1. Event Technology Bootcamp
Mobile Event Apps

2. Mobile Apps for Events

3. Benefits
• Paper-­‐light
• Quick
Access
to
Info
• Sponsorship
Opportuni9es
• Social
Interac9on
• Q&A
• Customer
Service
• Concierge

4. Return
• Be?er
A?endee
Experience
• Be?er
Sponsorship
Opportuni9es
• Cost
Savings
Remember:
ROI is a mathematical
formula. Determine
what you are measuring
when setting goals.

5. Adoption
• Promo9on
• Training
• Connec9vity
• Lather.
Rinse.
Repeat

7. Native App v.
Mobile Site

10. “Mobile Web”
“Native App”
• Custom
mobile
website
• Made
for
that
device/”OS”
• Similar
features
• Higher
“Usability”
• Universal
• Exposure:
App
Store
• Requires
Web
Access
• Requires
Manual
Upda9ng:
• Instant
Updates
User
and
Organizers
• Accessibility
• Inconsistencies
• Speed
OS = Operating System
RIM –
Blackberry
iOS –
Apple
Droid -
Google

11. The Must-Haves
• Schedule/Agenda
• Sponsorship
• Maps
• Exhibitor
Informa9on
• Messaging
to
A?endees
• Messaging
between
A?endees
(opt-­‐in)
• Repor9ng
capabili9es
• Ask
permission
before
upda9ng!!!

12. The Should-Haves
• Social
Networks:
Facebook,
Private
Community,
Twi?er
• Customized
Agendas
• What’s
on
Now
• Speaker
Profiles
• A?endee
Profiles

13. The Would-Love-to-Haves
• Full
Social
Media
integra9on
• Mul9media
accessibility
and
sharing
• Social
Gaming
elements
• Audience
Response
Systems
• Instant
Surveys
• Match
Making

14. Factors for Selection
• Size,
Frequency,
Consistency
of
Mee9ng
• Year
Round
v.
Event/Mee9ng
Dura9on
• Cost
–
Cost
per
a?endee?
• A
la
mode
features?

15. What goes into great design?
• Color?
• Texture?
• Shadowing?
Instead, try:
Easy to Find
Easy to Navigate
Clean, simple graphics

16. It’s Your Turn!
Step 1: Go to www.appbaker.com.
Step 2: Login:
Team 1: username: 7degrees_3
Team 2: username: 7degrees_4
Team 3: username: 7degrees_5 Password:
AppBakerEventApps
Team 4: username: 7degrees_6
Team 5: username: 7degrees_7
Team 6: username: 7degrees_8
Team 7: username: 7degrees_9
Team 8: username: 7degrees_10

17. Optional Step
• Download the Mobile App on your phone
from your app store.
AppBaker Player

18. Next Steps
• Click on “My Apps”
• Click on “Manage App” (next to new
events app)
• Click on “Edit this App”

19. Tasks
1. Create a new title for the app
2. Add a new speaker to the database and
add to app.
3. Add a new content screen and use a
URL for the content.
4. Move Twitter Live to top spot.

20. And the winner
is….

21. App Baker Discount
www.Appbaker.com/events
Discount code: 7DEGREES10%OFF