IA Summit 2010                        The Centre for Citizen Experience




Designing Influence In organizations
Jess McMu...
IA Summit 2010                        The Centre for Citizen Experience




Designing Influence   @jessmcmullin           ...
IA Summit 2010                                           The Centre for Citizen Experience




        What Makes a
      ...
IA Summit 2010                        The Centre for Citizen Experience




So Why Isn’t Every
  Product Great?
Designing ...
IA Summit 2010                        The Centre for Citizen Experience




           Success is the


            Not th...
IA Summit 2010                        The Centre for Citizen Experience




             Latest Standish Group Chaos numbe...
IA Summit 2010                        The Centre for Citizen Experience




How do We Fix this?
Designing Influence   @jes...
IA Summit 2010                        The Centre for Citizen Experience




Designing Influence   @jessmcmullin           ...
IA Summit 2010                        The Centre for Citizen Experience




Designing Influence   @jessmcmullin           ...
IA Summit 2010                        The Centre for Citizen Experience




                 DESIGN MATURITY




Designing...
IA Summit 2010                        The Centre for Citizen Experience




 UX still doesn’t
guarantee success
Designing ...
IA Summit 2010                        The Centre for Citizen Experience




Designing Influence   @jessmcmullin           ...
IA Summit 2010                        The Centre for Citizen Experience




                   THE TEAM
                 T...
IA Summit 2010                                   The Centre for Citizen Experience




               ORGANIZATIONS
      ...
IA Summit 2010                        The Centre for Citizen Experience




Designing Influence   @jessmcmullin           ...
IA Summit 2010                        The Centre for Citizen Experience




Designing Influence   @jessmcmullin           ...
IA Summit 2010                                The Centre for Citizen Experience



      The Review & Approve Cycle



   ...
IA Summit 2010                        The Centre for Citizen Experience




Designing Influence   @jessmcmullin           ...
IA Summit 2010                        The Centre for Citizen Experience




Designing Influence   @jessmcmullin           ...
IA Summit 2010                                           The Centre for Citizen Experience




                    THE    ...
IA Summit 2010                        The Centre for Citizen Experience




                 Why Do Organizations
        ...
IA Summit 2010                        The Centre for Citizen Experience




                  HUMAN RISK AVERSION



Desig...
IA Summit 2010                        The Centre for Citizen Experience




                 Who’s Problem is this?



Des...
IA Summit 2010                                        The Centre for Citizen Experience




                           Who...
IA Summit 2010                                    The Centre for Citizen Experience



  ux career double s-curve
        ...
IA Summit 2010                                   The Centre for Citizen Experience




      Ways
Designing Influence   @j...
IA Summit 2010                                             The Centre for Citizen Experience




                   MOVE U...
IA Summit 2010                        The Centre for Citizen Experience




     START WEARING A

Designing Influence   @j...
IA Summit 2010                        The Centre for Citizen Experience




        What if I Don’t
         like suits?
D...
IA Summit 2010                        The Centre for Citizen Experience




        WORK IN THE
      OTHER ORG CHART
Desi...
IA Summit 2010                                                             The Centre for Citizen Experience



          ...
IA Summit 2010                        The Centre for Citizen Experience




   How do you
  work in the
other org chart?
D...
IA Summit 2010                               The Centre for Citizen Experience




INCREASE

http://www.flickr.com/photos/...
IA Summit 2010                        The Centre for Citizen Experience




  Increased Influence Means
          more say...
IA Summit 2010                        The Centre for Citizen Experience




 We need the Right Methods
 and the right infl...
IA Summit 2010                        The Centre for Citizen Experience




      So, how do you
         influence
      ...
IA Summit 2010                        The Centre for Citizen Experience




 The same question, different words
 How do We...
IA Summit 2010                        The Centre for Citizen Experience




DON’T WE KNOW A THING OR TWO ABOUT
     DESIGN...
IA Summit 2010                        The Centre for Citizen Experience




                 The Influence Process
       ...
IA Summit 2010                        The Centre for Citizen Experience




4 Keys
for Influence


Designing Influence   @...
IA Summit 2010                        The Centre for Citizen Experience




Designing Influence   @jessmcmullin           ...
IA Summit 2010                        The Centre for Citizen Experience




Designing Influence   @jessmcmullin           ...
IA Summit 2010                        The Centre for Citizen Experience




Designing Influence   @jessmcmullin           ...
IA Summit 2010                        The Centre for Citizen Experience




Designing Influence   @jessmcmullin           ...
IA Summit 2010                                          The Centre for Citizen Experience




               3 components
...
IA Summit 2010                         The Centre for Citizen Experience




                       People
               ...
IA Summit 2010                                          The Centre for Citizen Experience




http://www.flickr.com/photos...
IA Summit 2010                        The Centre for Citizen Experience




Designing Influence   @jessmcmullin           ...
IA Summit 2010                        The Centre for Citizen Experience



                 Who Are the People?




Design...
IA Summit 2010                        The Centre for Citizen Experience




Designing Influence   @jessmcmullin           ...
IA Summit 2010                        The Centre for Citizen Experience




Designing Influence   @jessmcmullin           ...
IA Summit 2010                        The Centre for Citizen Experience




Designing Influence   @jessmcmullin           ...
IA Summit 2010                                           The Centre for Citizen Experience




http://www.flickr.com/photo...
IA Summit 2010                        The Centre for Citizen Experience




Designing Influence   @jessmcmullin           ...
IA Summit 2010                        The Centre for Citizen Experience




Designing Influence   @jessmcmullin           ...
IA Summit 2010                        The Centre for Citizen Experience




Designing Influence   @jessmcmullin           ...
IA Summit 2010                                           The Centre for Citizen Experience




http://www.flickr.com/photo...
IA Summit 2010                                          The Centre for Citizen Experience




                   The Influ...
IA Summit 2010                        The Centre for Citizen Experience




  [remember to put
    diagram here]
Designing...
IA Summit 2010                        The Centre for Citizen Experience




Designing Influence   @jessmcmullin           ...
IA Summit 2010                        The Centre for Citizen Experience




Designing Influence   @jessmcmullin           ...
IA Summit 2010                                        The Centre for Citizen Experience




BACKWARDS
http://www.flickr.co...
IA Summit 2010                                        The Centre for Citizen Experience




                              ...
IA Summit 2010                        The Centre for Citizen Experience




Describe the outcome in specific terms:
what w...
IA Summit 2010                                         The Centre for Citizen Experience



                         Worki...
IA Summit 2010                        The Centre for Citizen Experience




           What Are the
            Decisions?...
IA Summit 2010                        The Centre for Citizen Experience




   What Are the
     Decisions
That matter mos...
IA Summit 2010                        The Centre for Citizen Experience




   WHERE DO YOU NEED


Designing Influence   @...
IA Summit 2010                        The Centre for Citizen Experience




      WHAT IS THE VERY NEXT DECISION
         ...
IA Summit 2010                        The Centre for Citizen Experience




      WHAT IS THE VERY NEXT DECISION
         ...
IA Summit 2010                        The Centre for Citizen Experience




Designing Influence   @jessmcmullin           ...
IA Summit 2010                        The Centre for Citizen Experience




Designing Influence   @jessmcmullin           ...
IA Summit 2010                        The Centre for Citizen Experience




Designing Influence   @jessmcmullin           ...
IA Summit 2010                                   The Centre for Citizen Experience



            Influence worksheet 2.0*...
IA Summit 2010                        The Centre for Citizen Experience




Designing Influence   @jessmcmullin           ...
IA Summit 2010                        The Centre for Citizen Experience




1.    COLLECT background
2.    CONNECT with in...
IA Summit 2010                                       The Centre for Citizen Experience




                               ...
IA Summit 2010                                          The Centre for Citizen Experience




                            ...
IA Summit 2010                        The Centre for Citizen Experience




Designing Influence   @jessmcmullin           ...
IA Summit 2010                          The Centre for Citizen Experience




                      Some BAD News:
       ...
IA Summit 2010                                 The Centre for Citizen Experience




From Seeing David in the Stone, Swart...
IA Summit 2010                                 The Centre for Citizen Experience




From Seeing David in the Stone, Swart...
IA Summit 2010                                 The Centre for Citizen Experience




From Seeing David in the Stone, Swart...
IA Summit 2010                                 The Centre for Citizen Experience



                                      ...
IA Summit 2010                                 The Centre for Citizen Experience




From Seeing David in the Stone, Swart...
IA Summit 2010                        The Centre for Citizen Experience




Designing Influence   @jessmcmullin           ...
IA Summit 2010                        The Centre for Citizen Experience




Designing Influence   @jessmcmullin           ...
IA Summit 2010                        The Centre for Citizen Experience




Designing Influence   @jessmcmullin           ...
IA Summit 2010                        The Centre for Citizen Experience




Designing Influence   @jessmcmullin           ...
IA Summit 2010                         The Centre for Citizen Experience




                      DITCH THE
             ...
IA Summit 2010                        The Centre for Citizen Experience




            Big Plan
           iterations
   ...
IA Summit 2010                         The Centre for Citizen Experience




                       People
               ...
IA Summit 2010                        The Centre for Citizen Experience




                    Evidence
                 ...
IA Summit 2010                        The Centre for Citizen Experience




     Influence Process
    is A Design Process...
IA Summit 2010                        The Centre for Citizen Experience




      Influence Process
     is A Human Proces...
IA Summit 2010                          The Centre for Citizen Experience




                       Influence
           ...
IA Summit 2010                        The Centre for Citizen Experience




Designing Influence   @jessmcmullin           ...
IA Summit 2010                                           The Centre for Citizen Experience




                Create grea...
IA Summit 2010                         The Centre for Citizen Experience




                      Thank you!
    @jessmcm...
IA Summit 2010                          The Centre for Citizen Experience




                      Let’s talk
Designing I...
IA Summit 2010                        The Centre for Citizen Experience




Q&A +
References
Influence, Cialdini
Trusted A...
Upcoming SlideShare
Loading in...5
×

Designing Influence In Organizations

4,141

Published on

IA Summit talk on building influence in the organizations designers, information architects and other user experience pros work in.

Published in: Design

Designing Influence In Organizations

  1. 1. IA Summit 2010 The Centre for Citizen Experience Designing Influence In organizations Jess McMullin Centre for Citizen Experience April 10, 2010 Designing Influence @jessmcmullin jessmcmullin.com
  2. 2. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  3. 3. IA Summit 2010 The Centre for Citizen Experience What Makes a Great Product? http://www.flickr.com/photos/jliba/4487085485 Designing Influence @jessmcmullin jessmcmullin.com
  4. 4. IA Summit 2010 The Centre for Citizen Experience So Why Isn’t Every Product Great? Designing Influence @jessmcmullin jessmcmullin.com
  5. 5. IA Summit 2010 The Centre for Citizen Experience Success is the Not the Rule Designing Influence @jessmcmullin jessmcmullin.com
  6. 6. IA Summit 2010 The Centre for Citizen Experience Latest Standish Group Chaos numbers Designing Influence @jessmcmullin jessmcmullin.com
  7. 7. IA Summit 2010 The Centre for Citizen Experience How do We Fix this? Designing Influence @jessmcmullin jessmcmullin.com
  8. 8. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  9. 9. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  10. 10. IA Summit 2010 The Centre for Citizen Experience DESIGN MATURITY Designing Influence @jessmcmullin jessmcmullin.com
  11. 11. IA Summit 2010 The Centre for Citizen Experience UX still doesn’t guarantee success Designing Influence @jessmcmullin jessmcmullin.com
  12. 12. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  13. 13. IA Summit 2010 The Centre for Citizen Experience THE TEAM THE MARKET THE CLIENT Designing Influence @jessmcmullin jessmcmullin.com
  14. 14. IA Summit 2010 The Centre for Citizen Experience ORGANIZATIONS CRIPPLE PRODUCTS http://www.flickr.com/photos/clanlife/396236900 Designing Influence @jessmcmullin jessmcmullin.com
  15. 15. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  16. 16. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  17. 17. IA Summit 2010 The Centre for Citizen Experience The Review & Approve Cycle REVIEW & APPROVE CREATION & REVISION Designing Influence @jessmcmullin jessmcmullin.com
  18. 18. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  19. 19. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  20. 20. IA Summit 2010 The Centre for Citizen Experience THE COMMITTEE http://www.flickr.com/photos/xerostomia/144742913 Designing Influence @jessmcmullin jessmcmullin.com
  21. 21. IA Summit 2010 The Centre for Citizen Experience Why Do Organizations Sabotage Themselves? Designing Influence @jessmcmullin jessmcmullin.com
  22. 22. IA Summit 2010 The Centre for Citizen Experience HUMAN RISK AVERSION Designing Influence @jessmcmullin jessmcmullin.com
  23. 23. IA Summit 2010 The Centre for Citizen Experience Who’s Problem is this? Designing Influence @jessmcmullin jessmcmullin.com
  24. 24. IA Summit 2010 The Centre for Citizen Experience Who’s Our problemthis? Problem is http://www.flickr.com/photos/sebpaquet/ Designing Influence @jessmcmullin jessmcmullin.com
  25. 25. IA Summit 2010 The Centre for Citizen Experience ux career double s-curve I’m not here yet Figure out others’ values Business fluency + Influence The plateau of despair No one gets it @#$*& Woot! Ux is teh best New skills, tools, peers Designing Influence @jessmcmullin jessmcmullin.com
  26. 26. IA Summit 2010 The Centre for Citizen Experience Ways Designing Influence @jessmcmullin jessmcmullin.com http://www.flickr.com/photos/bertiemabootoo/2362780033
  27. 27. IA Summit 2010 The Centre for Citizen Experience MOVE UPSTREAM http://www.flickr.com/photos/jason_burmeister Designing Influence @jessmcmullin jessmcmullin.com
  28. 28. IA Summit 2010 The Centre for Citizen Experience START WEARING A Designing Influence @jessmcmullin jessmcmullin.com
  29. 29. IA Summit 2010 The Centre for Citizen Experience What if I Don’t like suits? Designing Influence @jessmcmullin jessmcmullin.com
  30. 30. IA Summit 2010 The Centre for Citizen Experience WORK IN THE OTHER ORG CHART Designing Influence @jessmcmullin jessmcmullin.com
  31. 31. IA Summit 2010 The Centre for Citizen Experience Every Company has 2 org charts http://www.nyc.gov/html/om/gif/citywide_org_chart.jpg http://www.flickr.com/photos/bombardier/44428037 Designing Influence @jessmcmullin jessmcmullin.com
  32. 32. IA Summit 2010 The Centre for Citizen Experience How do you work in the other org chart? Designing Influence @jessmcmullin jessmcmullin.com
  33. 33. IA Summit 2010 The Centre for Citizen Experience INCREASE http://www.flickr.com/photos/ivanx/ Designing Influence @jessmcmullin jessmcmullin.com
  34. 34. IA Summit 2010 The Centre for Citizen Experience Increased Influence Means more say in shaping the outcomes of your projects Designing Influence @jessmcmullin jessmcmullin.com
  35. 35. IA Summit 2010 The Centre for Citizen Experience We need the Right Methods and the right influence to change our success rates Designing Influence @jessmcmullin jessmcmullin.com
  36. 36. IA Summit 2010 The Centre for Citizen Experience So, how do you influence outcomes? Designing Influence @jessmcmullin jessmcmullin.com
  37. 37. IA Summit 2010 The Centre for Citizen Experience The same question, different words How do We change HUMAN Behavior? Designing Influence @jessmcmullin jessmcmullin.com
  38. 38. IA Summit 2010 The Centre for Citizen Experience DON’T WE KNOW A THING OR TWO ABOUT DESIGNING FOR HUMAN BEINGS? Designing Influence @jessmcmullin jessmcmullin.com
  39. 39. IA Summit 2010 The Centre for Citizen Experience The Influence Process Is a Design Process Designing Influence @jessmcmullin jessmcmullin.com
  40. 40. IA Summit 2010 The Centre for Citizen Experience 4 Keys for Influence Designing Influence @jessmcmullin jessmcmullin.com
  41. 41. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  42. 42. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  43. 43. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  44. 44. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  45. 45. IA Summit 2010 The Centre for Citizen Experience 3 components of Influence http://www.flickr.com/photos/grdloizaga/817443503 Designing Influence @jessmcmullin jessmcmullin.com
  46. 46. IA Summit 2010 The Centre for Citizen Experience People Decisions Actions Designing Influence @jessmcmullin jessmcmullin.com
  47. 47. IA Summit 2010 The Centre for Citizen Experience http://www.flickr.com/photos/dongkwan/709106393 Designing Influence @jessmcmullin jessmcmullin.com
  48. 48. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  49. 49. IA Summit 2010 The Centre for Citizen Experience Who Are the People? Designing Influence @jessmcmullin jessmcmullin.com
  50. 50. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  51. 51. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  52. 52. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  53. 53. IA Summit 2010 The Centre for Citizen Experience http://www.flickr.com/photos/wheatfields/2926916153 Designing Influence @jessmcmullin jessmcmullin.com
  54. 54. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  55. 55. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  56. 56. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  57. 57. IA Summit 2010 The Centre for Citizen Experience http://www.flickr.com/photos/amagill/3268315787 Designing Influence @jessmcmullin jessmcmullin.com
  58. 58. IA Summit 2010 The Centre for Citizen Experience The Influence Process http://www.flickr.com/photos/archeon/3431306231 Designing Influence @jessmcmullin jessmcmullin.com
  59. 59. IA Summit 2010 The Centre for Citizen Experience [remember to put diagram here] Designing Influence @jessmcmullin jessmcmullin.com
  60. 60. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  61. 61. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  62. 62. IA Summit 2010 The Centre for Citizen Experience BACKWARDS http://www.flickr.com/photos/36685170@N02/4305605120 Designing Influence @jessmcmullin jessmcmullin.com
  63. 63. IA Summit 2010 The Centre for Citizen Experience The http://www.flickr.com/photos/8136496@N05/2327243497 Designing Influence @jessmcmullin jessmcmullin.com
  64. 64. IA Summit 2010 The Centre for Citizen Experience Describe the outcome in specific terms: what will you see, hear, read, do, & feel that is different from today? Designing Influence @jessmcmullin jessmcmullin.com
  65. 65. IA Summit 2010 The Centre for Citizen Experience Working backwards start < < < < ! outcome http://www.flickr.com/photos/rberteig/177100826 Designing Influence @jessmcmullin jessmcmullin.com
  66. 66. IA Summit 2010 The Centre for Citizen Experience What Are the Decisions? Designing Influence @jessmcmullin jessmcmullin.com
  67. 67. IA Summit 2010 The Centre for Citizen Experience What Are the Decisions That matter most? Designing Influence @jessmcmullin jessmcmullin.com
  68. 68. IA Summit 2010 The Centre for Citizen Experience WHERE DO YOU NEED Designing Influence @jessmcmullin jessmcmullin.com
  69. 69. IA Summit 2010 The Centre for Citizen Experience WHAT IS THE VERY NEXT DECISION YOU NEED TO INFLUENCE? WITH WHO? Designing Influence @jessmcmullin jessmcmullin.com
  70. 70. IA Summit 2010 The Centre for Citizen Experience WHAT IS THE VERY NEXT DECISION YOU NEED TO INFLUENCE? WITH WHO? Designing Influence @jessmcmullin jessmcmullin.com
  71. 71. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  72. 72. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  73. 73. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  74. 74. IA Summit 2010 The Centre for Citizen Experience Influence worksheet 2.0* *Everything is so much better with a version number, right? Designing Influence @jessmcmullin jessmcmullin.com
  75. 75. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  76. 76. IA Summit 2010 The Centre for Citizen Experience 1. COLLECT background 2. CONNECT with individuals 3. CARE+CONFIRM Background Info 4. CONTRIBUTE your own ideas 5. CODESIGN create together 6. COMMIT to specific action 7. Co-OWN the RESULT Designing Influence @jessmcmullin jessmcmullin.com
  77. 77. IA Summit 2010 The Centre for Citizen Experience HUMAN BEINGS http://www.flickr.com/photos/wili/1015520862 Designing Influence @jessmcmullin jessmcmullin.com
  78. 78. IA Summit 2010 The Centre for Citizen Experience What’s in it for me? http://www.flickr.com/photos/doug88888/2968102780 Designing Influence @jessmcmullin jessmcmullin.com
  79. 79. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  80. 80. IA Summit 2010 The Centre for Citizen Experience Some BAD News: Not everyone will love you Designing Influence @jessmcmullin jessmcmullin.com
  81. 81. IA Summit 2010 The Centre for Citizen Experience From Seeing David in the Stone, Swartz & Swartz Designing Influence @jessmcmullin jessmcmullin.com
  82. 82. IA Summit 2010 The Centre for Citizen Experience From Seeing David in the Stone, Swartz & Swartz Designing Influence @jessmcmullin jessmcmullin.com
  83. 83. IA Summit 2010 The Centre for Citizen Experience From Seeing David in the Stone, Swartz & Swartz Designing Influence @jessmcmullin jessmcmullin.com
  84. 84. IA Summit 2010 The Centre for Citizen Experience z From Seeing David in the Stone, Swartz & Swartz Designing Influence @jessmcmullin jessmcmullin.com
  85. 85. IA Summit 2010 The Centre for Citizen Experience From Seeing David in the Stone, Swartz & Swartz Designing Influence @jessmcmullin jessmcmullin.com
  86. 86. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  87. 87. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  88. 88. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  89. 89. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  90. 90. IA Summit 2010 The Centre for Citizen Experience DITCH THE TRAINING WHEELS Designing Influence @jessmcmullin jessmcmullin.com
  91. 91. IA Summit 2010 The Centre for Citizen Experience Big Plan iterations Ditch the Plan Designing Influence @jessmcmullin jessmcmullin.com
  92. 92. IA Summit 2010 The Centre for Citizen Experience People Decisions Actions Designing Influence @jessmcmullin jessmcmullin.com
  93. 93. IA Summit 2010 The Centre for Citizen Experience Evidence Fluency Empathy Authenticity Designing Influence @jessmcmullin jessmcmullin.com
  94. 94. IA Summit 2010 The Centre for Citizen Experience Influence Process is A Design Process Designing Influence @jessmcmullin jessmcmullin.com
  95. 95. IA Summit 2010 The Centre for Citizen Experience Influence Process is A Human Process Designing Influence @jessmcmullin jessmcmullin.com
  96. 96. IA Summit 2010 The Centre for Citizen Experience Influence is Iterative Designing Influence @jessmcmullin jessmcmullin.com
  97. 97. IA Summit 2010 The Centre for Citizen Experience Designing Influence @jessmcmullin jessmcmullin.com
  98. 98. IA Summit 2010 The Centre for Citizen Experience Create great products+services http://www.flickr.com/photos/kcbimal/2743697906 Designing Influence @jessmcmullin jessmcmullin.com
  99. 99. IA Summit 2010 The Centre for Citizen Experience Thank you! @jessmcmullin Centre for citizen experience jess AT ctzn DOT ca www.slideshare.net/jessmcmullin Designing Influence @jessmcmullin jessmcmullin.com
  100. 100. IA Summit 2010 The Centre for Citizen Experience Let’s talk Designing Influence @jessmcmullin jessmcmullin.com
  101. 101. IA Summit 2010 The Centre for Citizen Experience Q&A + References Influence, Cialdini Trusted Advisor, Maister Art of Woo, Shell & Mousa Seeing David in the Stone, Swartz & Swartz Designing Influence @jessmcmullin jessmcmullin.com

×