The document discusses how emerging technologies like geotagging, augmented reality, and games can enable better person-to-person connections, sharing of information, and collaborative exploration. These technologies make it easier to access relevant people, content, and solutions based on personal location. When fully realized, they may lead to more effective person-to-person communication by combining better connections, information, and exploration. However, issues around privacy, relevance and engagement need to be addressed for these technologies to reach their full potential.

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2. Joanne Jacobs Social Media Expert Consultant Email: joanne@joannejacobs.net Twitter: joannejacobs Phone: (+44) 07948 318 298 Nu4Us Or, Emergent media for Person-to-Person Communication

3. Image Sources: Chick:: http://www.flickr.com/photos/cliche/3389201880/in/photostream/ Eggs: http://www.flickr.com/photos/cursedthing/448971179/

4. DOT POINTS

5. Image Source: http://www.flickr.com/photos/daybeezho/3219180710/

6. Image Sources: http://www.flickr.com/photos/bigberto/3031202366/ http://www.flickr.com/photos/leonardlow/310039863/ http://www.flickr.com/photos/turkletom/4325703868/ Geotagging Augmented Reality Games

7. Personal Location Applications Augmented Reality Games Better Connections Better Information Better Exploration

8. UK Households with Internet Access (Source: Office for National Statistics, http://www.statistics.gov.uk/cci/nugget.asp?id=8 )

9. Social Media Growth (Source: Global Social Media consumer usage 2006-2009, Universal McCann Wave 4, http://www.marketing-online.co.uk/wiki/Social_Media_Usage_Statistics )

10. UK investment in entertainment products (Source: http://www.guardian.co.uk/news/datablog/2009/jun/09/games-dvd-music-downloads-piracy )

11. Google Trends: Augmented Reality (Source: http://www.google.com/trends?q=augmented+reality&ctab=0&geo=all&date=all )

12. Geotagging: Google Maps + Photos

13. Source: http://www.appleinsider.com/articles/09/08/21/canalys_iphone_outsold_all_windows_mobile_phones_in_q2_2009.html

14. Source: http://richardleyland.com/ and http:// www.youtube.com/watch?v =0z_Q3yl4NjM&feature= player_embedded#at =47 Geotagging / Personal location-based applications

15. Image Sources: http://gowalla.com/ http://foursquare.com/ http://brightkite.com/

16. Source: http://apps.asterisq.com/mentionmap/#user-joannejacobs Benefits: Issues based connections

17. Geotagging: How to Blogs/tweets/ Apps Database/ Knowledge Base Game/Tourism experience

18. Geotagging #FAIL Source: http://www.augmentedplanet.com/2009/11/do-you-care-about-privacy/

19. Source: http://failblog.org/2010/02/11/processor-name-fail/ Source: http://succeedblog.org/post/352686919/windows-paperclip-succeed Personal Location Based Apps: Lessons  DON’T: Use ‘because you can’  DO: Provide useful advice/content

20. Personal Location Based Apps: Implications for P2P Available technology Easy to integrate Maximises opportunities to access the right people = better connections

21. Image Sources: http://www.vr.ucl.ac.uk/projects/arthur/arthur2.jpg http://www.ict.csiro.au/images/NetworkTech/AugmentedReality1big.jpg Augmented Reality

22. Image Sources: http://static.guim.co.uk/sys-images/Travel/Pix/pictures/2009/3/30/1238411195161/Wikitude-augmented-realit-001.jpg http://maps.google.com/ - Lost city of Pompeii AR: Tourism

23. AR: Demos

24. AR: Retailing/work Image Sources: http://www.modivmedia.com/ | http://www.informationinplace.com/upload/CaseImage_vAtoN_New_London_Demo.jpg

25. Image Sources: http://www.pranavmistry.com/projects/sixthsense/#PICTURES http://static.howstuffworks.com/gif/augmented-reality-1.jpg http:// www.google.com/search?hl = en&rlz =1G1GGLQ_EN-GBUK292&q= free+augmented+reality+software&aq = f&aqi =g1&oq = AR: How to

26. Image Sources: http://2.bp.blogspot.com/_U7Ub7Jpfdtg/Swtp2CJ0XeI/AAAAAAAAAXc/Ws3C2DPBCBc/s1600/augmented-reality-paris-2.jpg http://weareorganizedchaos.com/index.php/category/research-statistics/ AR: Income generation

27. AR: Adoption Image Source: http://www.sprxmobile.com/the-augmented-reality-hype-cycle/

28. Augmented Reality: Lessons Source: http://succeedblog.org/post/368843980/city-disco-ball-succeed Source: http://failblog.org/2010/02/09/running-fail/  DON’T: Put users at personal risk  DO: Add enlightening layers

29. Augmented Reality: Implications for P2P Visual navigation New understanding of old content Maximises opportunities to access the right content = better information

30. Games Image Sources: http://www.seriousgamesinstitute.co.uk/research/case-studies.aspx?item=54 http://www.happynews.com/news/12182008/serious-games-designed-learning-training-simulation-fun.htm

31. Games: Immersive Image Sources: http://www.neoseeker.com/Games/Products/Xbox/total_immersion_racing/ http://allvirtual.wordpress.com/2009/07/01/the-convergence-of-physical-events-and-virtual-events/

32. Games: Work Image Sources: http://seriousgamesmarket.blogspot.com/2009/11/serious-games-futuring-medical-training.html http://blogs.ubc.ca/etec522sept09/2009/11/08/module-9-serious-game-environments/

33. Games: Mobile Image Sources: http://www.quicklybored.com/2006/08/pick-qb-as-the-best-post-for-july/game-girls/ http://gamesgizmo.blogspot.com/2008_06_01_archive.html

34. Games: How to Image Sources: http://www.isaga.info/ http://www.gdconf.com/

35. Games: Adoption & Income Generation Image sources: http://www.emarketer.com/Article.aspx?R=1006508 http://www.mmogchart.com/charts/

36. Games: Lessons Source: http://succeedblog.org/post/361898002/wool-sock-succeed Source: http://failblog.org/2010/01/24/turnstile-fail/  DON’T: Be dull/irrelevant  DO: Reward engagement

37. Games: Implications for P2P Immersive/engaging Facilitates creativity Maximises opportunities to access the right solutions = better exploration

38. Why Geotagging/AR/Games? Image source: http://mashable.com/2009/10/14/net-usage-nielsen/

39. What hasn’t been built yet? (Or done well?) Images from video at http://vimeo.com/8569187 Filters Ordering Regulation

40. When will it be too late? WE ARE HERE 2015 (SPECULATION)

41. better connections Image Sources: http://kmwaves.org/site/wp-content/uploads/2009/10/social-media.jpg http://www.londonprofiler.org/

42. better information Image Sources: http://www.scld.org.uk/data/image/image.php/image_247_info_symbol.jpg http://farm4.static.flickr.com/3128/2756996849_b15bb86dac.jpg

43. better exploration Image Sources: http://paradelle.files.wordpress.com/2009/07/compass.jpg http://newsroom.cisco.com/images/CES_second_life_KoolAid_001.jpg

44. better connections + better information + better exploration = More Effective P2P

45. Questions? Joanne Jacobs Social Media Expert Consultant Email: joanne@joannejacobs.net Blog: http://joannejacobs.net/ Twitter: joannejacobs Skype: bgsbjj Skype-in: (+44) 0208 144 9348 Mob: (+44) 07948 318 298 45th slide of 44 slides??? Are you kidding me? No really, I’m stopping now. Thanks for listening