SwipeToSpin's patent pending software converts standard 2D inventory photography into super interactive 360 displays. These displays allow consumers to spin the vehicle to points of interest, zoom in on components, click touchable hotspots, and more. SwipeToSpin has proven to generate significantly higher time on site and lead form submissions.

1. DIGITAL DEALER 2014
BEYOND VIDEO
PRESENTED BY DEVIN DALY, CEO

5. INVENTORY PHOTOGRAPHY
EVOLUTION

6. <1% of consumers have internet.
People visit 10 dealerships before
making a purchase.
1990

7. Windows 95, 20% of US
consumers have internet.
Few dealers have websites.
1995

8. 50 % of US consumers
have internet.
Dealer websites.
All stock photography.
2000

9. Take at least 4 photos of
used inventory.
Stock photography of new.
2005

10. Take at least 12 photos of
used inventory.
Stock photography of new.
2010

11. Take at least 20 photos of
used inventory.
Stock photography for new.
Ken Burns video.
2012

12. Take at least 30 photos of
used inventory.
Take real photography for new.
Ken Burns video.
2013

13. 40 photos of used inventory.
Real photography for new.
Live, real video.
Visit 1.8 dealerships before
making a purchase.
2014

14. 2012
1995
Windows 95, 20% of US
consumers have internet.
Few dealers have websites.
<1% of consumers have
internet. People visit 10
dealerships before making
a purchase.
Take at least 4 photos of
used inventory. Stock
photography of new.
Take at least 12 photos of
used inventory. Stock
photography of new.
Take at least 20 photos of
used inventory. Stock
photography for new. Ken
Burns video
Take at least 30 photos of
used inventory. Take real
photography for new. Ken
Burns video.
40 photos of used
inventory. Take real
photography for new. Live,
real video. People visit 1.8
dealerships before making
a purchase.
50 % of US consumers have
internet. Dealer websites.
All stock photography.
1990 2000 2005
2010 2013 2014
INVENTORY PHOTOGRAPHY
EVOLUTION

15. eCommerce websites
gaining popularity.
2D photos.
0% of websites have a zoom.
1995

16. eCommerce hugely popular.
Zoom is ubiquitous.
2000

17. eTailers begin
experimenting with
product video.
2005

18. Zappos trumpets product
video as key to success.
2010

19. Zappos begins licensing
360 product tour software.
Google shopping implements
360 spin technology.
Popular Science finds 360 Walkarounds
drive 87% increase in conversions.
2013

20. Google finds 360 spins
drive 400% higher
engagement than video.
2014

21. 2013
2000
eCommerce hugely popular.
Zoom is ubiquitous.
eCommerce websites
gaining popularity. 2D
photos. 0% of websites
have a zoom function.
Zappos trumpets product
video as key to success.
Zappos begins licensing 360
product tour software. Google
shopping implements 360 spin
technology. Popular Science finds
360 Walkarounds drive 87%
increase in conversions.
Google finds 360 spins
drive 400% higher
engagement than video.
eTailers begin
experimenting with
product video.
1995 2005
2010 2014
eCOMMERCE EVOLUTION

22. Dealer websites.
All stock photography.
2000
2000
eCommerce becomes
hugely popular.
Zoom is ubiquitous.
Websites Popular.
2D photos.
0% have zoom.
360 Walk Arounds
driving 400% higher
engagment.
1995 2014
eCOMMERCE vs AUTO
Real Photos.
Live Video.
2014
Product Videos
Emerge
2005
1995
Few Websites. Photos of used inventory.
Stock photography of new.
2005
Photos of used inventory.
Stock photography of new.
2010
Zappos trumpets product
video as key to success.
2010

23. VIDEO 360 Walk Around

24. WHY Does Engagment Matter?

25. WHY Does Engagment Matter?
Engagement is KEY
Just look at your sales process...

26. SALES PROCESS
1. Meet & Greet
2. Qualify
3. Walk Around
4. Test Drive
5. Write Up
6. Close
7. Delivery

27. MEET & GREET
Step 1

28. QUALIFY
Step 2

29. WALK AROUND
Step 3

30. TEST DRIVE
Step 4

31. WRITE UP
Step 5

32. CLOSE
Step 6

33. DELIVERY
Step 7

34. SALES PROCESS
1. Meet & Greet
2. Qualify
3. Walk Around
4. Test Drive
5. Write Up
6. Close
7. Delivery

35. Ever wonder why you get
thousands of visitors to your
site but only 100 leads?

36. Ever wonder why you get
thousands of visitors to your
site but only 100 leads?
LACK of Engagement

37. TEST DRIVE
35%
CONVERSION RATE

38. WALK AROUND
25%
CONVERSION RATE

39. PHONE CALL
15%
CONVERSION RATE

40. EMAIL CONVERSATION
10%
CONVERSION RATE

41. WEBSITE VISITOR
1%
CONVERSION RATE
<

42. THREE BENEFITS
OF 360 WALK AROUNDS
1. Increase lead submissions 25-40%
2. Increase time on site by 350%
3. Save 25% per car on photography

43. ANCILLARY BENEFITS
1. Analytics
1.1 User Interaction path
1.2 Buy vs. Bounce
2. Original content = better SEO
3. Repurposing for banner ads & email

44. Assume avg. 10% increase in conversion
from unique visitors to leads
PROJECTED ROI

45. Post SwipeToSpinPre SwipeToSpin
5,000 5,000
Unique Web Visitors per Month

46. Post SwipeToSpinPre SwipeToSpin
1,000 1,100
Leads/Opportunities per Month

47. Post SwipeToSpinPre SwipeToSpin
15% 15%
Closing Rate of Leads/Opportunities

48. Post SwipeToSpinPre SwipeToSpin
150 165
Monthly Closes

49. Post SwipeToSpinPre SwipeToSpin
$1,000 $1,000
Profit per Close

50. Post SwipeToSpinPre SwipeToSpin
$150,000 $165,000
Monthly Profit

51. Marginal Profit from STS
$15,000/month

52. Assume avg. 10% increase in conversion
from unique visitors to leads
Pre SwipeToSpin
5,000
1,000
15%
150
$1,000
$150,000
Unique Web Visitors/month
Leads/Opportunities/month
Closing Rate of leads/opportunities
Monthly Closes
Profit/Close
Monthly Profit
Post SwipeToSpin
5,000
1,100
15%
165
$1,000
$165,000
Marginal Profit from STS = $15,000/month
PROJECTED ROI

53. swipetospin
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