SlideShare a Scribd company logo
1 of 19
Download to read offline
PLUCK DESIGN 2010
DESIGNING TRANSFORMATIONS
INFLUENCING DESIGN LED ORGANISATIONAL CULTURE TO AFFECT POSITIVE IMPACT
THOUGHTS FROM CHANGE BY DESIGN
PLUCK DESIGN
PRESENTATION TO ALD AUTOMOTIVE
11TH MARCH, 2010
A PRESENTATION TO ALD AUTOMOTIVE PLUCK DESIGN 2010
INTENDED CHANGE - FROM INTERNAL TO EXTERNAL AUDIENCE
PLUCK DESIGN 2010
WHY?
IT IS VERY DIFFICULT FOR US TO BELIEVE THAT KNOWLEDGE ABOUT THE CONSUMER /
INFLUENCER ONLY RESTS WITH THE LEADERSHIP TO TAKE DECISIONS WITH
PLUCK DESIGN 2010
WHY?
A COMPANY CAN DO A LOT MORE IF IT WAS NOT TO ISSUE DICTATS AND ASK FOR MEMOS
PLUCK DESIGN 2010
TO WHAT?
IF THE WHOLE ORGANISATION ACTS AND IS MOTIVATED TO PERFORM TO ITS BEST TO DELIVER
A BETTER CONSUMER EXPERIENCE WE BELIEVE SUCCESS IS BOUND TO HAPPEN
PLUCK DESIGN 2010
TO WHAT?
PREDICTABILITY LEADS TO BOREDOM AND BOREDOM LEADS TO LOSS OF TALENTED PEOPLE,
ENCOURAGE PEOPLE TO EXPLORE OPPORTUNITIES UNSEEN BY OTHERS AND DRIVE VALUE
PLUCK DESIGN 2010
HOW?
USING A PROCESS DEVELOPED WITH A SOLE OBJECTIVE TO CHANGE HUMAN BEHAVIOUR FOR
BETTER AND DRIVE VALUE
PLUCK DESIGN 2010
THREE PILLARS OF PROCESS
OVERLAPPING SPACES
PLUCK DESIGN 2010
LARGER GOAL
Clear compelling visible vision, galvanizes people to help achieve it
‘
PLUCK DESIGN 2010
GETTING SMART TEAMS
KNOW, CONTRIBUTE, COMMIT
PLUCK DESIGN 2010
SEE AND FEEL TO BELIEVE
ITS DIFFICULT LET ALONE IMPOSSIBLE THAT AN MANGER SITTING IN MUMBAI WOULD KNOW
WHAT THE CEO OF A KERALA COFEE EXPORTER FEELS, WANTS OR NEEDS
PLUCK DESIGN 2010
IDENTIFY THE RIGHT AUDIENCE
PLUCK DESIGN 2010
SYNTHESIS AND ANALYSIS
AN ‘ART’ OF DECODING AND FINDING PATTERNS
PLUCK DESIGN 2010
INTEGRATIVE THINKING
LOOK AND BUILD FROM CONTRASTS
PLUCK DESIGN 2010
MULTIPLE IDEAS
‘TO HAVE A GOOD IDEA YOU FIRST NEED TO HAVE LOTS OF IDEAS’
- LINUS PAULING
2 TIME NOBEL PRIZE WINNER
PLUCK DESIGN 2010
THINKING BY DOING
YOU GET TO SEE A PHYSICAL APPROXIMATION OF IDEAS
PLUCK DESIGN 2010
RELATION
PLUCK DESIGN 2010
BEFORE WE LEAVE
SOME COMPANIES PRACTICING THIS ART OF DESIGN
PLUCK DESIGN 2010

More Related Content

Similar to Design led transformations

Social Media/CSR workshop
Social Media/CSR  workshopSocial Media/CSR  workshop
Social Media/CSR workshopScicada
 
Scrum for Strategic Planning and Execution
Scrum for Strategic Planning and ExecutionScrum for Strategic Planning and Execution
Scrum for Strategic Planning and ExecutionEd Capaldi
 
Mole in a Minute Introduction
Mole in a Minute Introduction Mole in a Minute Introduction
Mole in a Minute Introduction shariswan
 
5 things to make design thinking work
5 things to make design thinking work5 things to make design thinking work
5 things to make design thinking workLumiknows Consultancy
 
Precedent's Finance Forum - The digital landscape for UK financial services
Precedent's Finance Forum -  The digital landscape for UK financial services Precedent's Finance Forum -  The digital landscape for UK financial services
Precedent's Finance Forum - The digital landscape for UK financial services Precedent
 
5 years since the hype began: Key learnings from building business in Mobilit...
5 years since the hype began: Key learnings from building business in Mobilit...5 years since the hype began: Key learnings from building business in Mobilit...
5 years since the hype began: Key learnings from building business in Mobilit...Nordkapp
 
Beyond pixels, screens and best practices designing with ux in mind
Beyond pixels, screens and best practices  designing with ux in mindBeyond pixels, screens and best practices  designing with ux in mind
Beyond pixels, screens and best practices designing with ux in mindCarbon Interactive Pte Ltd
 
Four p's of building an interactive marketing team ohio web leaders presentation
Four p's of building an interactive marketing team ohio web leaders presentationFour p's of building an interactive marketing team ohio web leaders presentation
Four p's of building an interactive marketing team ohio web leaders presentationMark Whitman
 
PowerPoint Presentation Design Services - Slidepanda Portfolio
PowerPoint Presentation Design Services - Slidepanda Portfolio PowerPoint Presentation Design Services - Slidepanda Portfolio
PowerPoint Presentation Design Services - Slidepanda Portfolio Harshit Raghav
 
Toastmasters International-Legacy Program-CC9 (Persuade With Power) vs CC10 (...
Toastmasters International-Legacy Program-CC9 (Persuade With Power) vs CC10 (...Toastmasters International-Legacy Program-CC9 (Persuade With Power) vs CC10 (...
Toastmasters International-Legacy Program-CC9 (Persuade With Power) vs CC10 (...JonTan19
 
Toastmasters International-Legacy Program-CC9 (Persuade With Power) vs CC10 (...
Toastmasters International-Legacy Program-CC9 (Persuade With Power) vs CC10 (...Toastmasters International-Legacy Program-CC9 (Persuade With Power) vs CC10 (...
Toastmasters International-Legacy Program-CC9 (Persuade With Power) vs CC10 (...JonTan19
 
Ti legacy cc9 (persuade with power) vs cc10 (inspire the audience)-2020
Ti legacy cc9 (persuade with power) vs cc10 (inspire the audience)-2020Ti legacy cc9 (persuade with power) vs cc10 (inspire the audience)-2020
Ti legacy cc9 (persuade with power) vs cc10 (inspire the audience)-2020JonTan19
 
Management Planner Brochure 2016
Management Planner Brochure 2016Management Planner Brochure 2016
Management Planner Brochure 2016Vijay Batra
 
The Four P’s of Building an Interactive Marketing Team
The Four P’s of Building an Interactive Marketing TeamThe Four P’s of Building an Interactive Marketing Team
The Four P’s of Building an Interactive Marketing TeamMark Whitman
 
From Double Diamond to Agile (in german)
From Double Diamond to Agile (in german)From Double Diamond to Agile (in german)
From Double Diamond to Agile (in german)romanschoeneboom
 
Growth Hackers Dublin #4
Growth Hackers Dublin #4Growth Hackers Dublin #4
Growth Hackers Dublin #4James Kennedy
 
Value-Added Services
Value-Added ServicesValue-Added Services
Value-Added ServicesDaniel McKean
 
Culture Summit 2018 - The Importance of Creativity in the Workplace & How to ...
Culture Summit 2018 - The Importance of Creativity in the Workplace & How to ...Culture Summit 2018 - The Importance of Creativity in the Workplace & How to ...
Culture Summit 2018 - The Importance of Creativity in the Workplace & How to ...Culture Summit
 
Tradeshow105 SMMS
Tradeshow105 SMMSTradeshow105 SMMS
Tradeshow105 SMMSmloschke
 

Similar to Design led transformations (20)

Social Media/CSR workshop
Social Media/CSR  workshopSocial Media/CSR  workshop
Social Media/CSR workshop
 
Scrum for Strategic Planning and Execution
Scrum for Strategic Planning and ExecutionScrum for Strategic Planning and Execution
Scrum for Strategic Planning and Execution
 
Mole in a Minute Introduction
Mole in a Minute Introduction Mole in a Minute Introduction
Mole in a Minute Introduction
 
Value of Motion
Value of MotionValue of Motion
Value of Motion
 
5 things to make design thinking work
5 things to make design thinking work5 things to make design thinking work
5 things to make design thinking work
 
Precedent's Finance Forum - The digital landscape for UK financial services
Precedent's Finance Forum -  The digital landscape for UK financial services Precedent's Finance Forum -  The digital landscape for UK financial services
Precedent's Finance Forum - The digital landscape for UK financial services
 
5 years since the hype began: Key learnings from building business in Mobilit...
5 years since the hype began: Key learnings from building business in Mobilit...5 years since the hype began: Key learnings from building business in Mobilit...
5 years since the hype began: Key learnings from building business in Mobilit...
 
Beyond pixels, screens and best practices designing with ux in mind
Beyond pixels, screens and best practices  designing with ux in mindBeyond pixels, screens and best practices  designing with ux in mind
Beyond pixels, screens and best practices designing with ux in mind
 
Four p's of building an interactive marketing team ohio web leaders presentation
Four p's of building an interactive marketing team ohio web leaders presentationFour p's of building an interactive marketing team ohio web leaders presentation
Four p's of building an interactive marketing team ohio web leaders presentation
 
PowerPoint Presentation Design Services - Slidepanda Portfolio
PowerPoint Presentation Design Services - Slidepanda Portfolio PowerPoint Presentation Design Services - Slidepanda Portfolio
PowerPoint Presentation Design Services - Slidepanda Portfolio
 
Toastmasters International-Legacy Program-CC9 (Persuade With Power) vs CC10 (...
Toastmasters International-Legacy Program-CC9 (Persuade With Power) vs CC10 (...Toastmasters International-Legacy Program-CC9 (Persuade With Power) vs CC10 (...
Toastmasters International-Legacy Program-CC9 (Persuade With Power) vs CC10 (...
 
Toastmasters International-Legacy Program-CC9 (Persuade With Power) vs CC10 (...
Toastmasters International-Legacy Program-CC9 (Persuade With Power) vs CC10 (...Toastmasters International-Legacy Program-CC9 (Persuade With Power) vs CC10 (...
Toastmasters International-Legacy Program-CC9 (Persuade With Power) vs CC10 (...
 
Ti legacy cc9 (persuade with power) vs cc10 (inspire the audience)-2020
Ti legacy cc9 (persuade with power) vs cc10 (inspire the audience)-2020Ti legacy cc9 (persuade with power) vs cc10 (inspire the audience)-2020
Ti legacy cc9 (persuade with power) vs cc10 (inspire the audience)-2020
 
Management Planner Brochure 2016
Management Planner Brochure 2016Management Planner Brochure 2016
Management Planner Brochure 2016
 
The Four P’s of Building an Interactive Marketing Team
The Four P’s of Building an Interactive Marketing TeamThe Four P’s of Building an Interactive Marketing Team
The Four P’s of Building an Interactive Marketing Team
 
From Double Diamond to Agile (in german)
From Double Diamond to Agile (in german)From Double Diamond to Agile (in german)
From Double Diamond to Agile (in german)
 
Growth Hackers Dublin #4
Growth Hackers Dublin #4Growth Hackers Dublin #4
Growth Hackers Dublin #4
 
Value-Added Services
Value-Added ServicesValue-Added Services
Value-Added Services
 
Culture Summit 2018 - The Importance of Creativity in the Workplace & How to ...
Culture Summit 2018 - The Importance of Creativity in the Workplace & How to ...Culture Summit 2018 - The Importance of Creativity in the Workplace & How to ...
Culture Summit 2018 - The Importance of Creativity in the Workplace & How to ...
 
Tradeshow105 SMMS
Tradeshow105 SMMSTradeshow105 SMMS
Tradeshow105 SMMS
 

Recently uploaded

Pooja Mehta 9167673311, Trusted Call Girls In NAVI MUMBAI Cash On Payment , V...
Pooja Mehta 9167673311, Trusted Call Girls In NAVI MUMBAI Cash On Payment , V...Pooja Mehta 9167673311, Trusted Call Girls In NAVI MUMBAI Cash On Payment , V...
Pooja Mehta 9167673311, Trusted Call Girls In NAVI MUMBAI Cash On Payment , V...Pooja Nehwal
 
ANIn Gurugram April 2024 |Can Agile and AI work together? by Pramodkumar Shri...
ANIn Gurugram April 2024 |Can Agile and AI work together? by Pramodkumar Shri...ANIn Gurugram April 2024 |Can Agile and AI work together? by Pramodkumar Shri...
ANIn Gurugram April 2024 |Can Agile and AI work together? by Pramodkumar Shri...AgileNetwork
 
VIP Kolkata Call Girl Rajarhat 👉 8250192130 Available With Room
VIP Kolkata Call Girl Rajarhat 👉 8250192130  Available With RoomVIP Kolkata Call Girl Rajarhat 👉 8250192130  Available With Room
VIP Kolkata Call Girl Rajarhat 👉 8250192130 Available With Roomdivyansh0kumar0
 
Introduction to LPC - Facility Design And Re-Engineering
Introduction to LPC - Facility Design And Re-EngineeringIntroduction to LPC - Facility Design And Re-Engineering
Introduction to LPC - Facility Design And Re-Engineeringthomas851723
 
self respect is very important in this crual word where everyone in just thin...
self respect is very important in this crual word where everyone in just thin...self respect is very important in this crual word where everyone in just thin...
self respect is very important in this crual word where everyone in just thin...afaqsaeed463
 
LPC Warehouse Management System For Clients In The Business Sector
LPC Warehouse Management System For Clients In The Business SectorLPC Warehouse Management System For Clients In The Business Sector
LPC Warehouse Management System For Clients In The Business Sectorthomas851723
 
Fifteenth Finance Commission Presentation
Fifteenth Finance Commission PresentationFifteenth Finance Commission Presentation
Fifteenth Finance Commission Presentationmintusiprd
 
Simplifying Complexity: How the Four-Field Matrix Reshapes Thinking
Simplifying Complexity: How the Four-Field Matrix Reshapes ThinkingSimplifying Complexity: How the Four-Field Matrix Reshapes Thinking
Simplifying Complexity: How the Four-Field Matrix Reshapes ThinkingCIToolkit
 
Farmer Representative Organization in Lucknow | Rashtriya Kisan Manch
Farmer Representative Organization in Lucknow | Rashtriya Kisan ManchFarmer Representative Organization in Lucknow | Rashtriya Kisan Manch
Farmer Representative Organization in Lucknow | Rashtriya Kisan ManchRashtriya Kisan Manch
 
Measuring True Process Yield using Robust Yield Metrics
Measuring True Process Yield using Robust Yield MetricsMeasuring True Process Yield using Robust Yield Metrics
Measuring True Process Yield using Robust Yield MetricsCIToolkit
 
Unlocking Productivity and Personal Growth through the Importance-Urgency Matrix
Unlocking Productivity and Personal Growth through the Importance-Urgency MatrixUnlocking Productivity and Personal Growth through the Importance-Urgency Matrix
Unlocking Productivity and Personal Growth through the Importance-Urgency MatrixCIToolkit
 
原版1:1复刻密西西比大学毕业证Mississippi毕业证留信学历认证
原版1:1复刻密西西比大学毕业证Mississippi毕业证留信学历认证原版1:1复刻密西西比大学毕业证Mississippi毕业证留信学历认证
原版1:1复刻密西西比大学毕业证Mississippi毕业证留信学历认证jdkhjh
 
Board Diversity Initiaive Launch Presentation
Board Diversity Initiaive Launch PresentationBoard Diversity Initiaive Launch Presentation
Board Diversity Initiaive Launch Presentationcraig524401
 
Call Us🔝⇛+91-97111🔝47426 Call In girls Munirka (DELHI)
Call Us🔝⇛+91-97111🔝47426 Call In girls Munirka (DELHI)Call Us🔝⇛+91-97111🔝47426 Call In girls Munirka (DELHI)
Call Us🔝⇛+91-97111🔝47426 Call In girls Munirka (DELHI)jennyeacort
 
Reflecting, turning experience into insight
Reflecting, turning experience into insightReflecting, turning experience into insight
Reflecting, turning experience into insightWayne Abrahams
 
LPC Operations Review PowerPoint | Operations Review
LPC Operations Review PowerPoint | Operations ReviewLPC Operations Review PowerPoint | Operations Review
LPC Operations Review PowerPoint | Operations Reviewthomas851723
 

Recently uploaded (17)

sauth delhi call girls in Defence Colony🔝 9953056974 🔝 escort Service
sauth delhi call girls in Defence Colony🔝 9953056974 🔝 escort Servicesauth delhi call girls in Defence Colony🔝 9953056974 🔝 escort Service
sauth delhi call girls in Defence Colony🔝 9953056974 🔝 escort Service
 
Pooja Mehta 9167673311, Trusted Call Girls In NAVI MUMBAI Cash On Payment , V...
Pooja Mehta 9167673311, Trusted Call Girls In NAVI MUMBAI Cash On Payment , V...Pooja Mehta 9167673311, Trusted Call Girls In NAVI MUMBAI Cash On Payment , V...
Pooja Mehta 9167673311, Trusted Call Girls In NAVI MUMBAI Cash On Payment , V...
 
ANIn Gurugram April 2024 |Can Agile and AI work together? by Pramodkumar Shri...
ANIn Gurugram April 2024 |Can Agile and AI work together? by Pramodkumar Shri...ANIn Gurugram April 2024 |Can Agile and AI work together? by Pramodkumar Shri...
ANIn Gurugram April 2024 |Can Agile and AI work together? by Pramodkumar Shri...
 
VIP Kolkata Call Girl Rajarhat 👉 8250192130 Available With Room
VIP Kolkata Call Girl Rajarhat 👉 8250192130  Available With RoomVIP Kolkata Call Girl Rajarhat 👉 8250192130  Available With Room
VIP Kolkata Call Girl Rajarhat 👉 8250192130 Available With Room
 
Introduction to LPC - Facility Design And Re-Engineering
Introduction to LPC - Facility Design And Re-EngineeringIntroduction to LPC - Facility Design And Re-Engineering
Introduction to LPC - Facility Design And Re-Engineering
 
self respect is very important in this crual word where everyone in just thin...
self respect is very important in this crual word where everyone in just thin...self respect is very important in this crual word where everyone in just thin...
self respect is very important in this crual word where everyone in just thin...
 
LPC Warehouse Management System For Clients In The Business Sector
LPC Warehouse Management System For Clients In The Business SectorLPC Warehouse Management System For Clients In The Business Sector
LPC Warehouse Management System For Clients In The Business Sector
 
Fifteenth Finance Commission Presentation
Fifteenth Finance Commission PresentationFifteenth Finance Commission Presentation
Fifteenth Finance Commission Presentation
 
Simplifying Complexity: How the Four-Field Matrix Reshapes Thinking
Simplifying Complexity: How the Four-Field Matrix Reshapes ThinkingSimplifying Complexity: How the Four-Field Matrix Reshapes Thinking
Simplifying Complexity: How the Four-Field Matrix Reshapes Thinking
 
Farmer Representative Organization in Lucknow | Rashtriya Kisan Manch
Farmer Representative Organization in Lucknow | Rashtriya Kisan ManchFarmer Representative Organization in Lucknow | Rashtriya Kisan Manch
Farmer Representative Organization in Lucknow | Rashtriya Kisan Manch
 
Measuring True Process Yield using Robust Yield Metrics
Measuring True Process Yield using Robust Yield MetricsMeasuring True Process Yield using Robust Yield Metrics
Measuring True Process Yield using Robust Yield Metrics
 
Unlocking Productivity and Personal Growth through the Importance-Urgency Matrix
Unlocking Productivity and Personal Growth through the Importance-Urgency MatrixUnlocking Productivity and Personal Growth through the Importance-Urgency Matrix
Unlocking Productivity and Personal Growth through the Importance-Urgency Matrix
 
原版1:1复刻密西西比大学毕业证Mississippi毕业证留信学历认证
原版1:1复刻密西西比大学毕业证Mississippi毕业证留信学历认证原版1:1复刻密西西比大学毕业证Mississippi毕业证留信学历认证
原版1:1复刻密西西比大学毕业证Mississippi毕业证留信学历认证
 
Board Diversity Initiaive Launch Presentation
Board Diversity Initiaive Launch PresentationBoard Diversity Initiaive Launch Presentation
Board Diversity Initiaive Launch Presentation
 
Call Us🔝⇛+91-97111🔝47426 Call In girls Munirka (DELHI)
Call Us🔝⇛+91-97111🔝47426 Call In girls Munirka (DELHI)Call Us🔝⇛+91-97111🔝47426 Call In girls Munirka (DELHI)
Call Us🔝⇛+91-97111🔝47426 Call In girls Munirka (DELHI)
 
Reflecting, turning experience into insight
Reflecting, turning experience into insightReflecting, turning experience into insight
Reflecting, turning experience into insight
 
LPC Operations Review PowerPoint | Operations Review
LPC Operations Review PowerPoint | Operations ReviewLPC Operations Review PowerPoint | Operations Review
LPC Operations Review PowerPoint | Operations Review
 

Design led transformations