel - seidel@trivantisdev.com Access: http://dev.trivantis.com/tip Platforms: iPhone, Android 55
  • 56. Trivantis • Uses Dynamic HTML • Closest to original course functionality • Limited to smartphones only • SCORM 1.2 Support • Quick turnaround • Requires authoring tool experience • Provides assessment feedback 56
  • 57. D2 TEAM-Sim Product: DIF: D2 Interactive Multimedia Instruction Framework Website: http://d2teamsim.com/ Contact: jcimino@d2teamsim.com Access: Contact vendor for .apk Platforms: Android 57
  • 58. D2 TEAM-Sim • Currently doesn’t support SCORM • Download .APK file and install to Android (only) • Working on supporting an iPhone client version • Recreated / modified original Flash course. – Changed navigation to move forward/back – Allows user to pinch zoom into interface. 58
  • 59. Questionmark Product: Perception Website: http://questionmark.com Contact: jeff@questionmark.com Access: http://tinyurl.com/tipqm Platforms: BlackBerry, Apple iPhone, iPad, iPod Touch, Android 59
  • 60. Questionmark • Mobile Delivery of Quizzes, Surveys, and Tests • Auto-sensing and auto-sizing • Use in combination with .ePub? 60
  • 61. Problem Solutions Product: Custom mobile content management system (mCMS) built on the Microsoft® ASP.NET framework and SQL Server. Website: http://www.problemsolutions.net Contact: mike@problemsolutions.net Access: http://www.problemsolutions.net/tips Platforms: Browser access 61
  • 62. Problem Solutions • Mobile resource guide to help aid a learning course • Uses a combination of master page manipulation and different CSS file to render the same base of content across different devices. 62
  • 63. MentorMate iQpakk Product: iQpakk Website: http://iqpakk.com Contact: pete.freeberg@mentormate.com Access: http://demo.iqpakk.com (TIP/Tip1234) Platforms: iPad only plus browser 63
  • 64. MentorMate iQpakk • Click and drag development functionality • Offline disconnected mode • Management and development system • Allows for memo notes 64
  • 65. Rapid Intake Product: mLearning Studio Website: http://www.rapidintake.com Contact: Chris Marcum chrismarcum@rapidintake.com Access: https://beta.rapidintake.com/access/ Publish/17782/index.html Platforms: Flash, Mobile, or Flash & Mobile (HTML5) 65
  • 66. Rapid Intake • New product • Menu • Glossary • Comments • Status • 12 hour develop 66
  • 67. ReadyGo Product: ReadyGo WCB Website: http://www.ReadyGo.com Contact: Chloe Peterson; chloe@readygo.com Access: http://www.readygoweb.com/ trafficking/map.htm Platforms: Blackberry, Android/Chrome, iPhone/Safari, Minimo, HP, Samsung, Nokia Symbian/Opera, Windows Mobile, or Windows CE 67
  • 68. ReadyGo • Navigation arrows • Home return at bottom • Multi-level menus 68
  • 69. Desire2Learn Product: Desire2Learn Website: http://www.desire2learn.com/mobile/ highered/ Contact: David Kris - dkruis@desire2learn.com Access: Native application (contact vendor) Platforms: Android, BlackBerry, iOS 69
  • 70. Desire2Learn • Menu • Navigation - next and previous plus done • Quiz • Native app • About feedback 70
  • 71. Results ✓ Phase I Analyze & Prototype ✓ Phase II Requirements & Refinement • Revise • Test • Package for iPhone and Android ✓ Phase III Field Testing & Evaluation • LMS integration • 2 weeks + Sheppard Air Force Base • Phase IV Measurement & Reports 71
  • 72. TIP Evaluation ADL Questionmark 72
  • 73. Three Versions iPhone App Android App Browser 73
  • 75. iBooks 75
  • 77. Examples Available • Visit us to check out examples – iPhone – iPad – Android – Nokia – BlackBerry – Windows Phone 77
  • 78. Questions / Discussion Judy Brown judy.brown.ctr@adlnet.gov @judyb Jason Haag jason.haag.ctr@adlnet.gov @J_Haag 78