How to (Actually) Drive Revenue with Social Media Apps. Entrepreneur’s Strategic Interest Group IABC/Houston Luncheon, Mar...
How to (Actually) Drive Revenue with Social Media Apps. First a definition: What, in 140 characters or fewer, is Twitter? ...
How to (Actually) Drive Revenue with Social Media Apps. Now the program…
How to (Actually) Drive Revenue with Social Media Apps. Is Driving Business Via Social Media Really Like Dating?  Social S...
Is Driving Business Via Social Media Really Like Dating? Social Skills for Social Media Success Alise Isbell Trainer, Faci...
Dating and Driving Business <ul><li>Best Dates </li></ul><ul><li>Worst Dates </li></ul>
Mental, Not Physical <ul><li>Successful Social Media Users are </li></ul><ul><li>Interesting </li></ul><ul><li>Semi-provoc...
Enhance Brand or Identity <ul><li>Tell people what you’re doing </li></ul><ul><ul><li>Linkedin Group Page </li></ul></ul><...
Enhance Brand or Identity <ul><li>Work with circles of influence. </li></ul><ul><ul><li>A – B – and C contacts </li></ul><...
Fast and Easy Tricks to Increase Online Optimization Allie Herzog Digital Media Director for Ward Creative Communications
Keyword research and use throughout site  <ul><li>Google Adwords </li></ul>
Keyword research and use throughout site  <ul><li>Google Adwords </li></ul><ul><li>Meta tags, titles and descriptions </li...
Keyword research and use throughout site  <ul><li>Google Adwords </li></ul><ul><li>Meta tags, titles and descriptions </li...
Google Local Business
Google Local Business <ul><li>Claim all business listings </li></ul>
Google Local Business <ul><li>Claim all business listings </li></ul><ul><li>Consider advertising </li></ul>
Google Local Business
YouTube
YouTube
YouTube <ul><li>Transcripts </li></ul>
YouTube <ul><li>Transcripts </li></ul><ul><li>Upload your video to numerous sites </li></ul>
YouTube <ul><li>Transcripts </li></ul><ul><li>Upload your video to numerous sites </li></ul><ul><li>Enable sharing </li></ul>
YouTube <ul><li>Transcripts </li></ul><ul><li>Upload your video to numerous sites </li></ul><ul><li>Enable sharing </li></ul>
Mobile SEO <ul><li>Click to call </li></ul>
Mobile SEO <ul><li>Click to call </li></ul><ul><li>Separate landing page </li></ul><ul><ul><li>Keep content short </li></u...
Mobile SEO <ul><li>Click to call </li></ul><ul><li>Separate landing page </li></ul><ul><ul><li>Keep content short </li></u...
Google Analytics
Generating New Contacts From Social Business Channels Presenter:  Susan Allen Farrell, President & CEO Captavi
Identify Your Audiences <ul><li>Prospects </li></ul><ul><li>Customers </li></ul><ul><li>Employees </li></ul><ul><li>Commun...
Extend Keyphrases to Social Business <ul><li>Relationship marketing </li></ul><ul><li>Marketing automation software </li><...
How to Generate Leads with LinkedIn
How to Generate Leads with LinkedIn
How to Generate Leads with LinkedIn
How to Generate Leads with LinkedIn
How to Generate Leads with LinkedIn
How to Generate Leads with LinkedIn
How to Generate Leads with LinkedIn
How to Generate Leads with LinkedIn
How to Generate Leads with Twitter
How to Generate Leads with Twitter
How to Generate Leads with Twitter
How to Generate Leads with Twitter
How to Generate Leads with Twitter and Google
How to Generate Leads with Twitter
Measurable Success Indicators –  Check List <ul><li>Number of Net-New Qualified Twitter Followers </li></ul><ul><li>Number...
Measurable Success Indicators –  Qualified  Twitter Followers
Measurable Success Indicators –  Quality Discussions
Measurable Success Indicators –  Quality Discussions
Thank You
Resources Find this complete presentation at  http://www.slideshare.net/group/esig-iabchouston
Resources A Basic Twitter Glossary (Provided by Alise Isbell)
A Basic Twitter Glossary <ul><li>Tweets  – 140 character maximum micro blog </li></ul><ul><li>All Friends  – People or ent...
A Basic Twitter Glossary <ul><li>Retweet or RT  - indicates a re-posting of someone else's tweet.  This isn't an official ...
A Basic Twitter Glossary <ul><li>Reply = @username + message  - directs a twitter at another person, and causes your twitt...
A Basic Twitter Glossary <ul><li>FAV  username - marks a person's last twitter as a favorite. (hint: reply to any update w...
Advanced Twitter <ul><li>Hashtags  – Used for keywords to trend topics and see which are most popular at a given time. </l...
Useful Links <ul><li>PowerPoint/Twitter Tools:  http://www.sapweb20.com/blog/powerpoint-twitter-tools/   </li></ul><ul><li...
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Entrepreneur’s Strategic Interest Group, IABC/Houston, Technology Task Force Luncheon, March 11, 2010: "How to (Actually) Drive Revenue with Social Media Apps."

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ESIG-Show Me The Money

  1. 1. How to (Actually) Drive Revenue with Social Media Apps. Entrepreneur’s Strategic Interest Group IABC/Houston Luncheon, March 11, 2010 Provided by the Technology Task Force Moderated by Rob Bartlett
  2. 2. How to (Actually) Drive Revenue with Social Media Apps. First a definition: What, in 140 characters or fewer, is Twitter? Well, it’s a money-losing website made up of very short messages (like this one) where your kids (and C-list celebrities) waste time. — Inc. Dec 2009 /Jan 2010 5 Ways To Actually Make Money On Twitter
  3. 3. How to (Actually) Drive Revenue with Social Media Apps. Now the program…
  4. 4. How to (Actually) Drive Revenue with Social Media Apps. Is Driving Business Via Social Media Really Like Dating? Social Skills for Social Media Success Alise Isbell, Write Wise Communications Fast and Easy Tricks to Increase Online Optimization Allie Herzog, Digital Media Director for Ward Creative Communications Generating New Contacts From Social Business Channels Susan Farrell, President and CEO of Captavi
  5. 5. Is Driving Business Via Social Media Really Like Dating? Social Skills for Social Media Success Alise Isbell Trainer, Facilitator and Instructional Designer
  6. 6. Dating and Driving Business <ul><li>Best Dates </li></ul><ul><li>Worst Dates </li></ul>
  7. 7. Mental, Not Physical <ul><li>Successful Social Media Users are </li></ul><ul><li>Interesting </li></ul><ul><li>Semi-provocative (but avoid TMI) “flirty” </li></ul><ul><li>Helpful </li></ul><ul><li>Informative </li></ul><ul><li>Courteous </li></ul><ul><li>Kind </li></ul><ul><li>Friendly </li></ul>
  8. 8. Enhance Brand or Identity <ul><li>Tell people what you’re doing </li></ul><ul><ul><li>Linkedin Group Page </li></ul></ul><ul><ul><li>Link to Blog </li></ul></ul><ul><li>Include pictures </li></ul><ul><li>Add links to samples or events </li></ul><ul><ul><li>http://www.linkedin.com/groups?home=&gid=1907750&trk=anet_ug_hm </li></ul></ul><ul><ul><li>http://www.facebook.com/rob.bartlett?ref=profile#!/group.php?gid=159394570388 </li></ul></ul><ul><li>Offer something free or discounted to responders </li></ul>
  9. 9. Enhance Brand or Identity <ul><li>Work with circles of influence. </li></ul><ul><ul><li>A – B – and C contacts </li></ul></ul><ul><ul><ul><li>Most SM apps track for you </li></ul></ul></ul><ul><ul><li>Guest Blog , Quote Yourself </li></ul></ul><ul><li>Share information </li></ul><ul><ul><li>Free software </li></ul></ul><ul><ul><li>Cool links to resources </li></ul></ul><ul><ul><ul><li>www.visual-literacy.org/periodic_table.html </li></ul></ul></ul>
  10. 10. Fast and Easy Tricks to Increase Online Optimization Allie Herzog Digital Media Director for Ward Creative Communications
  11. 11. Keyword research and use throughout site <ul><li>Google Adwords </li></ul>
  12. 12. Keyword research and use throughout site <ul><li>Google Adwords </li></ul><ul><li>Meta tags, titles and descriptions </li></ul>
  13. 13. Keyword research and use throughout site <ul><li>Google Adwords </li></ul><ul><li>Meta tags, titles and descriptions </li></ul>
  14. 14. Google Local Business
  15. 15. Google Local Business <ul><li>Claim all business listings </li></ul>
  16. 16. Google Local Business <ul><li>Claim all business listings </li></ul><ul><li>Consider advertising </li></ul>
  17. 17. Google Local Business
  18. 18. YouTube
  19. 19. YouTube
  20. 20. YouTube <ul><li>Transcripts </li></ul>
  21. 21. YouTube <ul><li>Transcripts </li></ul><ul><li>Upload your video to numerous sites </li></ul>
  22. 22. YouTube <ul><li>Transcripts </li></ul><ul><li>Upload your video to numerous sites </li></ul><ul><li>Enable sharing </li></ul>
  23. 23. YouTube <ul><li>Transcripts </li></ul><ul><li>Upload your video to numerous sites </li></ul><ul><li>Enable sharing </li></ul>
  24. 24. Mobile SEO <ul><li>Click to call </li></ul>
  25. 25. Mobile SEO <ul><li>Click to call </li></ul><ul><li>Separate landing page </li></ul><ul><ul><li>Keep content short </li></ul></ul><ul><ul><li>Create short, custom titles </li></ul></ul>
  26. 26. Mobile SEO <ul><li>Click to call </li></ul><ul><li>Separate landing page </li></ul><ul><ul><li>Keep content short </li></ul></ul><ul><ul><li>Create short, custom titles </li></ul></ul><ul><li>Things to consider: </li></ul><ul><ul><li>Is the most important information at the top? </li></ul></ul><ul><ul><li>Is your navigation still available? </li></ul></ul><ul><ul><li>Are the font sizes correct? </li></ul></ul><ul><ul><li>Does your page visibly look good? </li></ul></ul>
  27. 27. Google Analytics
  28. 28. Generating New Contacts From Social Business Channels Presenter: Susan Allen Farrell, President & CEO Captavi
  29. 29. Identify Your Audiences <ul><li>Prospects </li></ul><ul><li>Customers </li></ul><ul><li>Employees </li></ul><ul><li>Community/Public </li></ul><ul><li>Investors </li></ul><ul><li>Partners </li></ul><ul><li>Media </li></ul>
  30. 30. Extend Keyphrases to Social Business <ul><li>Relationship marketing </li></ul><ul><li>Marketing automation software </li></ul><ul><li>Social CRM </li></ul>
  31. 31. How to Generate Leads with LinkedIn
  32. 32. How to Generate Leads with LinkedIn
  33. 33. How to Generate Leads with LinkedIn
  34. 34. How to Generate Leads with LinkedIn
  35. 35. How to Generate Leads with LinkedIn
  36. 36. How to Generate Leads with LinkedIn
  37. 37. How to Generate Leads with LinkedIn
  38. 38. How to Generate Leads with LinkedIn
  39. 39. How to Generate Leads with Twitter
  40. 40. How to Generate Leads with Twitter
  41. 41. How to Generate Leads with Twitter
  42. 42. How to Generate Leads with Twitter
  43. 43. How to Generate Leads with Twitter and Google
  44. 44. How to Generate Leads with Twitter
  45. 45. Measurable Success Indicators – Check List <ul><li>Number of Net-New Qualified Twitter Followers </li></ul><ul><li>Number of Net-New LinkedIn Contacts </li></ul><ul><li>Number of Social Business Referrals </li></ul><ul><li>Number of Leads Generated from Social Business </li></ul><ul><li>Top-Five Organic Ranking Position in Search Engines </li></ul>
  46. 46. Measurable Success Indicators – Qualified Twitter Followers
  47. 47. Measurable Success Indicators – Quality Discussions
  48. 48. Measurable Success Indicators – Quality Discussions
  49. 49. Thank You
  50. 50. Resources Find this complete presentation at http://www.slideshare.net/group/esig-iabchouston
  51. 51. Resources A Basic Twitter Glossary (Provided by Alise Isbell)
  52. 52. A Basic Twitter Glossary <ul><li>Tweets – 140 character maximum micro blog </li></ul><ul><li>All Friends – People or entities you follow and who follow you. </li></ul><ul><li>Mentions – Simply use the @ + username to refer specifically to someone. </li></ul><ul><li>Followers - Twitter sends you an email when someone new follows you.  Set up your email preferences to notify you when you have a new follower.  The followers link on your profile page or home page's sidebar will also tell you how many followers you have. </li></ul><ul><li>Following - Following someone simply means receiving their Twitter updates.   When you follow someone, every time they post a new message, it will appear on your Twitter home page.  New messages are added to your home page as people post them, so you always get the updates in real time.  When you log in, you can see what the latest updates are.   Twitter offers other ways to follow people too: you can get updates from certain people on your phone ! </li></ul>
  53. 53. A Basic Twitter Glossary <ul><li>Retweet or RT - indicates a re-posting of someone else's tweet.  This isn't an official Twitter command or feature, but people add RT somewhere in a tweet to indicate that part of their tweet includes something they're re-posting from another person's tweet, sometimes with a comment of their own. Check out this great article on re-tweeting, written by a fellow Twitter user, @ ruhanirabin . </li></ul><ul><li>Twitpic or Pictures - Twitter doesn't offer an official picture posting feature of its own, however, most people use a third party application (a popular one is TwitPic ) to post pictures to Twitter accounts. Check out other photo and video apps on the Twitter Fan Wiki here !  </li></ul><ul><li>Profile – Information about you. Use keywords to describe your expertise, work, interests or other aspects of your life you would like others to know. </li></ul><ul><li>Shorten URL – Enables you to post long URL addresses by contracting them to use fewer characters. </li></ul>
  54. 54. A Basic Twitter Glossary <ul><li>Reply = @username + message - directs a twitter at another person, and causes your twitter to save in their &quot;replies&quot; tab. Example: @meangrape I love that song too! </li></ul><ul><li>DMs = D username + message - sends a person a private message that goes to their device, and saves in their web archive. Example: D krissy want to pick a Jamba Juice for me while you're there? </li></ul><ul><li>FAV username - marks a person's last twitter as a favorite and causes the message to show up in your &quot;Favorites&quot; tab. </li></ul><ul><li>SET LOCATION placename - updates the location field in your profile Example: set location san francisco  </li></ul><ul><li>WHOIS username - retrieves the profile information for any public user on Twitter. Example: whois jack </li></ul><ul><li>GET username - retrieves the latest Twitter update posted by the person. Example: get goldman </li></ul><ul><li>NUDGE username - reminds a friend to update by asking what they're doing on your behalf. Example: nudge biz </li></ul>
  55. 55. A Basic Twitter Glossary <ul><li>FAV username - marks a person's last twitter as a favorite. (hint: reply to any update with FAV - to mark it as a favorite if you're receiving it in real time) Example: fav al3x </li></ul><ul><li>STATS - this command returns your number of followers, how many people you're following, and your bio information. </li></ul><ul><li>INVITE phone number - will send an SMS invite to a friend's mobile phone. Example: Invite 415 555 1212 </li></ul>
  56. 56. Advanced Twitter <ul><li>Hashtags – Used for keywords to trend topics and see which are most popular at a given time. </li></ul><ul><li>Search – Twitter Search enables users to search for keywords, people, companies or other entities of interest </li></ul><ul><li>Groups – Organizations or companies can tweet about products and services to generate a following or offer special promotions to customers </li></ul><ul><li>Twitter Clients – Software client used for Twitter website other than Twitter like Tweetdeck, Hootsuite and Ubertwitter </li></ul><ul><li>Multiple accounts – Many people have aspects of their lives they wish to compartmentalize. Having multiple accounts enables messaging about distinct topics and targeted information to different audiences </li></ul>
  57. 57. Useful Links <ul><li>PowerPoint/Twitter Tools: http://www.sapweb20.com/blog/powerpoint-twitter-tools/ </li></ul><ul><li>Moodle Interactive Site with More Info: http://tejaslearning.com/learningnetwork/login/index.php </li></ul><ul><li>Posterous: http://posterous.com/ </li></ul><ul><li>Mark Prasatik: [email_address] Twitter username - @mprasatik </li></ul><ul><li>Alise Isbell: Write Wise Communications, LLC [email_address] Twitter username - @amisbell </li></ul>

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