BRAZIL • USA • INDIA • INDONESIA • SCOTLAND
ON FACEBOOK 2014
TOP 5 ELECTIONS

674.4
MILLION
BRAZIL
272
MILLION 227
MILLION 200
MILLION 20
MILLION
Just these 5 elections equate to over
1.3 BILLION INTERACTIONS
USA
INDIA
INDONESIA
SCOTLAND
THE TOP 5 ELECTIONS ON FACEBOOK

674.4M
48.3M
of all active
Facebook users
in Brazil54%
BRAZILIAN GENERAL ELECTION 2014
Reelected President
Dilma Rousseff Brazilians
interactions
from

BRAZILIAN GENERAL ELECTION 2014
“By far the most
talked about election
in the history of
social networks”
“Candidates won
in states where
interactions led
to Facebook”G1, 10.27.14
Correio Braziliense, 10.27.14

BRAZILIAN GENERAL ELECTION 2014
FACEBOOK
All presidential candidates
held an event where they
responded live to questions
posted on their Facebook page.
FACEBOOK AS
interactions
generated in
response to
televised debates
over
20 MILLION

Interactions from Americans
43M
of the total
voter turnout52%
272M
ON FACEBOOK:
AMERICAN MIDTERM ELECTIONS 2014
Republicans gained
control of the Senate

“Facebook is on the cusp - of replacing
television advertising as the place where
American elections are fought and won”
Buzzfeed, 11.9.14
AMERICAN MIDTERM ELECTIONS 2014

AMERICAN MIDTERM ELECTIONS 2014
Facebook matched
offline voter data
to target the right
audiences with the
right messages
ENGAGED
WITH
ON ELECTION DAY
Facebook
users
27M 85Mposts about
the election

Interactions from Indians
29M227M
ON FACEBOOK:
Interactions just
about PM Modi!75M
INDIAN LOK SABHA ELECTIONS 2014
Narendra Modi elected
Prime Minister

“[A recent Indian study] suggests that social media use is
now sufficiently widespread to influence the outcome of the
next general election…[and] claims that among the social
media spaces, Facebook users have the maximum clout.”
The Politics of Facebook (The Mint, 4.1.14)
INDIAN LOK SABHA ELECTIONS 2014

1.3M 106K
INDIAN LOK SABHA ELECTIONS 2014
A post-victory selfie from
PM Modi and his mum got
LIKES SHARES
Both Congress and the AAP
crowdsourced opinions on
Facebook for their manifestos

200M INTERACTIONS
1.35M
ON FACEBOOK:
Indonesians shared the megaphone image
announcing the fact that they have voted
INDONESIAN PRESIDENTIAL ELECTION 2014
Governer of Jakarta Joko
Widodo elected president

INDONESIAN PRESIDENTIAL ELECTION 2014
“Facebook Helps
Election Committee to
Grab Young Voters”
“Facebook Interactions
More Than Double
Tweets During Indonesian
Presidential Elections”
Merdeka.com, 7.11.14
Tech in Asia, 7.11.14

President Joko Widodo, better known as Jokowi,
had an official page and a volunteer-driven page,
through which his volunteers reached
INDONESIAN PRESIDENTIAL ELECTION 2014

20M INTERACTIONS
ON FACEBOOK:
about the referendum in a country
with only 5.3M residents?
That helps explain the
85% VOTER TURNOUT
SCOTTISH INDEPENDANCE REFERENDUM 2014
Scotland voted to
remain a part of the
United Kingdom

SCOTTISH INDEPENDANCE REFERENDUM 2014
“How Facebook
Shaped Scotland
Referendum”
Sky.com, 9.16.14
“With likes and selfies,
Yes Campaign takes the lead
in Scottish referendum
- on Facebook”
The Independent, 9.16.14

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