1. PLUCK DESIGN 2010
DESIGNING TRANSFORMATIONS
INFLUENCING DESIGN LED ORGANISATIONAL CULTURE TO AFFECT POSITIVE IMPACT
THOUGHTS FROM CHANGE BY DESIGN
2. PLUCK DESIGN
PRESENTATION TO ALD AUTOMOTIVE
11TH MARCH, 2010
A PRESENTATION TO ALD AUTOMOTIVE PLUCK DESIGN 2010
INTENDED CHANGE - FROM INTERNAL TO EXTERNAL AUDIENCE
3. PLUCK DESIGN 2010
WHY?
IT IS VERY DIFFICULT FOR US TO BELIEVE THAT KNOWLEDGE ABOUT THE CONSUMER /
INFLUENCER ONLY RESTS WITH THE LEADERSHIP TO TAKE DECISIONS WITH
4. PLUCK DESIGN 2010
WHY?
A COMPANY CAN DO A LOT MORE IF IT WAS NOT TO ISSUE DICTATS AND ASK FOR MEMOS
5. PLUCK DESIGN 2010
TO WHAT?
IF THE WHOLE ORGANISATION ACTS AND IS MOTIVATED TO PERFORM TO ITS BEST TO DELIVER
A BETTER CONSUMER EXPERIENCE WE BELIEVE SUCCESS IS BOUND TO HAPPEN
6. PLUCK DESIGN 2010
TO WHAT?
PREDICTABILITY LEADS TO BOREDOM AND BOREDOM LEADS TO LOSS OF TALENTED PEOPLE,
ENCOURAGE PEOPLE TO EXPLORE OPPORTUNITIES UNSEEN BY OTHERS AND DRIVE VALUE
7. PLUCK DESIGN 2010
HOW?
USING A PROCESS DEVELOPED WITH A SOLE OBJECTIVE TO CHANGE HUMAN BEHAVIOUR FOR
BETTER AND DRIVE VALUE
11. PLUCK DESIGN 2010
SEE AND FEEL TO BELIEVE
ITS DIFFICULT LET ALONE IMPOSSIBLE THAT AN MANGER SITTING IN MUMBAI WOULD KNOW
WHAT THE CEO OF A KERALA COFEE EXPORTER FEELS, WANTS OR NEEDS