2010 STKI
CURATED COMPUTING




   Dr. Jimmy Schwarzkopf
        Research Fellow
       jimmy@stki.info
2
Is this innovation ????




                          3
“innovation ”




                4
Sometimes the “crash” is …..




                    5
Microsoft CEO Steve Ballmer : CES keynote speech 6/1/2010


-"The fact of the matter is, this is not
 a downturn, this is ...
What do we carry in our pockets ?




                                7
                   7
Virtually free and unlimited:
              bandwidth and storage

• Storage and bandwidth: are
  improving performance an...
Cheap fast storage/bandwidth
Growth: Digital Agenda
Broadband related growth (innovation)
will be the big differentiator in 2010-2012




             ...
Wired : 9/2010




             11
Consumer Cloud Applications
Cheap fast storage/bandwidth




                13
14
Companies 2011: Engaging and influencing


         CRM 1.0                           CRM 2.0
Managing individual customer...
When will we have “Industrial Information” Machines ?
       It takes time not only for people to adopt
      technologies...
17
Internet of things:


   SPEED                 SCALE            SENSORS SOFTWARE
Infinite bandwidth     Unprecedented     ...
What happenned
• Consumerization of
  technology (user demand)      • Hardware
• Social Networks                  – Cool c...
The BIG problem : complexity




                    20
The solution




               21
CURATED COMPUTING
CURATOR:
1. Simplifies technology and
   “cost” model (ie: salesforce)
2. Will decide what technologies
...
Decision on “curator”as marriage




                      23
Or religion




              24
DEFINITIONS: CURATED COMPUTING
– 24 X 7 connectivity
– Application based appliance (peer to peer)
   •   Application marke...
NO .. NO




           26
5th Generation Of Computing
  1970s      1980s     1990s   Today    2010+
Autocratic Personal:   Web:    SOA:    Curated:
...
5th Generation Of Computing
  1970s      1980s     1990s   Today    2010+
Autocratic Personal:   Web:    SOA:    Curated:
...
MEGAtrends: curated computing




      29
Disruptive Innovations




                 30
Winners and losers: who now?


                          15 billion ARM
                           based chips
           ...
32
33
Like an old phone   changed form        adopted its own form




                                   34
FOURSQUARE




         35
Unsocial

        Unsocial is a new application
      that connects users with business
        people in their proximity ...
Context Application: Zipcar




                    37
In Context :Transparent Price




                     38
Farmville Game on Facebook
• It‟s free but you can buy goods to enhance
  the experience:
  – 800.000 tractors „sold‟ ever...
40
41
42
If looks could kill




                      43
New client ? 1 or more ?




                  44
45
45
46
What is Amazon ?




“Man is the creator of change in this world.
  As such he should be above systems and
  structures, a...
48
iPad: content consumption




                  49
Citrix   FREE




                50
SAP BASIS 17.99 USD




               51
Oracle BI FREE




            52
53
ORACLE FREE




          54
SAP Mobile FREE




             55
iPhone the content revolution



The dean of Yale University's School of Management has
          joined Apple as a new Vi...
FaceTime: Skype killer




                 57
Google into other things?




                    58      58
Other ecosystems




             59
60
Other ecosystems: blackberry




                               61
                 61
One for each kind?




                62
Or one for each machine?
PCs   Mac     Tablets   Smart phones Cell phones
Design features (user wins)
                 vs
development and distribution (IT wins)




                         64
How are we going to use them ?




                     65
Mobile website also changing
Your mobile website should                      and Less like that:
     look more like that:...
Thank you

    Dr. Jimmy Schwarzkopf


               67
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The new mobile world

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The new mobile world

  1. 1. 2010 STKI CURATED COMPUTING Dr. Jimmy Schwarzkopf Research Fellow jimmy@stki.info
  2. 2. 2
  3. 3. Is this innovation ???? 3
  4. 4. “innovation ” 4
  5. 5. Sometimes the “crash” is ….. 5
  6. 6. Microsoft CEO Steve Ballmer : CES keynote speech 6/1/2010 -"The fact of the matter is, this is not a downturn, this is a bit of a reset”- 6
  7. 7. What do we carry in our pockets ? 7 7
  8. 8. Virtually free and unlimited: bandwidth and storage • Storage and bandwidth: are improving performance and cost efficiency even faster than processor speed is . • The marginal cost is falling to wired practically zero. 8
  9. 9. Cheap fast storage/bandwidth
  10. 10. Growth: Digital Agenda Broadband related growth (innovation) will be the big differentiator in 2010-2012 10
  11. 11. Wired : 9/2010 11
  12. 12. Consumer Cloud Applications
  13. 13. Cheap fast storage/bandwidth 13
  14. 14. 14
  15. 15. Companies 2011: Engaging and influencing CRM 1.0 CRM 2.0 Managing individual customers Managing influencers and ‘tribes’
  16. 16. When will we have “Industrial Information” Machines ? It takes time not only for people to adopt technologies into their daily routines but also for technologists to figure out how to make things 33 years The Austin 7 was produced from 1922 through to 1939 The Karl Benz Patent Motorwagen 1885,. by the Austin Motor Company. 16
  17. 17. 17
  18. 18. Internet of things: SPEED SCALE SENSORS SOFTWARE Infinite bandwidth Unprecedented New kinds of data Cloud applications and going for real- processing power time data and storage sizes r Appliance Always connected Easy to use 18
  19. 19. What happenned • Consumerization of technology (user demand) • Hardware • Social Networks – Cool chips • Cloud Applications – Memory/storage – Standard – Batteries – Easy to use • Broadband – Business Model – Cellular Networks • No license – Wi-Fi • Pay per use 19
  20. 20. The BIG problem : complexity 20
  21. 21. The solution 21
  22. 22. CURATED COMPUTING CURATOR: 1. Simplifies technology and “cost” model (ie: salesforce) 2. Will decide what technologies will enter his roadmap and when) 3. Will design a specific man machine interface 4. Whole ecosystem will grow around him (ie: apple) Examples: Oracle, Microsoft, IBM, SAP and Android/google 22
  23. 23. Decision on “curator”as marriage 23
  24. 24. Or religion 24
  25. 25. DEFINITIONS: CURATED COMPUTING – 24 X 7 connectivity – Application based appliance (peer to peer) • Application market is self service • Applications are standard and easy to install • Applications have the same MMI • Part/all of the application is in the cloud – Appliance is ultra-portable, Wi-Fi and 3G-4G – Security / tokens 25
  26. 26. NO .. NO 26
  27. 27. 5th Generation Of Computing 1970s 1980s 1990s Today 2010+ Autocratic Personal: Web: SOA: Curated: Centralized Computing
  28. 28. 5th Generation Of Computing 1970s 1980s 1990s Today 2010+ Autocratic Personal: Web: SOA: Curated: Centralized Computing
  29. 29. MEGAtrends: curated computing 29
  30. 30. Disruptive Innovations 30
  31. 31. Winners and losers: who now? 15 billion ARM based chips shipped to date 31
  32. 32. 32
  33. 33. 33
  34. 34. Like an old phone changed form adopted its own form 34
  35. 35. FOURSQUARE 35
  36. 36. Unsocial Unsocial is a new application that connects users with business people in their proximity that they need to meet. It doesn’t care about any of your friends. It’s focused on all the people you don’t know but probably should 36
  37. 37. Context Application: Zipcar 37
  38. 38. In Context :Transparent Price 38
  39. 39. Farmville Game on Facebook • It‟s free but you can buy goods to enhance the experience: – 800.000 tractors „sold‟ every single day • A team of 35 Developers release new virtual items into FarmVille twice a week • 65 Million+ users without any advertising; 1.2 Million users per day • Parent company Zynga makes est. $500M / Year and has 600+ employees 39
  40. 40. 40
  41. 41. 41
  42. 42. 42
  43. 43. If looks could kill 43
  44. 44. New client ? 1 or more ? 44
  45. 45. 45 45
  46. 46. 46
  47. 47. What is Amazon ? “Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them.” 47
  48. 48. 48
  49. 49. iPad: content consumption 49
  50. 50. Citrix FREE 50
  51. 51. SAP BASIS 17.99 USD 51
  52. 52. Oracle BI FREE 52
  53. 53. 53
  54. 54. ORACLE FREE 54
  55. 55. SAP Mobile FREE 55
  56. 56. iPhone the content revolution The dean of Yale University's School of Management has joined Apple as a new Vice President, serving of the dean of a new "Apple University." Over 300K In Israel 56
  57. 57. FaceTime: Skype killer 57
  58. 58. Google into other things? 58 58
  59. 59. Other ecosystems 59
  60. 60. 60
  61. 61. Other ecosystems: blackberry 61 61
  62. 62. One for each kind? 62
  63. 63. Or one for each machine? PCs Mac Tablets Smart phones Cell phones
  64. 64. Design features (user wins) vs development and distribution (IT wins) 64
  65. 65. How are we going to use them ? 65
  66. 66. Mobile website also changing Your mobile website should and Less like that: look more like that: Don’t look at mobile devices as an “extended PC” It is a totally different device that will offer added value that a PC doesn’t
  67. 67. Thank you Dr. Jimmy Schwarzkopf 67

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