Social Media for Startups - Find and Build a Community That Cares
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Social Media for Startups - Find and Build a Community That Cares

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So you have this great idea, have started this company, you have a solution to a real problem. ...

So you have this great idea, have started this company, you have a solution to a real problem.
How can you use Social Media to not only get the message out
but to also build a community of people who actually care?

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  • 1. Social Media for StartupsFind and Build a Community That Cares Jennifer Sable Lopez Director of Community SEOmoz @jennita
  • 2. You Have This Great Product
  • 3. You don’t need to market it, right? Marketing is for companies who have sucky products. If you build something that is amazing (think Flipboard or Instagram or Instapaper) people will adopt it because it is amazing. And you won’t have to do much marketing, at least at the start. - Fred Wilson@jennita #growthhacks
  • 4. Social Media…@jennita #growthhacks
  • 5. Don’t forget about Community@jennita #growthhacks
  • 6. But how do you do that?
  • 7. Start Small@jennita #growthhacks http://www.flickr.com/photos/jameson42
  • 8. Focus + Consistency = #Win 2009 = ~4000 followers@jennita #growthhacks
  • 9. Focus + Consistency = #Win Today@jennita #growthhacks
  • 10. Be a part of the community@jennita #growthhacks
  • 11. Community = Emotion@jennita #growthhacks
  • 12. Have a Personality@jennita #growthhacks
  • 13. How to Find Your People
  • 14. Twitter Search@jennita #growthhacks
  • 15. Google+ Search@jennita #growthhacks
  • 16. Pinterest Search@jennita #growthhacks
  • 17. Quora Search@jennita #growthhacks
  • 18. Google… WHAAA@jennita #growthhacks
  • 19. Dig Deeper
  • 20. Followerwonk@jennita #growthhacks
  • 21. Followerwonk@jennita #growthhacks
  • 22. Followerwonk
  • 23. Followerwonk MozCon!@jennita #growthhacks
  • 24. Followerwonk@jennita #growthhacks
  • 25. Followerwonk@jennita #growthhacks
  • 26. You Found Them… Now What?
  • 27. Have Someone Do It@jennita #growthhacks http://socialfresh.com/community-manager-report-2012/
  • 28. Optimize Sharing - Content@jennita #growthhacks
  • 29. What About Your App?@jennita #growthhacks
  • 30. What About Your App?
  • 31. And Your Data?
  • 32. And Your Data?
  • 33. Wow Them!@jennita #growthhacks
  • 34. Wow Them!
  • 35. Connect them with friends!@jennita #growthhacks
  • 36. Remember Focus + Consistency@jennita #growthhacks
  • 37. Never Give Up
  • 38. Do all the things! A few tips
  • 39. EdgeRank@jennita #growthhacks
  • 40. Use Photos to share content 36 likes 2 shares 7 commentsSnoozeFest… @jennita #growthhacks
  • 41. Use Photos to share content 161 likes 62 shares 14 comments#WINNING @jennita #growthhacks
  • 42. Promote FB Posts – 4-5 min@jennita #growthhacks
  • 43. Google+ - Ultimate Ego Bait@jennita #growthhacks
  • 44. Google+ - ripples@jennita #growthhacks
  • 45. Quora – Ask questions@jennita #growthhacks
  • 46. TEST ALL THE THINGS
  • 47. @jennita #growthhacks
  • 48. http://mz.cm/UXKIec@jennita #growthhacks
  • 49. Bullshit.
  • 50. This works for us@jennita #growthhacks
  • 51. It may not work for you@jennita #growthhacks
  • 52. Ask yourself…Is your community International?Are they on social at work or home? What wording is best?What gets your people emotional?@jennita #growthhacks
  • 53. Use Social Media to Find, Build,and Nurture Your Community
  • 54. Thank You!Jennifer Sable LopezDirector of CommunitySEOmoz@jennita