Social Media for Startups - Find and Build a Community That Cares

Social Media for StartupsFind and Build a Community That Cares Jennifer Sable Lopez Director of Community SEOmoz @jennita

You Have This Great Product

You don’t need to market it, right? Marketing is for companies who have sucky products. If you build something that is amazing (think Flipboard or Instagram or Instapaper) people will adopt it because it is amazing. And you won’t have to do much marketing, at least at the start. - Fred Wilson@jennita #growthhacks

Social Media…@jennita #growthhacks

Don’t forget about Community@jennita #growthhacks

But how do you do that?

Start Small@jennita #growthhacks http://www.flickr.com/photos/jameson42

Focus + Consistency = #Win 2009 = ~4000 followers@jennita #growthhacks

Focus + Consistency = #Win Today@jennita #growthhacks

Be a part of the community@jennita #growthhacks

Community = Emotion@jennita #growthhacks

Have a Personality@jennita #growthhacks

How to Find Your People

Twitter Search@jennita #growthhacks

Google+ Search@jennita #growthhacks

Pinterest Search@jennita #growthhacks

Quora Search@jennita #growthhacks

Google… WHAAA@jennita #growthhacks

Dig Deeper

Followerwonk@jennita #growthhacks

Followerwonk

Followerwonk MozCon!@jennita #growthhacks

Followerwonk@jennita #growthhacks

You Found Them… Now What?

Have Someone Do It@jennita #growthhacks http://socialfresh.com/community-manager-report-2012/

Optimize Sharing - Content@jennita #growthhacks

What About Your App?@jennita #growthhacks

What About Your App?

And Your Data?

Wow Them!@jennita #growthhacks

Wow Them!

Connect them with friends!@jennita #growthhacks

Remember Focus + Consistency@jennita #growthhacks

Never Give Up

Do all the things! A few tips

EdgeRank@jennita #growthhacks

Use Photos to share content 36 likes 2 shares 7 commentsSnoozeFest… @jennita #growthhacks

Use Photos to share content 161 likes 62 shares 14 comments#WINNING @jennita #growthhacks

Promote FB Posts – 4-5 min@jennita #growthhacks

Google+ - Ultimate Ego Bait@jennita #growthhacks

Google+ - ripples@jennita #growthhacks

Quora – Ask questions@jennita #growthhacks

TEST ALL THE THINGS

@jennita #growthhacks

http://mz.cm/UXKIec@jennita #growthhacks

Bullshit.

This works for us@jennita #growthhacks

It may not work for you@jennita #growthhacks

Ask yourself…Is your community International?Are they on social at work or home? What wording is best?What gets your people emotional?@jennita #growthhacks

Use Social Media to Find, Build,and Nurture Your Community

Thank You!Jennifer Sable LopezDirector of CommunitySEOmoz@jennita

https://si0.twimg.com	11
http://tweetedtimes.com	11
https://twitter.com	10
http://www.twylah.com	3
https://twimg0-a.akamaihd.net	1

Social Media for Startups - Find and Build a Community That Cares

by Jennifer Lopez on Sep 30, 2012

Accessibility

Categories

Upload Details

Usage Rights

5 Embeds 36

Statistics

Social Media for Startups - Find and Build a Community That Cares Presentation Transcript