Designing Influence In Organizations

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IA Summit talk on building influence in the organizations designers, information architects and other user experience pros work in.

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Designing Influence In Organizations

  1. 1. IA Summit 2010 The Centre for Citizen Experience Designing Influence In organizations Jess McMullin Centre for Citizen Experience April 10, 2010 Designing Influence @jessmcmullin jessmcmullin.com
  2. 2. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  3. 3. IA Summit 2010 The Centre for Citizen Experience What Makes a Great Product? http://www.flickr.com/photos/jliba/4487085485 Designing Influence @jessmcmullin jessmcmullin.com
  4. 4. IA Summit 2010 The Centre for Citizen Experience So Why Isn’t Every Product Great? Designing Influence @jessmcmullin jessmcmullin.com
  5. 5. IA Summit 2010 The Centre for Citizen Experience Success is the Not the Rule Designing Influence @jessmcmullin jessmcmullin.com
  6. 6. IA Summit 2010 The Centre for Citizen Experience Latest Standish Group Chaos numbers Designing Influence @jessmcmullin jessmcmullin.com
  7. 7. IA Summit 2010 The Centre for Citizen Experience How do We Fix this? Designing Influence @jessmcmullin jessmcmullin.com
  8. 8. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  9. 9. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  10. 10. IA Summit 2010 The Centre for Citizen Experience DESIGN MATURITY Designing Influence @jessmcmullin jessmcmullin.com
  11. 11. IA Summit 2010 The Centre for Citizen Experience UX still doesn’t guarantee success Designing Influence @jessmcmullin jessmcmullin.com
  12. 12. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  13. 13. IA Summit 2010 The Centre for Citizen Experience THE TEAM THE MARKET THE CLIENT Designing Influence @jessmcmullin jessmcmullin.com
  14. 14. IA Summit 2010 The Centre for Citizen Experience ORGANIZATIONS CRIPPLE PRODUCTS http://www.flickr.com/photos/clanlife/396236900 Designing Influence @jessmcmullin jessmcmullin.com
  15. 15. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  16. 16. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  17. 17. IA Summit 2010 The Centre for Citizen Experience The Review & Approve Cycle REVIEW & APPROVE CREATION & REVISION Designing Influence @jessmcmullin jessmcmullin.com
  18. 18. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  19. 19. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  20. 20. IA Summit 2010 The Centre for Citizen Experience THE COMMITTEE http://www.flickr.com/photos/xerostomia/144742913 Designing Influence @jessmcmullin jessmcmullin.com
  21. 21. IA Summit 2010 The Centre for Citizen Experience Why Do Organizations Sabotage Themselves? Designing Influence @jessmcmullin jessmcmullin.com
  22. 22. IA Summit 2010 The Centre for Citizen Experience HUMAN RISK AVERSION Designing Influence @jessmcmullin jessmcmullin.com
  23. 23. IA Summit 2010 The Centre for Citizen Experience Who’s Problem is this? Designing Influence @jessmcmullin jessmcmullin.com
  24. 24. IA Summit 2010 The Centre for Citizen Experience Who’s Our problemthis? Problem is http://www.flickr.com/photos/sebpaquet/ Designing Influence @jessmcmullin jessmcmullin.com
  25. 25. IA Summit 2010 The Centre for Citizen Experience ux career double s-curve I’m not here yet Figure out others’ values Business fluency + Influence The plateau of despair No one gets it @#$*& Woot! Ux is teh best New skills, tools, peers Designing Influence @jessmcmullin jessmcmullin.com
  26. 26. IA Summit 2010 The Centre for Citizen Experience Ways Designing Influence @jessmcmullin jessmcmullin.com http://www.flickr.com/photos/bertiemabootoo/2362780033
  27. 27. IA Summit 2010 The Centre for Citizen Experience MOVE UPSTREAM http://www.flickr.com/photos/jason_burmeister Designing Influence @jessmcmullin jessmcmullin.com
  28. 28. IA Summit 2010 The Centre for Citizen Experience START WEARING A Designing Influence @jessmcmullin jessmcmullin.com
  29. 29. IA Summit 2010 The Centre for Citizen Experience What if I Don’t like suits? Designing Influence @jessmcmullin jessmcmullin.com
  30. 30. IA Summit 2010 The Centre for Citizen Experience WORK IN THE OTHER ORG CHART Designing Influence @jessmcmullin jessmcmullin.com
  31. 31. IA Summit 2010 The Centre for Citizen Experience Every Company has 2 org charts http://www.nyc.gov/html/om/gif/citywide_org_chart.jpg http://www.flickr.com/photos/bombardier/44428037 Designing Influence @jessmcmullin jessmcmullin.com
  32. 32. IA Summit 2010 The Centre for Citizen Experience How do you work in the other org chart? Designing Influence @jessmcmullin jessmcmullin.com
  33. 33. IA Summit 2010 The Centre for Citizen Experience INCREASE http://www.flickr.com/photos/ivanx/ Designing Influence @jessmcmullin jessmcmullin.com
  34. 34. IA Summit 2010 The Centre for Citizen Experience Increased Influence Means more say in shaping the outcomes of your projects Designing Influence @jessmcmullin jessmcmullin.com
  35. 35. IA Summit 2010 The Centre for Citizen Experience We need the Right Methods and the right influence to change our success rates Designing Influence @jessmcmullin jessmcmullin.com
  36. 36. IA Summit 2010 The Centre for Citizen Experience So, how do you influence outcomes? Designing Influence @jessmcmullin jessmcmullin.com
  37. 37. IA Summit 2010 The Centre for Citizen Experience The same question, different words How do We change HUMAN Behavior? Designing Influence @jessmcmullin jessmcmullin.com
  38. 38. IA Summit 2010 The Centre for Citizen Experience DON’T WE KNOW A THING OR TWO ABOUT DESIGNING FOR HUMAN BEINGS? Designing Influence @jessmcmullin jessmcmullin.com
  39. 39. IA Summit 2010 The Centre for Citizen Experience The Influence Process Is a Design Process Designing Influence @jessmcmullin jessmcmullin.com
  40. 40. IA Summit 2010 The Centre for Citizen Experience 4 Keys for Influence Designing Influence @jessmcmullin jessmcmullin.com
  41. 41. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  42. 42. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  43. 43. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  44. 44. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  45. 45. IA Summit 2010 The Centre for Citizen Experience 3 components of Influence http://www.flickr.com/photos/grdloizaga/817443503 Designing Influence @jessmcmullin jessmcmullin.com
  46. 46. IA Summit 2010 The Centre for Citizen Experience People Decisions Actions Designing Influence @jessmcmullin jessmcmullin.com
  47. 47. IA Summit 2010 The Centre for Citizen Experience http://www.flickr.com/photos/dongkwan/709106393 Designing Influence @jessmcmullin jessmcmullin.com
  48. 48. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  49. 49. IA Summit 2010 The Centre for Citizen Experience Who Are the People? Designing Influence @jessmcmullin jessmcmullin.com
  50. 50. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  51. 51. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  52. 52. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  53. 53. IA Summit 2010 The Centre for Citizen Experience http://www.flickr.com/photos/wheatfields/2926916153 Designing Influence @jessmcmullin jessmcmullin.com
  54. 54. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  55. 55. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  56. 56. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  57. 57. IA Summit 2010 The Centre for Citizen Experience http://www.flickr.com/photos/amagill/3268315787 Designing Influence @jessmcmullin jessmcmullin.com
  58. 58. IA Summit 2010 The Centre for Citizen Experience The Influence Process http://www.flickr.com/photos/archeon/3431306231 Designing Influence @jessmcmullin jessmcmullin.com
  59. 59. IA Summit 2010 The Centre for Citizen Experience [remember to put diagram here] Designing Influence @jessmcmullin jessmcmullin.com
  60. 60. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  61. 61. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  62. 62. IA Summit 2010 The Centre for Citizen Experience BACKWARDS http://www.flickr.com/photos/36685170@N02/4305605120 Designing Influence @jessmcmullin jessmcmullin.com
  63. 63. IA Summit 2010 The Centre for Citizen Experience The http://www.flickr.com/photos/8136496@N05/2327243497 Designing Influence @jessmcmullin jessmcmullin.com
  64. 64. IA Summit 2010 The Centre for Citizen Experience Describe the outcome in specific terms: what will you see, hear, read, do, & feel that is different from today? Designing Influence @jessmcmullin jessmcmullin.com
  65. 65. IA Summit 2010 The Centre for Citizen Experience Working backwards start < < < < ! outcome http://www.flickr.com/photos/rberteig/177100826 Designing Influence @jessmcmullin jessmcmullin.com
  66. 66. IA Summit 2010 The Centre for Citizen Experience What Are the Decisions? Designing Influence @jessmcmullin jessmcmullin.com
  67. 67. IA Summit 2010 The Centre for Citizen Experience What Are the Decisions That matter most? Designing Influence @jessmcmullin jessmcmullin.com
  68. 68. IA Summit 2010 The Centre for Citizen Experience WHERE DO YOU NEED Designing Influence @jessmcmullin jessmcmullin.com
  69. 69. IA Summit 2010 The Centre for Citizen Experience WHAT IS THE VERY NEXT DECISION YOU NEED TO INFLUENCE? WITH WHO? Designing Influence @jessmcmullin jessmcmullin.com
  70. 70. IA Summit 2010 The Centre for Citizen Experience WHAT IS THE VERY NEXT DECISION YOU NEED TO INFLUENCE? WITH WHO? Designing Influence @jessmcmullin jessmcmullin.com
  71. 71. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  72. 72. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  73. 73. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  74. 74. IA Summit 2010 The Centre for Citizen Experience Influence worksheet 2.0* *Everything is so much better with a version number, right? Designing Influence @jessmcmullin jessmcmullin.com
  75. 75. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  76. 76. IA Summit 2010 The Centre for Citizen Experience 1. COLLECT background 2. CONNECT with individuals 3. CARE+CONFIRM Background Info 4. CONTRIBUTE your own ideas 5. CODESIGN create together 6. COMMIT to specific action 7. Co-OWN the RESULT Designing Influence @jessmcmullin jessmcmullin.com
  77. 77. IA Summit 2010 The Centre for Citizen Experience HUMAN BEINGS http://www.flickr.com/photos/wili/1015520862 Designing Influence @jessmcmullin jessmcmullin.com
  78. 78. IA Summit 2010 The Centre for Citizen Experience What’s in it for me? http://www.flickr.com/photos/doug88888/2968102780 Designing Influence @jessmcmullin jessmcmullin.com
  79. 79. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  80. 80. IA Summit 2010 The Centre for Citizen Experience Some BAD News: Not everyone will love you Designing Influence @jessmcmullin jessmcmullin.com
  81. 81. IA Summit 2010 The Centre for Citizen Experience From Seeing David in the Stone, Swartz & Swartz Designing Influence @jessmcmullin jessmcmullin.com
  82. 82. IA Summit 2010 The Centre for Citizen Experience From Seeing David in the Stone, Swartz & Swartz Designing Influence @jessmcmullin jessmcmullin.com
  83. 83. IA Summit 2010 The Centre for Citizen Experience From Seeing David in the Stone, Swartz & Swartz Designing Influence @jessmcmullin jessmcmullin.com
  84. 84. IA Summit 2010 The Centre for Citizen Experience z From Seeing David in the Stone, Swartz & Swartz Designing Influence @jessmcmullin jessmcmullin.com
  85. 85. IA Summit 2010 The Centre for Citizen Experience From Seeing David in the Stone, Swartz & Swartz Designing Influence @jessmcmullin jessmcmullin.com
  86. 86. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  87. 87. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  88. 88. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  89. 89. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  90. 90. IA Summit 2010 The Centre for Citizen Experience DITCH THE TRAINING WHEELS Designing Influence @jessmcmullin jessmcmullin.com
  91. 91. IA Summit 2010 The Centre for Citizen Experience Big Plan iterations Ditch the Plan Designing Influence @jessmcmullin jessmcmullin.com
  92. 92. IA Summit 2010 The Centre for Citizen Experience People Decisions Actions Designing Influence @jessmcmullin jessmcmullin.com
  93. 93. IA Summit 2010 The Centre for Citizen Experience Evidence Fluency Empathy Authenticity Designing Influence @jessmcmullin jessmcmullin.com
  94. 94. IA Summit 2010 The Centre for Citizen Experience Influence Process is A Design Process Designing Influence @jessmcmullin jessmcmullin.com
  95. 95. IA Summit 2010 The Centre for Citizen Experience Influence Process is A Human Process Designing Influence @jessmcmullin jessmcmullin.com
  96. 96. IA Summit 2010 The Centre for Citizen Experience Influence is Iterative Designing Influence @jessmcmullin jessmcmullin.com
  97. 97. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  98. 98. IA Summit 2010 The Centre for Citizen Experience Create great products+services http://www.flickr.com/photos/kcbimal/2743697906 Designing Influence @jessmcmullin jessmcmullin.com
  99. 99. IA Summit 2010 The Centre for Citizen Experience Thank you! @jessmcmullin Centre for citizen experience jess AT ctzn DOT ca www.slideshare.net/jessmcmullin Designing Influence @jessmcmullin jessmcmullin.com
  100. 100. IA Summit 2010 The Centre for Citizen Experience Let’s talk Designing Influence @jessmcmullin jessmcmullin.com
  101. 101. IA Summit 2010 The Centre for Citizen Experience Q&A + References Influence, Cialdini Trusted Advisor, Maister Art of Woo, Shell & Mousa Seeing David in the Stone, Swartz & Swartz Designing Influence @jessmcmullin jessmcmullin.com

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