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Slides to support my presentation at Like Minds, 26 February 2010, Exeter, UK.

Slides to support my presentation at Like Minds, 26 February 2010, Exeter, UK.
Video of my presentation at: http://www.ustream.tv/recorded/5020916

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    Likemindsjj Likemindsjj Presentation Transcript

    • Are you ready yet? Click to start presentation!
    • Joanne Jacobs Social Media Expert Consultant Email: joanne@joannejacobs.net Twitter: joannejacobs Phone: (+44) 07948 318 298 Nu4Us Or, Emergent media for Person-to-Person Communication
    • Image Sources: Chick:: http://www.flickr.com/photos/cliche/3389201880/in/photostream/ Eggs: http://www.flickr.com/photos/cursedthing/448971179/
    • DOT POINTS
    • Image Source: http://www.flickr.com/photos/daybeezho/3219180710/
    • Image Sources: http://www.flickr.com/photos/bigberto/3031202366/ http://www.flickr.com/photos/leonardlow/310039863/ http://www.flickr.com/photos/turkletom/4325703868/ Geotagging Augmented Reality Games
    • Personal Location Applications Augmented Reality Games Better Connections Better Information Better Exploration
    • UK Households with Internet Access (Source: Office for National Statistics, http://www.statistics.gov.uk/cci/nugget.asp?id=8 )
    • Social Media Growth (Source: Global Social Media consumer usage 2006-2009, Universal McCann Wave 4, http://www.marketing-online.co.uk/wiki/Social_Media_Usage_Statistics )
    • UK investment in entertainment products (Source: http://www.guardian.co.uk/news/datablog/2009/jun/09/games-dvd-music-downloads-piracy )
    • Google Trends: Augmented Reality (Source: http://www.google.com/trends?q=augmented+reality&ctab=0&geo=all&date=all )
    • Geotagging: Google Maps + Photos
    • Source: http://www.appleinsider.com/articles/09/08/21/canalys_iphone_outsold_all_windows_mobile_phones_in_q2_2009.html
    • Source: http://richardleyland.com/ and http:// www.youtube.com/watch?v =0z_Q3yl4NjM&feature= player_embedded#at =47 Geotagging / Personal location-based applications
    • Image Sources: http://gowalla.com/ http://foursquare.com/ http://brightkite.com/
    • Source: http://apps.asterisq.com/mentionmap/#user-joannejacobs Benefits: Issues based connections
    • Geotagging: How to Blogs/tweets/ Apps Database/ Knowledge Base Game/Tourism experience
    • Geotagging #FAIL Source: http://www.augmentedplanet.com/2009/11/do-you-care-about-privacy/
    • Source: http://failblog.org/2010/02/11/processor-name-fail/ Source: http://succeedblog.org/post/352686919/windows-paperclip-succeed Personal Location Based Apps: Lessons  DON’T: Use ‘because you can’  DO: Provide useful advice/content
    • Personal Location Based Apps: Implications for P2P
      • Available technology
      • Easy to integrate
      • Maximises opportunities to access the right people
      • = better connections
    • Image Sources: http://www.vr.ucl.ac.uk/projects/arthur/arthur2.jpg http://www.ict.csiro.au/images/NetworkTech/AugmentedReality1big.jpg Augmented Reality
    • Image Sources: http://static.guim.co.uk/sys-images/Travel/Pix/pictures/2009/3/30/1238411195161/Wikitude-augmented-realit-001.jpg http://maps.google.com/ - Lost city of Pompeii AR: Tourism
    • AR: Demos
    • AR: Retailing/work Image Sources: http://www.modivmedia.com/ | http://www.informationinplace.com/upload/CaseImage_vAtoN_New_London_Demo.jpg
    • Image Sources: http://www.pranavmistry.com/projects/sixthsense/#PICTURES http://static.howstuffworks.com/gif/augmented-reality-1.jpg http:// www.google.com/search?hl = en&rlz =1G1GGLQ_EN-GBUK292&q= free+augmented+reality+software&aq = f&aqi =g1&oq = AR: How to
    • Image Sources: http://2.bp.blogspot.com/_U7Ub7Jpfdtg/Swtp2CJ0XeI/AAAAAAAAAXc/Ws3C2DPBCBc/s1600/augmented-reality-paris-2.jpg http://weareorganizedchaos.com/index.php/category/research-statistics/ AR: Income generation
    • AR: Adoption Image Source: http://www.sprxmobile.com/the-augmented-reality-hype-cycle/
    • Augmented Reality: Lessons Source: http://succeedblog.org/post/368843980/city-disco-ball-succeed Source: http://failblog.org/2010/02/09/running-fail/  DON’T: Put users at personal risk  DO: Add enlightening layers
    • Augmented Reality: Implications for P2P
      • Visual navigation
      • New understanding of old content
      • Maximises opportunities to access the right content
      • = better information
    • Games Image Sources: http://www.seriousgamesinstitute.co.uk/research/case-studies.aspx?item=54 http://www.happynews.com/news/12182008/serious-games-designed-learning-training-simulation-fun.htm
    • Games: Immersive Image Sources: http://www.neoseeker.com/Games/Products/Xbox/total_immersion_racing/ http://allvirtual.wordpress.com/2009/07/01/the-convergence-of-physical-events-and-virtual-events/
    • Games: Work Image Sources: http://seriousgamesmarket.blogspot.com/2009/11/serious-games-futuring-medical-training.html http://blogs.ubc.ca/etec522sept09/2009/11/08/module-9-serious-game-environments/
    • Games: Mobile Image Sources: http://www.quicklybored.com/2006/08/pick-qb-as-the-best-post-for-july/game-girls/ http://gamesgizmo.blogspot.com/2008_06_01_archive.html
    • Games: How to Image Sources: http://www.isaga.info/ http://www.gdconf.com/
    • Games: Adoption & Income Generation Image sources: http://www.emarketer.com/Article.aspx?R=1006508 http://www.mmogchart.com/charts/
    • Games: Lessons Source: http://succeedblog.org/post/361898002/wool-sock-succeed Source: http://failblog.org/2010/01/24/turnstile-fail/  DON’T: Be dull/irrelevant  DO: Reward engagement
    • Games: Implications for P2P
      • Immersive/engaging
      • Facilitates creativity
      • Maximises opportunities to access the right solutions
      • = better exploration
    • Why Geotagging/AR/Games? Image source: http://mashable.com/2009/10/14/net-usage-nielsen/
    • What hasn’t been built yet? (Or done well?) Images from video at http://vimeo.com/8569187 Filters Ordering Regulation
    • When will it be too late? WE ARE HERE 2015 (SPECULATION)
    • better connections Image Sources: http://kmwaves.org/site/wp-content/uploads/2009/10/social-media.jpg http://www.londonprofiler.org/
    • better information Image Sources: http://www.scld.org.uk/data/image/image.php/image_247_info_symbol.jpg http://farm4.static.flickr.com/3128/2756996849_b15bb86dac.jpg
    • better exploration Image Sources: http://paradelle.files.wordpress.com/2009/07/compass.jpg http://newsroom.cisco.com/images/CES_second_life_KoolAid_001.jpg
    • better connections + better information + better exploration = More Effective P2P
    • Questions?
          • Joanne Jacobs
          • Social Media Expert Consultant
          • Email: joanne@joannejacobs.net
          • Blog: http://joannejacobs.net/
          • Twitter: joannejacobs
          • Skype: bgsbjj
          • Skype-in: (+44) 0208 144 9348
          • Mob: (+44) 07948 318 298
      45th slide of 44 slides??? Are you kidding me? No really, I’m stopping now. Thanks for listening