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JESS3 Presents - The Do's & Don'ts of Making an Infographic

JESS3
JESS3

Utilizing infographics to tie visual design and data together is what we do best, and we're gonna let you in on the secret to our success! Here are the Do's and Don'ts of creating an awesome infographic!

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Download to read offline
THE
OF MAKING AN
PRESENTED BY
ANSWER THIS QUESTION
What is the single message you want your
audience to remember from this graphic?
Our product is a much better investment
than our competitor's.
America’s healthcare is lagging behind
the developed world.
Albus Dumbledore was kind of a jerk.
KEEP IT CONSISTENT
Make sure every single word and
graphic communicates your message.
WORK BACKWARDS
Never start with a conclusion and then
twist your data to make it fit;
draw your conclusions from the data..
WORK WITHIN DATA YOU HAVE
Make sure your message is supported
by research that, you know, exists.
TALK TOO MUCH
Let visuals tell your story. If you took
out all the graphics and your copy still
makes total sense, you're doing it wrong.

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JESS3 Presents - The Do's & Don'ts of Making an Infographic

  • 2. ANSWER THIS QUESTION What is the single message you want your audience to remember from this graphic? Our product is a much better investment than our competitor's. America’s healthcare is lagging behind the developed world. Albus Dumbledore was kind of a jerk.
  • 3. KEEP IT CONSISTENT Make sure every single word and graphic communicates your message.
  • 4. WORK BACKWARDS Never start with a conclusion and then twist your data to make it fit; draw your conclusions from the data..
  • 5. WORK WITHIN DATA YOU HAVE Make sure your message is supported by research that, you know, exists.
  • 6. TALK TOO MUCH Let visuals tell your story. If you took out all the graphics and your copy still makes total sense, you're doing it wrong.
  • 7. CONSIDER YOUR AUDIENCE ASK YOURSELF How much do they already know about this topic? How long can I expect to hold their attention? What visual style will appeal to them?
  • 9. MATCH VISUALS TO THE TONE Not all messages and concepts can be treated the same. E.g. 1 in every 4 U.S. deaths is caused by heart disease
  • 10. USE STYLE OVER STORY Visual metaphors can be powerful storytelling tools, or they can be incomprehensible chaos.
  • 11. USE THE RIGHT CHARTS Let's compare 3 ways to visualize this data about pet ownership in 5 U.S. cities. Chicago 13% 9% 32% 21% 24% 22% 16% 19% 28% 23% 17% Dog Cat Other 14% 27% 23% 29% New York L.A. Seattle Atlanta
  • 12. USE THE RIGHT CHARTSCHART STYLE 1 PIE CHART SEATTLE ATLANTA NEW YORK L.A. CHICAGO DOGGIESKEY KITTY CATS OTHER THINGS
  • 13. USE THE RIGHT CHARTSCHART STYLE 2 LINE CHART SEATTLE ATLANTANEW YORK L.A.CHICAGO Why continuous lines? So we can check pet ownership in New Angeles or Seattlanta? DOGGIESKEY KITTY CATS OTHER THINGS
  • 14. USE THE RIGHT CHARTSCHART STYLE 3 STACKED BAR CHART We can compare ownership by breed, AND total pet ownership between cities, all at a glance. SEATTLE ATLANTANEW YORK L.A.CHICAGO DOGGIESKEY KITTY CATS OTHER THINGS Ahh, that's better
  • 15. USE CHARTS ‘JUST CUZ’ Does this chart enhance your understanding of the data?
  • 16. USE CHARTS ‘JUST CUZ’ How about this one? What does this even mean?
  • 17. USE CHARTS ‘JUST CUZ’ Please, use charts responsibly.
  • 18. KILL YOUR DARLINGS Take out each part, one by one, and ask yourself: “Does the graphic still make sense without this?” If it does, ditch that piece.
  • 19. USE COMIC SANS (We're looking at you too, Papyrus) hello HELLOMY NAME IS
  • 20. Visit: www.JESS3.com Follow: @JESS3 Like: Facebook.com/JESS3 hi@JESS3.com