BRAZIL • USA • INDIA
• INDONESIA • SCOTLAND ON FACEBOOK 2014 TOP 5 ELECTIONS

674.4 MILLION BRAZIL 272 MILLION
227 MILLION 200 MILLION 20 MILLION Just these 5 elections equate to over 1.3 BILLION INTERACTIONS USA INDIA INDONESIA SCOTLAND THE TOP 5 ELECTIONS ON FACEBOOK

674.4M 48.3M of all active
Facebook users in Brazil54% BRAZILIAN GENERAL ELECTION 2014 Reelected President Dilma Rousseff Brazilians interactions from

BRAZILIAN GENERAL ELECTION 2014 “By
far the most talked about election in the history of social networks” “Candidates won in states where interactions led to Facebook”G1, 10.27.14 Correio Braziliense, 10.27.14

BRAZILIAN GENERAL ELECTION 2014 FACEBOOK
All presidential candidates held an event where they responded live to questions posted on their Facebook page. FACEBOOK AS interactions generated in response to televised debates over 20 MILLION

Interactions from Americans 43M of
the total voter turnout52% 272M ON FACEBOOK: AMERICAN MIDTERM ELECTIONS 2014 Republicans gained control of the Senate

“Facebook is on the cusp
- of replacing television advertising as the place where American elections are fought and won” Buzzfeed, 11.9.14 AMERICAN MIDTERM ELECTIONS 2014

AMERICAN MIDTERM ELECTIONS 2014 Facebook
matched offline voter data to target the right audiences with the right messages ENGAGED WITH ON ELECTION DAY Facebook users 27M 85Mposts about the election

Interactions from Indians 29M227M ON
FACEBOOK: Interactions just about PM Modi!75M INDIAN LOK SABHA ELECTIONS 2014 Narendra Modi elected Prime Minister

“[A recent Indian study] suggests
that social media use is now sufficiently widespread to influence the outcome of the next general election…[and] claims that among the social media spaces, Facebook users have the maximum clout.” The Politics of Facebook (The Mint, 4.1.14) INDIAN LOK SABHA ELECTIONS 2014

1.3M 106K INDIAN LOK SABHA
ELECTIONS 2014 A post-victory selfie from PM Modi and his mum got LIKES SHARES Both Congress and the AAP crowdsourced opinions on Facebook for their manifestos

200M INTERACTIONS 1.35M ON FACEBOOK:
Indonesians shared the megaphone image announcing the fact that they have voted INDONESIAN PRESIDENTIAL ELECTION 2014 Governer of Jakarta Joko Widodo elected president

INDONESIAN PRESIDENTIAL ELECTION 2014 “Facebook
Helps Election Committee to Grab Young Voters” “Facebook Interactions More Than Double Tweets During Indonesian Presidential Elections” Merdeka.com, 7.11.14 Tech in Asia, 7.11.14

President Joko Widodo, better known
as Jokowi, had an official page and a volunteer-driven page, through which his volunteers reached INDONESIAN PRESIDENTIAL ELECTION 2014

20M INTERACTIONS ON FACEBOOK: about
the referendum in a country with only 5.3M residents? That helps explain the 85% VOTER TURNOUT SCOTTISH INDEPENDANCE REFERENDUM 2014 Scotland voted to remain a part of the United Kingdom

SCOTTISH INDEPENDANCE REFERENDUM 2014 “How
Facebook Shaped Scotland Referendum” Sky.com, 9.16.14 “With likes and selfies, Yes Campaign takes the lead in Scottish referendum - on Facebook” The Independent, 9.16.14

FIND OUT MORE AT