1.
STEPPING UP
DIRECT SALES WITH
STORYTELLING

2.
BRAZIL IS IN THE TOP 5 OF THE WORLD FEDERATION
OF DIRECT SELLING ASSOCIATIONS RANKING.

3.
WE ARE TALKING ABOUT
US$14,6 BI IN BUSINESS VALUE…

4.
AND 8.000 DIRECT JOBS
THAT WERE GENERATED IN 2013

5.
…Which means there are 4.5 million
people in this market, plus the customers.

6.
IT'S A LOT OF PEOPLE.

7.
…People who are connecting themselves and
creating personal relationships all the time.

8.
IT'S A NETWORK!

9.
Some people say it’s the
ORIGINAL SOCIAL NETWORK

10.
TAKE THAT, ZUCKERBERG.

11.
And what keeps a network alive are
THE CONNECTIONS.

12.
And what keeps a network alive are
THE CONNECTIONS.
IN THIS CASE,
THE RELATIONSHIPS

13.
And what's better for deepening and
improving relationships other than
STORIES?

14.
A company often launches new products, lots
of them, and need to communicate in a
engaging way the features and the core
values of each one of them.

15.
Without it, they all look pretty
much the same.

16.
What’s the best way to do it?

17.
STORIES!

18.
This is a regular perfume
It smells good…
And that’s it.
VS

19.
This is a regular perfume This is not!
VS
It smells good…
And that’s it. It smells good…
But there is a story behind.

20.
This is a regular perfume This is not!
VS
WHICH ONE WOULD YOU PICK?
It smells good…
And that’s it. It smells good…
But there is a story behind.

21.
Learning #1
STORIES ADD SOUL!

22.
When selling a product, companies quite
often try to address it to some kind of
stereotype the consumer might have.

23.
“So you're a 50 year old
woman? I've got
something dedicated to
50 year old women!”

24.
THERE’S A BETTER WAY TO DO IT!

25.
KNOW PEOPLE FURTHER THAN
THE STEREOTYPES
AND SINCE DIRECT SALES IS ABOUT
RELATIONSHIPS, GETTING TO KNOW
PEOPLE BECOMES EASIER

26.
THIS IS CRISTINE THIS IS FLAVIA
THEY’RE BOTH 35 YEARS OLD

27.
THIS IS CRISTINE
“I’ve never been really worried
about my skin and now I’m
starting to feel some age signs,
so I need a product that will help
me with that.”
THIS IS FLAVIA
“I’m very strict with skincare. I
look for a product that will help me
maintain my daily effort to have a
smooth and healthy skin.”

28.
People are not separated characteristics.
THEY'RE PEOPLE
They have different BACK STORIES
and different NEEDS!

29.
Learning #2
STORIES ARE THE BEST WAY
TO MULTIPLY EXPERIENCES

30.
Companies need to talk to all
stakeholders and make sure people
get and remember all the information.
It's not that simple.

31.
What’s the best way to do it?

32.
Exactly,
STORIES!

33.
“Information attached to a story have
A 20X BIGGER CHANCE TO BE REMINDED. “
Jerome Bruner

34.
When spreading your values and
messages to your stakeholders you
can say:

35.
“OUR RESELLERS NEED
STAY ACTIVE, KEEP IN
TOUCH AND ORDER
EVERY CYCLE!”

36.
OR YOU CAN PLAY A LITTLE COOLER…

37.
“THIS IS CLÁUDIA…

38.
“THIS IS CLÁUDIA… SHE’S ONE OF OUR RESELLERS…

39.
“THIS IS CLÁUDIA… SHE’S ONE OF OUR RESELLERS… SHE’S 36, MOTHER OF TWO,
PART TIME RESELLLER, PART
TIME PHARMACEUTICAL…

40.
“THIS IS CLÁUDIA… SHE’S ONE OF OUR RESELLERS… SHE’S 36, MOTHER OF TWO,
PART TIME RESELLLER, PART
TIME PHARMACEUTICAL…
HER INCOME IS 40%
ABOVE THE AVERAGE
WHEN COMPARED TO THE
OTHER RESELLERS.”
$

41.
“THIS IS CLÁUDIA… SHE’S ONE OF OUR RESELLERS… SHE’S 36, MOTHER OF TWO,
PART TIME RESELLLER, PART
TIME PHARMACEUTICAL…
HER INCOME IS 40%
ABOVE THE AVERAGE
WHEN COMPARED TO THE
OTHER RESELLERS.”
$
WHY?

42.
“THIS IS CLÁUDIA… SHE’S ONE OF OUR RESELLERS… SHE’S 36, MOTHER OF TWO,
PART TIME RESELLLER, PART
TIME PHARMACEUTICAL…
HER INCOME IS 40%
ABOVE THE AVERAGE
WHEN COMPARED TO THE
OTHER RESELLERS.”
$
WHY? “I GO TO EVERY EVENT,
READ THE NEWSLETTERS
AND ORDER EVERY
SINGLE CYCLE!”

43.
ENTERTAIN
instead of being bossy!

44.
Learning #3
STORIES WILL HELP CARRYING
YOUR MESSAGE IN A MUCH
MORE ENGAGING WAY

45.
With stories, connections can
become more effective...

46.
And your network will become tighter.

47.
Which means people will get CLOSER.
And your brand will achieve MORE TRUST.

48.
THANKS!
GOOD LUCK
WWW.LUKSO.COM.BR