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Visual Storytelling 101

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JESS3’s shares our thoughts on the key elements and mechanisms of visual storytelling. …

JESS3’s shares our thoughts on the key elements and mechanisms of visual storytelling.

At the very heart of it all: storytelling is no longer just for Hollywood. In the advertising and business world, it’s not just about a brand telling its history or its story. Gone are the days of branded marketing: storytelling is now about telling the definitive narrative about an issue or topic in a wholistic way -- the state of, the evolution of, the future of. And it is in this context that brands will most successfully communicate with their consumer.

Originally presented at Oklahoma City’s Ad Club on 6/13/12.

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Transcript

  • 1. -Joe Chernov, @jchernov
  • 2. STATE OF WIKIPEDIA• Star Power• Educational• Timely http://jess3.com/the-state-of-wikipedia/
  • 3. Q1 Memorable Election Moments, Google Politicshttp://jess3.com/google-politics-2012-election-partnership-Q1/ Snackable, Integrity
  • 4. TV Ratings 101• Entertaining• Informative• Valuable TV Ratings 101, ESPN: http://jess3.com/espn-tv-ratings-101/
  • 5. Thought Leader vs. Do Leader, Mindjet Optimized
  • 6. Geosocial Universe, JESS3 Labshttp://jess3.com/geosocial-universe-2/ The Definitive Narrative
  • 7. THE MAKING OF TV Ratings 101, ESPN: http://jess3.com/espn-tv-ratings-101/Gmail Stop Motion, Google: http://jess3.com/gmail-stop-motion-animation-video/ Future of Domains, WaPo: http://jess3.com/the-future-of-domains-icannlove/
  • 8. Appendix