This document discusses how videos can increase sales and business success. It provides statistics showing that website visitors spend more time and are more likely to buy when videos are used. Different types of effective marketing videos are listed, such as introduction, testimonial, and product demonstration videos. The document then describes a marketing strategy used by TeamLife Training that leverages Facebook ads to drive visitors to their website, where a promotional video guides viewers to fill out a contact form. This strategy has successfully generated new prospects for TeamLife nationwide. Common concerns about making videos are addressed, along with recommendations for basic video production equipment. The conclusion is that video is a key strategy for ongoing business growth through creating content once that can reach many potential customers anytime.