1. Topics on this presentation for hotels
•Search engine Optimization
•Social SEO
•Importance of a Responsive website

2. Search Engine Optimization (SEO)
SEO is a process of improving ranking of a website on search engine results pages (SERPs)to get more ‘organic’ or ‘natural’ traffic.

3. Simple SEO tips for better rankings

5. Optimize your titles, URL and descriptions
Examine your website using this way of thinking and if there is room for improvement in your titles and descriptions, this is your first priority and a great first step for getting better rankings.

6. Improve your website’s loading time
•Page speed is a ranking factor
If you have two similar websites and the one is faster than the other, you can expect that it will also rank higher
•Faster websites generate more conversions
•More page views

7. Register your website with Google and Bing webmaster tools
•Once you go through the registration process and perform some basic configurations you will get notified if there is a problem with your website:
–Number of index pages
–Search queries
–Crawl errors
–Number of internal links
–Views “Pages not found”
•Google webmaster - http://www.google.co.in/webmasters/
•Bing webmaster – http://www.bing.com/toolbox/webmaster

8. Optimize for Keywords
•Choosing right keywords to target is an important component of your SEO strategy.
• Understand which keywords are driving most of the traffic to your website. Pick the best keywords and incorporate them in your website content

9. Social SEO
Social SEO refers to the idea that social media links and interaction play a considerable part in a website’s search rankings

10. Optimize your social media profiles
•The key to an SEO friendly social media profile is to be descriptive as possible.

11. Content is KING
•Create content that people would want to read or share.
•Likes, comments, +1s, repins, retweets, etc., all play into the weight given to your posts.

12. Include relevant Keywords on all Social Media
•To optimize your social content, always include some of the relevant search keywords you determined for your hotel in your Facebook updates, tweets, pin descriptions, etc.

13. Sign up for Google+ and Google+ Local listing
•Sign up for a Google+ Business Page and complete as many fields as you can in the “About” section using keywords that describe your business.

14. •Google is displaying Hotel Finder results aggressively in SERPs (search engine result pages), making it important to list your hotel.
•Google has designed to be a one-stop-shop for accommodation planning. It displays information from many hotels that fit your search criteria, and then give you reservation options.
Google Hotel Finder

15. Google Hotel Finder
•Google takes data for displayed results from Google+ Local and from databases of big OTAs like booking.com or expedia.com.
•You need to create your personal profile on Google+ Local. You can do so here:https://plus.google.com/pages/create

16. •Remember, its just for hotels, not for restaurants and cafe. In order to improve your presence on hotel finder, you need to sign for Google Places listings 16

17. Managing all your Social media
•Managing your Social media can be a tough job considering that you need to be Facebook, twitter, Google page, Instagram, LinkedIn

18. Hootsuite
•Hootsuite is a tool referred to as a “Social Media Management System”
•It helps you keep track and manage your many social network channels.

19. Monitor Multiple Streams in One Place
•One login to all your Social Media

20. Timing matters
•Timings matter for managing all your posts on Social platforms
•Best timings:
–9AM
–1-2PM
–5PM
–10PM

21. Why is responsive website important for your hotel?

22. LETS FIRST LOOK INTO STATISTICS

23. MOBILE USAGE WORLDWIDE MOBILE SUBSCRIBER WORLDWIDE 6.5 Billion
Source: The International Telecommunication Union

24. 14 countries account for more than 61 percent of the world’s total mobile subscriptions.
MOBILE USAGE WORLDWIDE
•China
•India
•United States
•Indonesia
•Brazil
•Russia
•Japan
•Vietnam
•Pakistan
•Nigeria
•Germany
•Bangladesh
•Philippines
•Mexico
The number of mobile-cellular subscriptions worldwide is approaching the number of people on earth

25. MOBILE SUBSCRIBER
998 Million
SMARTPHONES
36 Million
MOBILE USAGE IN INDIA
INTERNET USERS ON MOBILES
86 Million
INTERNET USERS 160 Million
Source: CAOI

26. Facts about Mobile users
61%
of the people who used mobile devices will visit websites
which are optimized on mobiles or tabs
more likely to visit the website again in the future
if it is a user friendly website
74%
of Consumers Want Mobile-Friendly Sites
72%
of users said that a bad mobile experience made them
less likely to engage with a company
52%
Source: Google research

27. Responsive website
•Improves user experience
•Increase your reach
•SEO encourages responsive websites