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The new mobile world
 

The new mobile world

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this presentation describes the new technology world that i call curated computing

this presentation describes the new technology world that i call curated computing

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    The new mobile world The new mobile world Presentation Transcript

    • 2010 STKI CURATED COMPUTING Dr. Jimmy Schwarzkopf Research Fellow jimmy@stki.info
    • 2
    • Is this innovation ???? 3
    • “innovation ” 4
    • Sometimes the “crash” is ….. 5
    • Microsoft CEO Steve Ballmer : CES keynote speech 6/1/2010 -"The fact of the matter is, this is not a downturn, this is a bit of a reset”- 6
    • What do we carry in our pockets ? 7 7
    • Virtually free and unlimited: bandwidth and storage • Storage and bandwidth: are improving performance and cost efficiency even faster than processor speed is . • The marginal cost is falling to wired practically zero. 8
    • Cheap fast storage/bandwidth
    • Growth: Digital Agenda Broadband related growth (innovation) will be the big differentiator in 2010-2012 10
    • Wired : 9/2010 11
    • Consumer Cloud Applications
    • Cheap fast storage/bandwidth 13
    • 14
    • Companies 2011: Engaging and influencing CRM 1.0 CRM 2.0 Managing individual customers Managing influencers and ‘tribes’
    • When will we have “Industrial Information” Machines ? It takes time not only for people to adopt technologies into their daily routines but also for technologists to figure out how to make things 33 years The Austin 7 was produced from 1922 through to 1939 The Karl Benz Patent Motorwagen 1885,. by the Austin Motor Company. 16
    • 17
    • Internet of things: SPEED SCALE SENSORS SOFTWARE Infinite bandwidth Unprecedented New kinds of data Cloud applications and going for real- processing power time data and storage sizes r Appliance Always connected Easy to use 18
    • What happenned • Consumerization of technology (user demand) • Hardware • Social Networks – Cool chips • Cloud Applications – Memory/storage – Standard – Batteries – Easy to use • Broadband – Business Model – Cellular Networks • No license – Wi-Fi • Pay per use 19
    • The BIG problem : complexity 20
    • The solution 21
    • CURATED COMPUTING CURATOR: 1. Simplifies technology and “cost” model (ie: salesforce) 2. Will decide what technologies will enter his roadmap and when) 3. Will design a specific man machine interface 4. Whole ecosystem will grow around him (ie: apple) Examples: Oracle, Microsoft, IBM, SAP and Android/google 22
    • Decision on “curator”as marriage 23
    • Or religion 24
    • DEFINITIONS: CURATED COMPUTING – 24 X 7 connectivity – Application based appliance (peer to peer) • Application market is self service • Applications are standard and easy to install • Applications have the same MMI • Part/all of the application is in the cloud – Appliance is ultra-portable, Wi-Fi and 3G-4G – Security / tokens 25
    • NO .. NO 26
    • 5th Generation Of Computing 1970s 1980s 1990s Today 2010+ Autocratic Personal: Web: SOA: Curated: Centralized Computing
    • 5th Generation Of Computing 1970s 1980s 1990s Today 2010+ Autocratic Personal: Web: SOA: Curated: Centralized Computing
    • MEGAtrends: curated computing 29
    • Disruptive Innovations 30
    • Winners and losers: who now? 15 billion ARM based chips shipped to date 31
    • 32
    • 33
    • Like an old phone changed form adopted its own form 34
    • FOURSQUARE 35
    • Unsocial Unsocial is a new application that connects users with business people in their proximity that they need to meet. It doesn’t care about any of your friends. It’s focused on all the people you don’t know but probably should 36
    • Context Application: Zipcar 37
    • In Context :Transparent Price 38
    • Farmville Game on Facebook • It‟s free but you can buy goods to enhance the experience: – 800.000 tractors „sold‟ every single day • A team of 35 Developers release new virtual items into FarmVille twice a week • 65 Million+ users without any advertising; 1.2 Million users per day • Parent company Zynga makes est. $500M / Year and has 600+ employees 39
    • 40
    • 41
    • 42
    • If looks could kill 43
    • New client ? 1 or more ? 44
    • 45 45
    • 46
    • What is Amazon ? “Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them.” 47
    • 48
    • iPad: content consumption 49
    • Citrix FREE 50
    • SAP BASIS 17.99 USD 51
    • Oracle BI FREE 52
    • 53
    • ORACLE FREE 54
    • SAP Mobile FREE 55
    • iPhone the content revolution The dean of Yale University's School of Management has joined Apple as a new Vice President, serving of the dean of a new "Apple University." Over 300K In Israel 56
    • FaceTime: Skype killer 57
    • Google into other things? 58 58
    • Other ecosystems 59
    • 60
    • Other ecosystems: blackberry 61 61
    • One for each kind? 62
    • Or one for each machine? PCs Mac Tablets Smart phones Cell phones
    • Design features (user wins) vs development and distribution (IT wins) 64
    • How are we going to use them ? 65
    • Mobile website also changing Your mobile website should and Less like that: look more like that: Don’t look at mobile devices as an “extended PC” It is a totally different device that will offer added value that a PC doesn’t
    • Thank you Dr. Jimmy Schwarzkopf 67