2009 Feb 17 Public Broadcasters

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This speech pulls together Pew Internet findings and analysis about how people get news and relate to news items in the digital age.

2009 Feb 17 Public Broadcasters

  1. 1. THE NEW NEWS MEDIA-SCAPE Lee Rainie – Director Pew Internet Project Public Broadcasters – Atlanta February 17, 2009
  2. 2. New information ecosystem: Then and Now Industrial Age Info was: Scarce Expensive Institutionally oriented Designed for consumption Information Age Info is: Abundant Cheap Personally oriented Designed for participation
  3. 3. 2000 46% of adults use internet 5% with broadband at home 50% own a cell phone 0% connect to internet wirelessly <10% use “cloud” = slow, stationary connections built around my computer The internet is the asteroid: Then and now 2008 74% of adults use internet 58% with broadband at home 82% own a cell phone 62% connect to internet wirelessly >53% use “cloud” = fast, mobile connections built around outside servers and storage
  4. 4. Media ecology – then <ul><li>Product Route to home Display Local storage </li></ul><ul><li>TV stations phone TV Cassette/ 8-track </li></ul><ul><li> broadcast TV radio </li></ul><ul><li> broadcast radio stereo Vinyl album </li></ul><ul><li>News mail </li></ul><ul><li>Advertising newspaper delivery phone </li></ul><ul><li> paper </li></ul><ul><li>Radio Stations non-electronic </li></ul>Tom Wolzien, Sanford C. Bernstein & Co
  5. 5. Media ecology – now <ul><li>Product Route to home Display Local storage </li></ul><ul><li> cable TiVo (PVR) VCR </li></ul><ul><li>TV stations DSL TV Satellite radio player </li></ul><ul><li>Info wireless/phone radio DVD </li></ul><ul><li>“ Daily me” broadcast TV PC Web-based storage </li></ul><ul><li>content iPod /MP3 server/ TiVo (PVR) </li></ul><ul><li>Cable Nets broadcast radio stereo PC </li></ul><ul><li>Web sites satellite monitor web storage/servers </li></ul><ul><li>Local news mail headphones CD/CD-ROM </li></ul><ul><li>Content from express delivery pager satellite player cell phone memory </li></ul><ul><li>individuals iPod / storage portable gamer MP3 player / iPod </li></ul><ul><li>Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs </li></ul><ul><li>Advertising newspaper delivery phone cable box </li></ul><ul><li>Radio stations camcorder/camera PDA/Palm game console </li></ul><ul><li>game console paper </li></ul><ul><li>Satellite radio non-electronic storage sticks/disks </li></ul>Adapted from Tom Wolzien, Sanford C. Bernstein & Co
  6. 6. Ecosystem change – 1 <ul><li>Volume of information grows </li></ul>
  7. 8. … and the “long tail” becomes more important -- Chris Anderson Traffic Content 20%-40% of traffic or sales in the “long tail” Amazon, Rhapsody/iTunes, Netflix
  8. 9. Ecosystem change – 2 <ul><li>Variety of information and sources of information grow </li></ul>
  9. 10. … and people have more options for their passions -- Markus Prior and Cass Sunstein
  10. 11. Ecosystem change – 3 <ul><li>Velocity of information increases and smart mobs emerge </li></ul><ul><li>-- Howard Rheingold Clay Shirky </li></ul>
  11. 12. Ecosystem change – 4 <ul><li>Venues of intersecting with information and people multiply and the availability of information expands to all hours of the day and all places we are </li></ul><ul><li>-- Nielsen Company </li></ul>
  12. 13. Ecosystem change – 5 <ul><li>People’s vigilance for information changes in two directions: </li></ul><ul><li>1) attention is truncated (Linda Stone) </li></ul><ul><li>2) attention is elongated (Andrew Keen; Terry Fisher) </li></ul>
  13. 14. Kaiser Family Foundation, Media Multitasking Among American Youth, December 2006
  14. 15. Ecosystem change – 6 <ul><li>The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact </li></ul><ul><li>-- Metaverse Roadmap Project </li></ul>1) Virtual Worlds
  15. 16. Ecosystem change – 6 <ul><li>The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact </li></ul><ul><li>-- Metaverse Roadmap Project </li></ul>2) Mirror Worlds
  16. 17. Ecosystem change – 6 <ul><li>The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact </li></ul><ul><li>-- Metaverse Roadmap Project </li></ul>3) Augmented Reality
  17. 18. Ecosystem change – 6 <ul><li>The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact </li></ul><ul><li>-- Metaverse Roadmap Project </li></ul>4) Life-logging -- Gordon Bell
  18. 19. Ecosystem change – 7 <ul><li>Valence (relevance) of information improves – search and customization get better as we create the “Daily Me” and “Daily Us” </li></ul><ul><li>– Nicholas Negroponte </li></ul>
  19. 20. Ecosystem change – 8 <ul><li>The voice of information democratizes and the visibility of new creators is enhanced. Identity and privacy change. </li></ul><ul><li>-- William Dutton </li></ul>
  20. 21. Ecosystem change – 9 <ul><li>Voting on and ventilating about information proliferates as tagging, rating, and commenting occurs and collective intelligence asserts itself </li></ul><ul><li>-- Henry Jenkins </li></ul><ul><li>David Weinberger </li></ul>
  21. 22. Ecosystem change – 10 <ul><li>Social networks become more vivid and meaningful. Media-making is part of social networking. “Networked individualism” takes hold. </li></ul><ul><li>-- Barry Wellman </li></ul>
  22. 23. <ul><li>64% of online teens have created their own profile on a social network site like MySpace or Facebook </li></ul><ul><li>---- </li></ul><ul><li>35% of online adults have such profiles </li></ul>Content creation
  23. 24. <ul><li>33% of college students keep blogs and regularly post </li></ul><ul><li>54% read blogs </li></ul><ul><li>---- </li></ul><ul><li>13% of online adults have a blog </li></ul><ul><li>36% read them </li></ul>Content creation
  24. 25. Content creation 20% of online young adults say they remix content they find online into their own artistic creations ---- 11% of online adults have done this
  25. 26. Behold Homo Connectus <ul><li>Different species with a different sense of … </li></ul><ul><li>Expectation about access to information </li></ul><ul><li>Place and distance </li></ul><ul><li>Presence with others </li></ul><ul><li>Social networking possibilities </li></ul><ul><li>Capacity to build community </li></ul><ul><li>Possibilities of play </li></ul><ul><li>Time use </li></ul><ul><li>Personal efficacy </li></ul>
  26. 27. A new pattern of communication and influence <ul><li>attention </li></ul><ul><li>acquisition </li></ul><ul><li>assessment </li></ul><ul><li>action </li></ul>
  27. 28. How do you…. <ul><li>get his/her attention? </li></ul><ul><ul><li>leverage your traditional platform </li></ul></ul><ul><ul><li>offer alerts, updates, feeds </li></ul></ul><ul><ul><li>be available in relevant places </li></ul></ul><ul><ul><li>find pathways through his/her social network </li></ul></ul>
  28. 29. How do you…. <ul><li>help him/her acquire information? </li></ul><ul><ul><li>be findable in a “long tail” world </li></ul></ul><ul><ul><li>pursue new distribution methods </li></ul></ul><ul><ul><li>offer “link love” for selfish reasons </li></ul></ul><ul><ul><li>participate in the conversation about your work </li></ul></ul>
  29. 30. How do you…. <ul><li>help him/her assess information? </li></ul><ul><ul><li>honor the ethics of your kind of story telling </li></ul></ul><ul><ul><li>be transparent, link-friendly, and archive everything </li></ul></ul><ul><ul><li>aggregate the best related work </li></ul></ul><ul><ul><li>when you make mistakes seek forgiveness </li></ul></ul>
  30. 31. How do you…. <ul><li>assist him/her act on information? </li></ul><ul><ul><li>offer opportunities for feedback </li></ul></ul><ul><ul><li>offer opportunities for remixing </li></ul></ul><ul><ul><li>offer opportunities for community building </li></ul></ul><ul><ul><li>be open to the wisdom of crowds </li></ul></ul>
  31. 32. Thank you! <ul><li>Lee Rainie </li></ul><ul><li>Director </li></ul><ul><li>Pew Internet & American Life Project </li></ul><ul><li>1615 L Street NW </li></ul><ul><li>Suite 700 </li></ul><ul><li>Washington, DC 20036 </li></ul><ul><li>[email_address] </li></ul><ul><li>202-419-4500 </li></ul>

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