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Enabling Innovation

We brainstorm all the time, but do we do it correctly or well? The answer is, “No.” There are techniques and rules to help us get the most of out the brainstorming that we do. This session begins with a review of seven rules that will instantly improve your brainstorming effort. The speaker will share several brainstorming techniques, including mind-storming, the long list, and brand-storming. Participants then use these techniques to brainstorm new innovative services, technology uses, and training tactics for their libraries.

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Enabling Innovation

  1. 1. Enabling Innovation [Interactive 45 min. Workshop] Jill Hurst-Wahl Director, MSLIS Program Syracuse University @jill_hw 1
  2. 2. Agenda • The environment • IDEO brainstorming rules • Learn three brainstorming techniques • Practice one of the techniques (10 min.) • Wrap-up & report out (10 min.) • Slides are on CIL web site & SlideShare • Contain additional techniques! 2 SyracuseUniversityiSchool
  3. 3. The Environment • Be picky about the location. • Give people room to move. • Give play a chance. • Have a diverse group. • Appoint a facilitator. • Stick to the rules. (next slide) • Keep notes. • Limit any parameters. 3 SyracuseUniversityiSchool
  4. 4. Brainstorming Rules from IDEO 1. Defer judgment 2. Encourage wild ideas 3. Build on the ideas of others 4. Stay focused on the topic 5. One conversation at a time 6. Be visual 7. Go for quantity 4 SyracuseUniversityiSchool And… Stick to the rules! Work quickly. No idea is refused.
  5. 5. Mind-Storming What is it? Brainstorming with yourself. Why? 1) It is the basis for other techniques. 2) Often we only have ourselves. Example: Mind-storming names for a new library program. 5 SyracuseUniversityiSchool
  6. 6. Mind-Storming How do you lead yourself? • Give yourself a specific question. • Give yourself a time limit. • Focus. • Stick to the rules. Let’s try it! • Mind-storm creative ways of sharing what you learned at CIL. 6 SyracuseUniversityiSchool
  7. 7. Long List What is it? You brainstorm as many ideas as possible (100+). Why? The early ideas are the easiest and least creative. Real creativity occurs after the easy ideas have been said. Example: Allow patrons to create their own summer programming. 7 SyracuseUniversityiSchool
  8. 8. Brand-Storming What is it? You select a specific brand and brainstorm from that point of view. Why? Provides a different basis for your brainstorming. Example: If Apple, Lego, Disney, or NBA designed a new library, what would it look like? What services would it provide? 8 SyracuseUniversityiSchool
  9. 9. Let’s Do It! 9 SyracuseUniversityiSchool Group Style Topic 1 Long List Services for the ESL/ESOL community 2 Brand-Storming Workspaces or services for military veterans Capture your ideas & email to for sharing out to all CILDC.
  10. 10. Report Out & Wrap Up • Email your lists to • How did the technique help you? • What hindered you? • What was your most creative idea? • What will you take back to work from this exercise? 10 SyracuseUniversityiSchool
  11. 11. More Techniques! SyracuseUniversityiSchool 11
  12. 12. Role Storming What is it? You select a specific real or fictional character and brainstorm from that person’s point of view. Why? Frees you to think of wild and imaginative ideas. Example: Brainstorm as Darth Vadar, Ron Burgundy, Roseanne Conner, Olivia Pope (Scandal) 12 SyracuseUniversityiSchool
  13. 13. Opposites What is it? You consider the exact opposite of what is normal. Why? It provides a different perspective and can spark useful ideas. Example: Rather than a library being a safe place, it is a dangerous place. 13 SyracuseUniversityiSchool