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Rise of visual social media

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Why visuals are becoming so vital on social media and how marketers need to incorporate them in their overall content strategy?

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Rise of visual social media

  1. 1. VISUAL SOCIAL MEDIA The Rise of @mayurpathakmayurpathak.com
  2. 2. WHATISDRIVING VISUALCONTENTSON SOCIALMEDIA? 1
  3. 3. OUR BRAIN PROCESSES OUR ATTENTION SPAN OUR READING HABITS A B C T H E L I G H T H O U S E C H U R C H
  4. 4. 8secaverage attention span
  5. 5. 90% 60000X OF THE INFORMATION TRANSMITTED TO BRAIN ARE VISUAL FASTER PROCESSING OF VISUALS BY THE BRAIN, THAN TEXT
  6. 6. 81% 28% readers skim instead of reading average amount of words people read in an article
  7. 7. V I S U A L D R I V E N S O C I A L M E D I A B E I N G S + + =
  8. 8. HOWHAS THISCHANGEDOUR ONLINEBEHAVIOUR? 2
  9. 9. 8 billion Average video views on Facebook everyday 844% Increase in mobile video plays since 2012 144% More likelihood of buying after watching product video 65% Higher clicks on emails with "Video" in subject line Videos
  10. 10. IMAGES 80% INCREASE WILLINGNESS TO READ BY 650% INCREASE OUR ENGAGEMENT WITH CONTENT BY
  11. 11. Infographics People are sharing infographics more than any other visual We are paying higher attention to images carrying information 3X
  12. 12. WHATDOESTHISMEAN FORMARKETERS? 3
  13. 13. CONTENT STRATEGY VISUAL CONTENTSMUST BECOME CORE OF YOUR
  14. 14. MIRCO VISUALS MARCO VISUALS Videos Images Presentations Infographics Emojis Quizzes GIFs Memes
  15. 15. INCREASE YOUR AMOUNT OF VISUALS TO EVERY UPDATE FOR SOCIAL MEDIA
  16. 16. USE A RELEVANT IMAGE AFTER EVERY 75-100WORDS OF POST
  17. 17. BUILD A BANK OF NEW AGE VISUAL CONTENTS 360 DEGREE VIDEOS AND IMAGES INTERACTIVE QUIZZES QUOTE CARDS AND PRESENTATIONS
  18. 18. VISUALS ARE MEMORABLE AND EFFECTIVE. THEY HELP PEOPLE RETAIN MORE INFORMATION MORE QUICKLY.
  19. 19. Where do you see visuals in your content strategy? Share your thoughts in the comments. Formoreinsightsfollow @mayurpathak mayurpathak.com
  20. 20. 6 DIGITAL MARKETING TRENDS YOU CANNOT IGNORE Mid 2016 Review L A T E S T P O S T READ NOW

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