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Designing Influence In Organizations
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IA Summit talk on building influence in the organizations designers, information architects and other user experience pros work in.

IA Summit talk on building influence in the organizations designers, information architects and other user experience pros work in.

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Designing Influence In Organizations Presentation Transcript

  • 1. IA Summit 2010 The Centre for Citizen Experience Designing Influence In organizations Jess McMullin Centre for Citizen Experience April 10, 2010 Designing Influence @jessmcmullin jessmcmullin.com
  • 2. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  • 3. IA Summit 2010 The Centre for Citizen Experience What Makes a Great Product? http://www.flickr.com/photos/jliba/4487085485 Designing Influence @jessmcmullin jessmcmullin.com
  • 4. IA Summit 2010 The Centre for Citizen Experience So Why Isn’t Every Product Great? Designing Influence @jessmcmullin jessmcmullin.com
  • 5. IA Summit 2010 The Centre for Citizen Experience Success is the Not the Rule Designing Influence @jessmcmullin jessmcmullin.com
  • 6. IA Summit 2010 The Centre for Citizen Experience Latest Standish Group Chaos numbers Designing Influence @jessmcmullin jessmcmullin.com
  • 7. IA Summit 2010 The Centre for Citizen Experience How do We Fix this? Designing Influence @jessmcmullin jessmcmullin.com
  • 8. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  • 9. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  • 10. IA Summit 2010 The Centre for Citizen Experience DESIGN MATURITY Designing Influence @jessmcmullin jessmcmullin.com
  • 11. IA Summit 2010 The Centre for Citizen Experience UX still doesn’t guarantee success Designing Influence @jessmcmullin jessmcmullin.com
  • 12. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  • 13. IA Summit 2010 The Centre for Citizen Experience THE TEAM THE MARKET THE CLIENT Designing Influence @jessmcmullin jessmcmullin.com
  • 14. IA Summit 2010 The Centre for Citizen Experience ORGANIZATIONS CRIPPLE PRODUCTS http://www.flickr.com/photos/clanlife/396236900 Designing Influence @jessmcmullin jessmcmullin.com
  • 15. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  • 16. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  • 17. IA Summit 2010 The Centre for Citizen Experience The Review & Approve Cycle REVIEW & APPROVE CREATION & REVISION Designing Influence @jessmcmullin jessmcmullin.com
  • 18. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  • 19. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  • 20. IA Summit 2010 The Centre for Citizen Experience THE COMMITTEE http://www.flickr.com/photos/xerostomia/144742913 Designing Influence @jessmcmullin jessmcmullin.com
  • 21. IA Summit 2010 The Centre for Citizen Experience Why Do Organizations Sabotage Themselves? Designing Influence @jessmcmullin jessmcmullin.com
  • 22. IA Summit 2010 The Centre for Citizen Experience HUMAN RISK AVERSION Designing Influence @jessmcmullin jessmcmullin.com
  • 23. IA Summit 2010 The Centre for Citizen Experience Who’s Problem is this? Designing Influence @jessmcmullin jessmcmullin.com
  • 24. IA Summit 2010 The Centre for Citizen Experience Who’s Our problemthis? Problem is http://www.flickr.com/photos/sebpaquet/ Designing Influence @jessmcmullin jessmcmullin.com
  • 25. IA Summit 2010 The Centre for Citizen Experience ux career double s-curve I’m not here yet Figure out others’ values Business fluency + Influence The plateau of despair No one gets it @#$*& Woot! Ux is teh best New skills, tools, peers Designing Influence @jessmcmullin jessmcmullin.com
  • 26. IA Summit 2010 The Centre for Citizen Experience Ways Designing Influence @jessmcmullin jessmcmullin.com http://www.flickr.com/photos/bertiemabootoo/2362780033
  • 27. IA Summit 2010 The Centre for Citizen Experience MOVE UPSTREAM http://www.flickr.com/photos/jason_burmeister Designing Influence @jessmcmullin jessmcmullin.com
  • 28. IA Summit 2010 The Centre for Citizen Experience START WEARING A Designing Influence @jessmcmullin jessmcmullin.com
  • 29. IA Summit 2010 The Centre for Citizen Experience What if I Don’t like suits? Designing Influence @jessmcmullin jessmcmullin.com
  • 30. IA Summit 2010 The Centre for Citizen Experience WORK IN THE OTHER ORG CHART Designing Influence @jessmcmullin jessmcmullin.com
  • 31. IA Summit 2010 The Centre for Citizen Experience Every Company has 2 org charts http://www.nyc.gov/html/om/gif/citywide_org_chart.jpg http://www.flickr.com/photos/bombardier/44428037 Designing Influence @jessmcmullin jessmcmullin.com
  • 32. IA Summit 2010 The Centre for Citizen Experience How do you work in the other org chart? Designing Influence @jessmcmullin jessmcmullin.com
  • 33. IA Summit 2010 The Centre for Citizen Experience INCREASE http://www.flickr.com/photos/ivanx/ Designing Influence @jessmcmullin jessmcmullin.com
  • 34. IA Summit 2010 The Centre for Citizen Experience Increased Influence Means more say in shaping the outcomes of your projects Designing Influence @jessmcmullin jessmcmullin.com
  • 35. IA Summit 2010 The Centre for Citizen Experience We need the Right Methods and the right influence to change our success rates Designing Influence @jessmcmullin jessmcmullin.com
  • 36. IA Summit 2010 The Centre for Citizen Experience So, how do you influence outcomes? Designing Influence @jessmcmullin jessmcmullin.com
  • 37. IA Summit 2010 The Centre for Citizen Experience The same question, different words How do We change HUMAN Behavior? Designing Influence @jessmcmullin jessmcmullin.com
  • 38. IA Summit 2010 The Centre for Citizen Experience DON’T WE KNOW A THING OR TWO ABOUT DESIGNING FOR HUMAN BEINGS? Designing Influence @jessmcmullin jessmcmullin.com
  • 39. IA Summit 2010 The Centre for Citizen Experience The Influence Process Is a Design Process Designing Influence @jessmcmullin jessmcmullin.com
  • 40. IA Summit 2010 The Centre for Citizen Experience 4 Keys for Influence Designing Influence @jessmcmullin jessmcmullin.com
  • 41. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  • 42. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  • 43. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  • 44. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  • 45. IA Summit 2010 The Centre for Citizen Experience 3 components of Influence http://www.flickr.com/photos/grdloizaga/817443503 Designing Influence @jessmcmullin jessmcmullin.com
  • 46. IA Summit 2010 The Centre for Citizen Experience People Decisions Actions Designing Influence @jessmcmullin jessmcmullin.com
  • 47. IA Summit 2010 The Centre for Citizen Experience http://www.flickr.com/photos/dongkwan/709106393 Designing Influence @jessmcmullin jessmcmullin.com
  • 48. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  • 49. IA Summit 2010 The Centre for Citizen Experience Who Are the People? Designing Influence @jessmcmullin jessmcmullin.com
  • 50. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  • 51. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  • 52. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  • 53. IA Summit 2010 The Centre for Citizen Experience http://www.flickr.com/photos/wheatfields/2926916153 Designing Influence @jessmcmullin jessmcmullin.com
  • 54. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  • 55. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  • 56. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  • 57. IA Summit 2010 The Centre for Citizen Experience http://www.flickr.com/photos/amagill/3268315787 Designing Influence @jessmcmullin jessmcmullin.com
  • 58. IA Summit 2010 The Centre for Citizen Experience The Influence Process http://www.flickr.com/photos/archeon/3431306231 Designing Influence @jessmcmullin jessmcmullin.com
  • 59. IA Summit 2010 The Centre for Citizen Experience [remember to put diagram here] Designing Influence @jessmcmullin jessmcmullin.com
  • 60. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  • 61. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  • 62. IA Summit 2010 The Centre for Citizen Experience BACKWARDS http://www.flickr.com/photos/36685170@N02/4305605120 Designing Influence @jessmcmullin jessmcmullin.com
  • 63. IA Summit 2010 The Centre for Citizen Experience The http://www.flickr.com/photos/8136496@N05/2327243497 Designing Influence @jessmcmullin jessmcmullin.com
  • 64. IA Summit 2010 The Centre for Citizen Experience Describe the outcome in specific terms: what will you see, hear, read, do, & feel that is different from today? Designing Influence @jessmcmullin jessmcmullin.com
  • 65. IA Summit 2010 The Centre for Citizen Experience Working backwards start < < < < ! outcome http://www.flickr.com/photos/rberteig/177100826 Designing Influence @jessmcmullin jessmcmullin.com
  • 66. IA Summit 2010 The Centre for Citizen Experience What Are the Decisions? Designing Influence @jessmcmullin jessmcmullin.com
  • 67. IA Summit 2010 The Centre for Citizen Experience What Are the Decisions That matter most? Designing Influence @jessmcmullin jessmcmullin.com
  • 68. IA Summit 2010 The Centre for Citizen Experience WHERE DO YOU NEED Designing Influence @jessmcmullin jessmcmullin.com
  • 69. IA Summit 2010 The Centre for Citizen Experience WHAT IS THE VERY NEXT DECISION YOU NEED TO INFLUENCE? WITH WHO? Designing Influence @jessmcmullin jessmcmullin.com
  • 70. IA Summit 2010 The Centre for Citizen Experience WHAT IS THE VERY NEXT DECISION YOU NEED TO INFLUENCE? WITH WHO? Designing Influence @jessmcmullin jessmcmullin.com
  • 71. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  • 72. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  • 73. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  • 74. IA Summit 2010 The Centre for Citizen Experience Influence worksheet 2.0* *Everything is so much better with a version number, right? Designing Influence @jessmcmullin jessmcmullin.com
  • 75. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  • 76. IA Summit 2010 The Centre for Citizen Experience 1. COLLECT background 2. CONNECT with individuals 3. CARE+CONFIRM Background Info 4. CONTRIBUTE your own ideas 5. CODESIGN create together 6. COMMIT to specific action 7. Co-OWN the RESULT Designing Influence @jessmcmullin jessmcmullin.com
  • 77. IA Summit 2010 The Centre for Citizen Experience HUMAN BEINGS http://www.flickr.com/photos/wili/1015520862 Designing Influence @jessmcmullin jessmcmullin.com
  • 78. IA Summit 2010 The Centre for Citizen Experience What’s in it for me? http://www.flickr.com/photos/doug88888/2968102780 Designing Influence @jessmcmullin jessmcmullin.com
  • 79. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  • 80. IA Summit 2010 The Centre for Citizen Experience Some BAD News: Not everyone will love you Designing Influence @jessmcmullin jessmcmullin.com
  • 81. IA Summit 2010 The Centre for Citizen Experience From Seeing David in the Stone, Swartz & Swartz Designing Influence @jessmcmullin jessmcmullin.com
  • 82. IA Summit 2010 The Centre for Citizen Experience From Seeing David in the Stone, Swartz & Swartz Designing Influence @jessmcmullin jessmcmullin.com
  • 83. IA Summit 2010 The Centre for Citizen Experience From Seeing David in the Stone, Swartz & Swartz Designing Influence @jessmcmullin jessmcmullin.com
  • 84. IA Summit 2010 The Centre for Citizen Experience z From Seeing David in the Stone, Swartz & Swartz Designing Influence @jessmcmullin jessmcmullin.com
  • 85. IA Summit 2010 The Centre for Citizen Experience From Seeing David in the Stone, Swartz & Swartz Designing Influence @jessmcmullin jessmcmullin.com
  • 86. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  • 87. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  • 88. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  • 89. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  • 90. IA Summit 2010 The Centre for Citizen Experience DITCH THE TRAINING WHEELS Designing Influence @jessmcmullin jessmcmullin.com
  • 91. IA Summit 2010 The Centre for Citizen Experience Big Plan iterations Ditch the Plan Designing Influence @jessmcmullin jessmcmullin.com
  • 92. IA Summit 2010 The Centre for Citizen Experience People Decisions Actions Designing Influence @jessmcmullin jessmcmullin.com
  • 93. IA Summit 2010 The Centre for Citizen Experience Evidence Fluency Empathy Authenticity Designing Influence @jessmcmullin jessmcmullin.com
  • 94. IA Summit 2010 The Centre for Citizen Experience Influence Process is A Design Process Designing Influence @jessmcmullin jessmcmullin.com
  • 95. IA Summit 2010 The Centre for Citizen Experience Influence Process is A Human Process Designing Influence @jessmcmullin jessmcmullin.com
  • 96. IA Summit 2010 The Centre for Citizen Experience Influence is Iterative Designing Influence @jessmcmullin jessmcmullin.com
  • 97. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  • 98. IA Summit 2010 The Centre for Citizen Experience Create great products+services http://www.flickr.com/photos/kcbimal/2743697906 Designing Influence @jessmcmullin jessmcmullin.com
  • 99. IA Summit 2010 The Centre for Citizen Experience Thank you! @jessmcmullin Centre for citizen experience jess AT ctzn DOT ca www.slideshare.net/jessmcmullin Designing Influence @jessmcmullin jessmcmullin.com
  • 100. IA Summit 2010 The Centre for Citizen Experience Let’s talk Designing Influence @jessmcmullin jessmcmullin.com
  • 101. IA Summit 2010 The Centre for Citizen Experience Q&A + References Influence, Cialdini Trusted Advisor, Maister Art of Woo, Shell & Mousa Seeing David in the Stone, Swartz & Swartz Designing Influence @jessmcmullin jessmcmullin.com