Volunteering app for_that_iowa_nonprofit_slides (1)

Christoph Trappe
Christoph TrappePublic Relations Leader | Marketing + Communications Exec | Story Marketer | Author | Speaker |
Volunteering:
There’s an App for
       That
Plan for Execution

• Identify current service
• Identify current behavior
• Prioritize
• Consider Audience
• Identify Cost-effective Means
Volunteering app for_that_iowa_nonprofit_slides (1)
Native app over web app
• Viewed constantly
• Embeds in your volunteers’ brains
Volunteering app for_that_iowa_nonprofit_slides (1)
My iPhone home
     screen
My iPad home screen
Native app over web app

• Viewed constantly
• Embeds in your volunteers’ brains
• No internet required
• More interactive experience possibilities
• Increased engagement
Options to get an app

• Custom development
• Custom development - pro bono
• Free app maker site
• Co-op into existing app
• App My Group
United Way Video
      Download the app at:
   http://tinyurl.com/inposapp
Volunteering app for_that_iowa_nonprofit_slides (1)
Volunteering app for_that_iowa_nonprofit_slides (1)
Volunteering app for_that_iowa_nonprofit_slides (1)
Volunteering app for_that_iowa_nonprofit_slides (1)
United Way of East Central Iowa
                             United Way of Central Iowa
Engagement Pyramid
Volunteering app for_that_iowa_nonprofit_slides (1)
Takeaways


• Users want to connect their own way
• Up to you to stay relevant
Keep in Touch
•   United Way of East               •   KB Productions LLC
    Central Iowa                         karlbecker.com
    unitedwayofeastcentraliowa.org
    @uweci
                                     •   Karl Becker
                                         President
•   Christoph Trappe
    VP of Communications &               @karlbecker_com
    Innovation

    @ctrappe
                   For slides & notes:
http://unitedwayofeastcentraliowa.org/IANonProfitSummit

        Get the United Way of East Central Iowa app
              for iPhone, iPod Touch, and iPad:
                  http://tinyurl.com/inposapp
1 of 19

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Volunteering app for_that_iowa_nonprofit_slides (1)

  • 2. Plan for Execution • Identify current service • Identify current behavior • Prioritize • Consider Audience • Identify Cost-effective Means
  • 4. Native app over web app • Viewed constantly • Embeds in your volunteers’ brains
  • 6. My iPhone home screen
  • 7. My iPad home screen
  • 8. Native app over web app • Viewed constantly • Embeds in your volunteers’ brains • No internet required • More interactive experience possibilities • Increased engagement
  • 9. Options to get an app • Custom development • Custom development - pro bono • Free app maker site • Co-op into existing app • App My Group
  • 10. United Way Video Download the app at: http://tinyurl.com/inposapp
  • 15. United Way of East Central Iowa United Way of Central Iowa
  • 18. Takeaways • Users want to connect their own way • Up to you to stay relevant
  • 19. Keep in Touch • United Way of East • KB Productions LLC Central Iowa karlbecker.com unitedwayofeastcentraliowa.org @uweci • Karl Becker President • Christoph Trappe VP of Communications & @karlbecker_com Innovation @ctrappe For slides & notes: http://unitedwayofeastcentraliowa.org/IANonProfitSummit Get the United Way of East Central Iowa app for iPhone, iPod Touch, and iPad: http://tinyurl.com/inposapp