Being Social: Why Communicating through Social Media is the Rage & How You Can Join In
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Being Social: Why Communicating through Social Media is the Rage & How You Can Join In

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Presentation for the Technology Alliance of Central New York on social media (e.g., Facebook, LinkedIn, Twitter, etc.)

Presentation for the Technology Alliance of Central New York on social media (e.g., Facebook, LinkedIn, Twitter, etc.)

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  • 1. Being Social: Why Communicating through Social Media is the Rage & How You Can Join In
    Jill Hurst-Wahl
    http://tinyurl.com/tacny2010
    Sept. 14, 2010
  • 2. Being Social, http://eNetworking101.blogspot.com
  • 3. 1876 – Successful bidirectional transmission (telephone)
    <1912 – U.S. first radio station
    1928 – U.S. first TV station
    1945 – Citizen band (CB) radio
    1992 – AOL international email gateway
    1992 – Short message service (txt msg)
    1998 – Google
    2003 – LinkedIn
    2003 – MySpace
    2004 – Facebook
    2006 – Twitter
    2009 – FourSquare
    Shifting to methods that can be carried in our pockets.
  • 4.
  • 5. “According to the Pew Research Center, about 75 percent of American teens own a cell phone…half of American teens send at least 50 text messages a day.”
    – Post-Standard
  • 6. 1-to-1
    1-to-many (broadcast)
    2-way conversations with colleagues, customers, and those who might become customers
  • 7. Tools Used by Cisco Study Participants
    Social networking (e.g., Facebook)
    Micro-blogging (e.g., Twitter)
    Blog
    Collaboration portal
    Wiki
    IM
    Video on demand
    Virtual world
    Teleconferencing
    Cisco 2010
  • 8. Usage by Fortune Global 100
    Twitter 65%
    Facebook 54%
    YouTube 50%
    RSS 33%
    Flowtown, 3/7/10
  • 9. Why Use Social Media?
    Collecting information (listening)
    Engaging the community
    Driving web traffic
    Win over influencers
    Allowing your authentic self to be known
  • 10. Sphere of Influence
  • 11.
  • 12.
  • 13. 3 Tools People Want
  • 14.
  • 15. Steve Tylock
  • 16. Jill Hurst-Wahl
  • 17. LinkedIn Groups
    98 comments…and more coming!
  • 18.
  • 19.
  • 20. 7 Tips for Social Media Success (Cisco)
    Control alienates; conversation activates.
    Consistent usage equals consistent experience.
    Technology is the backbone.
    Authenticity prevails.
    Relevant, concise content remains imperative.
    Sustainable strategies reap rewards.
    Survival still traces back to adaption.