1. Gordon Gekko Is Dead: How Competitive Advantage is Shifting in the Social Media Age. Joanne Jacobs Social Media Expert Consultant Email: [email_address] Twitter: @joannejacobs Skype: bgbsjj
Slick corporate messaging and PR developed in priority from the 1950s to the 1990s, so that perception about brands became more important than the quality of the product. When the reality of a product experience failed to live up to messaging for the product, trust in corporate messagtes declined.