This document discusses how virtual reality is becoming more prominent and accessible through technology. It notes that smart phones are growing rapidly and enabling augmented reality applications. As mobile networks and devices improve, virtual experiences are becoming more interactive and immersive. This shifts reality by making it accessible regardless of time or location, more affordable through virtual platforms, and more interesting through new creative outlets.

1. Joanne Jacobs Social Media Expert Consultant Email: joanne@joannejacobs.net Twitter: joannejacobs Phone: (+44) 07948 318 298 Virtual is the New Real

2. Index

3. Four things come not back... .. Image source: http://www.flickr.com/photos/10259776@N00/3549893992/ The spoken word Time passed The sped arrow The neglected opportunity

4. Image Sources: http://www.flickr.com/photos/redjar/113152359/in/set-72057594083145592/ http://www.mindhacks.com/blog/files/2005/07/time.jpg http://www.flickr.com/photos/fdecomite/406635986/ Reality is bureaucratic

5. Image Sources: http://www.amitbhawani.com/Images/M/Mobile-Phone-Spamming.jpg http:// www.scu.edu/sustainability/soap/images/phonebook.bmp Reality is isolating

6. Virtual = desirable Image source: http://www.flickr.com/photos/fdecomite/2555751322/

7. Smart phone growth: Gartner (May 2010) Image source: http:// en.wikipedia.org/wiki/Smart_phones

8. Image Sources: http://blog.segd.org/2010/05/streetmuseum/ http://www.flickr.com/photos/sndrv/4519088620/

9. AR Growth: Zugera (2009) Image source: http://www.slideshare.net/MHSzymczyk/augmented-reality-statistics-2009

10. Virtual Activism Image source: http://www.flickr.com/photos/0742/3405203655/

11. Mobile suited to AR Image source: http:// www.spottedbylocals.com/ar -in-the-city/

12. PCs v. Mobile Source: http://www.newstatesman.com/technology/2010/05/million-units-shipments-mini

13. PCs v Mobile Faster growth; Catching up on PCs in unit sales.

14. Creativity Image source: http://vimeo.com/10692284

16. Image source: http://gizmodo.com/5381469/augmented-reality-finger-billboard-prods-destroys-passersby Original source: http:// www.chrisoshea.org / Playing with reality

17. Image source: http://www.flickr.com/photos/torley/3685186628 / Empowered customers

18. Image source: http://darmano.typepad.com/logic_emotion/2008/02/the-3-us-a-mode.html

19. Human versus virtual interaction Image source: http://www.flickr.com/photos/photolibraries/2769049603/

20. Image source: http://blogs.laweekly.com/squidink/food-in-movies/gold-star-cinema-first-date-ex/ Archives Content augmentation Content filtering Experiences Priced:

21. Revenue generation Image source: http://www.wegame.com/view/World_of_Warcraft_Screenshot_by_Jakeb_20090123_09_13_07/

22. Image sources: http:// www.youtube.com/watch?v =sTERI1s-UyA http:// www.youtube.com/watch?v =P9KPJlA5yds http:// www.youtube.com/watch?v =7JWk_JIE3Ow Locational Fun Instructional

23. Image sources: http://www.flickr.com/photos/jordigraells/2098331968/ http:// acid.net.au/index.php?option = com_content&task = view&id =147 WORK: Problem solving, logistics management CREATE: performance art, collaborative works

24. Image sources: http://www.bbc.co.uk/blogs/technology/2009/03/ http://www.letsgomobile.org/en/2985/nokia-symbian-phones/ Wikitude Symbian

25. Image sources: http:// www.lhrnoisemap.org/takepart.html http://socialmediagraffiti.com/2009/05/audio-boo/ Video & voice recording by location

26. Image source: http://www.flickr.com/photos/rafaeldesigner/4515763025/ What should we do first?

27. Image sources: http://www.flickr.com/photos/87242149@N00/3752195091/ http://www.dashland.eclipse.co.uk/blog/labels/google%20earth.html What comes next?

28. Image source: http://www.flickr.com/photos/mtonic/3747748367/ On/Beyond the horizon

29. Virtual is the New Real Virtual makes reality accessible (time/geo) Virtual makes reality affordable (efficiencies of scale) Virtual makes reality interesting (creativity)

30. Questions? Joanne Jacobs Social Media Expert Consultant Email: joanne@joannejacobs.net Blog: http://joannejacobs.net/ Twitter: joannejacobs Skype: bgsbjj Skype-in: (+44) 0208 144 9348 Mob: (+44) 07948 318 298