Your SlideShare is downloading. ×
0
Being Social: Why Communicating through Social Media is the Rage & How You Can Join In<br />Jill Hurst-Wahl<br />http://ti...
Being Social, http://eNetworking101.blogspot.com<br />
1876 – Successful bidirectional transmission (telephone)<br /><1912 – U.S. first radio station<br />1928 – U.S. first TV s...
“According to the Pew Research Center, about 75 percent of American teens own a cell phone…half of American teens send at ...
1-to-1<br />1-to-many (broadcast)<br />2-way conversations with colleagues, customers, and those who might become customer...
Tools Used by Cisco Study Participants<br />Social networking (e.g., Facebook)<br />Micro-blogging (e.g., Twitter)<br />Bl...
Usage by Fortune Global 100<br />Twitter		65%<br />Facebook	54%<br />YouTube	50%<br />RSS 		33%<br />Flowtown, 3/7/10<br />
Why Use Social Media?<br />Collecting information (listening)<br />Engaging the community<br />Driving web traffic <br />W...
Sphere of Influence<br />
3 Tools People Want<br />
Steve Tylock<br />
Jill Hurst-Wahl<br />
LinkedIn Groups<br />98 comments…and more coming!<br />
7 Tips for Social Media Success (Cisco)<br />Control alienates; conversation activates.<br />Consistent usage equals consi...
Being Social: Why Communicating through Social Media is the Rage & How You Can Join In
Upcoming SlideShare
Loading in...5
×

Being Social: Why Communicating through Social Media is the Rage & How You Can Join In

630

Published on

Presentation for the Technology Alliance of Central New York on social media (e.g., Facebook, LinkedIn, Twitter, etc.)

Published in: Technology
1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total Views
630
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Being Social: Why Communicating through Social Media is the Rage & How You Can Join In"

  1. 1. Being Social: Why Communicating through Social Media is the Rage & How You Can Join In<br />Jill Hurst-Wahl<br />http://tinyurl.com/tacny2010<br />Sept. 14, 2010<br />
  2. 2. Being Social, http://eNetworking101.blogspot.com<br />
  3. 3. 1876 – Successful bidirectional transmission (telephone)<br /><1912 – U.S. first radio station<br />1928 – U.S. first TV station<br />1945 – Citizen band (CB) radio<br />1992 – AOL international email gateway<br />1992 – Short message service (txt msg)<br />1998 – Google <br />2003 – LinkedIn<br />2003 – MySpace<br />2004 – Facebook<br />2006 – Twitter<br />2009 – FourSquare<br />Shifting to methods that can be carried in our pockets.<br />
  4. 4.
  5. 5. “According to the Pew Research Center, about 75 percent of American teens own a cell phone…half of American teens send at least 50 text messages a day.” <br />– Post-Standard<br />
  6. 6. 1-to-1<br />1-to-many (broadcast)<br />2-way conversations with colleagues, customers, and those who might become customers<br />
  7. 7. Tools Used by Cisco Study Participants<br />Social networking (e.g., Facebook)<br />Micro-blogging (e.g., Twitter)<br />Blog<br />Collaboration portal<br />Wiki<br />IM<br />Video on demand<br />Virtual world<br />Teleconferencing<br />Cisco 2010<br />
  8. 8. Usage by Fortune Global 100<br />Twitter 65%<br />Facebook 54%<br />YouTube 50%<br />RSS 33%<br />Flowtown, 3/7/10<br />
  9. 9. Why Use Social Media?<br />Collecting information (listening)<br />Engaging the community<br />Driving web traffic <br />Win over influencers<br />Allowing your authentic self to be known<br />
  10. 10. Sphere of Influence<br />
  11. 11.
  12. 12.
  13. 13. 3 Tools People Want<br />
  14. 14.
  15. 15. Steve Tylock<br />
  16. 16. Jill Hurst-Wahl<br />
  17. 17. LinkedIn Groups<br />98 comments…and more coming!<br />
  18. 18.
  19. 19.
  20. 20. 7 Tips for Social Media Success (Cisco)<br />Control alienates; conversation activates.<br />Consistent usage equals consistent experience.<br />Technology is the backbone.<br />Authenticity prevails.<br />Relevant, concise content remains imperative.<br />Sustainable strategies reap rewards.<br />Survival still traces back to adaption.<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×