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Joanne Jacobs Social Media Expert Consultant Email: joanne@joannejacobs.net Twitter: joannejacobs Phone: (+44) 07948 318 298 Nu4Us Or, Emergent media for Person-to-Person Communication

Image Sources: Chick:: http://www.flickr.com/photos/cliche/3389201880/in/photostream/ Eggs: http://www.flickr.com/photos/cursedthing/448971179/

DOT POINTS

Image Source: http://www.flickr.com/photos/daybeezho/3219180710/

Image Sources: http://www.flickr.com/photos/bigberto/3031202366/ http://www.flickr.com/photos/leonardlow/310039863/ http://www.flickr.com/photos/turkletom/4325703868/ Geotagging Augmented Reality Games

Personal Location Applications Augmented Reality Games Better Connections Better Information Better Exploration

UK Households with Internet Access (Source: Office for National Statistics, http://www.statistics.gov.uk/cci/nugget.asp?id=8 )

Social Media Growth (Source: Global Social Media consumer usage 2006-2009, Universal McCann Wave 4, http://www.marketing-online.co.uk/wiki/Social_Media_Usage_Statistics )

UK investment in entertainment products (Source: http://www.guardian.co.uk/news/datablog/2009/jun/09/games-dvd-music-downloads-piracy )

Google Trends: Augmented Reality (Source: http://www.google.com/trends?q=augmented+reality&ctab=0&geo=all&date=all )

Geotagging: Google Maps + Photos

Source: http://www.appleinsider.com/articles/09/08/21/canalys_iphone_outsold_all_windows_mobile_phones_in_q2_2009.html

Source: http://richardleyland.com/ and http:// www.youtube.com/watch?v =0z_Q3yl4NjM&feature= player_embedded#at =47 Geotagging / Personal location-based applications

Image Sources: http://gowalla.com/ http://foursquare.com/ http://brightkite.com/

Source: http://apps.asterisq.com/mentionmap/#user-joannejacobs Benefits: Issues based connections

Geotagging: How to Blogs/tweets/ Apps Database/ Knowledge Base Game/Tourism experience

Geotagging #FAIL Source: http://www.augmentedplanet.com/2009/11/do-you-care-about-privacy/

Source: http://failblog.org/2010/02/11/processor-name-fail/ Source: http://succeedblog.org/post/352686919/windows-paperclip-succeed Personal Location Based Apps: Lessons  DON’T: Use ‘because you can’  DO: Provide useful advice/content

Personal Location Based Apps: Implications for P2P
Available technology
Easy to integrate
Maximises opportunities to access the right people
= better connections

Image Sources: http://www.vr.ucl.ac.uk/projects/arthur/arthur2.jpg http://www.ict.csiro.au/images/NetworkTech/AugmentedReality1big.jpg Augmented Reality

Image Sources: http://static.guim.co.uk/sys-images/Travel/Pix/pictures/2009/3/30/1238411195161/Wikitude-augmented-realit-001.jpg http://maps.google.com/ - Lost city of Pompeii AR: Tourism

AR: Demos

AR: Retailing/work Image Sources: http://www.modivmedia.com/ | http://www.informationinplace.com/upload/CaseImage_vAtoN_New_London_Demo.jpg

Image Sources: http://www.pranavmistry.com/projects/sixthsense/#PICTURES http://static.howstuffworks.com/gif/augmented-reality-1.jpg http:// www.google.com/search?hl = en&rlz =1G1GGLQ_EN-GBUK292&q= free+augmented+reality+software&aq = f&aqi =g1&oq = AR: How to

Image Sources: http://2.bp.blogspot.com/_U7Ub7Jpfdtg/Swtp2CJ0XeI/AAAAAAAAAXc/Ws3C2DPBCBc/s1600/augmented-reality-paris-2.jpg http://weareorganizedchaos.com/index.php/category/research-statistics/ AR: Income generation

AR: Adoption Image Source: http://www.sprxmobile.com/the-augmented-reality-hype-cycle/

Augmented Reality: Lessons Source: http://succeedblog.org/post/368843980/city-disco-ball-succeed Source: http://failblog.org/2010/02/09/running-fail/  DON’T: Put users at personal risk  DO: Add enlightening layers

Augmented Reality: Implications for P2P
Visual navigation
New understanding of old content
Maximises opportunities to access the right content
= better information

Games Image Sources: http://www.seriousgamesinstitute.co.uk/research/case-studies.aspx?item=54 http://www.happynews.com/news/12182008/serious-games-designed-learning-training-simulation-fun.htm

Games: Immersive Image Sources: http://www.neoseeker.com/Games/Products/Xbox/total_immersion_racing/ http://allvirtual.wordpress.com/2009/07/01/the-convergence-of-physical-events-and-virtual-events/

Games: Work Image Sources: http://seriousgamesmarket.blogspot.com/2009/11/serious-games-futuring-medical-training.html http://blogs.ubc.ca/etec522sept09/2009/11/08/module-9-serious-game-environments/

Games: Mobile Image Sources: http://www.quicklybored.com/2006/08/pick-qb-as-the-best-post-for-july/game-girls/ http://gamesgizmo.blogspot.com/2008_06_01_archive.html

Games: How to Image Sources: http://www.isaga.info/ http://www.gdconf.com/

Games: Adoption & Income Generation Image sources: http://www.emarketer.com/Article.aspx?R=1006508 http://www.mmogchart.com/charts/

Games: Lessons Source: http://succeedblog.org/post/361898002/wool-sock-succeed Source: http://failblog.org/2010/01/24/turnstile-fail/  DON’T: Be dull/irrelevant  DO: Reward engagement

Games: Implications for P2P
Immersive/engaging
Facilitates creativity
Maximises opportunities to access the right solutions
= better exploration

Why Geotagging/AR/Games? Image source: http://mashable.com/2009/10/14/net-usage-nielsen/

What hasn’t been built yet? (Or done well?) Images from video at http://vimeo.com/8569187 Filters Ordering Regulation

When will it be too late? WE ARE HERE 2015 (SPECULATION)

better connections Image Sources: http://kmwaves.org/site/wp-content/uploads/2009/10/social-media.jpg http://www.londonprofiler.org/

better information Image Sources: http://www.scld.org.uk/data/image/image.php/image_247_info_symbol.jpg http://farm4.static.flickr.com/3128/2756996849_b15bb86dac.jpg

better exploration Image Sources: http://paradelle.files.wordpress.com/2009/07/compass.jpg http://newsroom.cisco.com/images/CES_second_life_KoolAid_001.jpg

better connections + better information + better exploration = More Effective P2P

Questions?
Joanne Jacobs
Social Media Expert Consultant
Email: joanne@joannejacobs.net
Blog: http://joannejacobs.net/
Twitter: joannejacobs
Skype: bgsbjj
Skype-in: (+44) 0208 144 9348
Mob: (+44) 07948 318 298
45th slide of 44 slides??? Are you kidding me? No really, I’m stopping now. Thanks for listening

Likemindsjj

by Joanne Jacobs on Mar 02, 2010

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